Plastic bottled wine or accelerated wine packaging revolution

Two wines from the Wolf Blass brand, owned by the Australian brewers Foster Group, will be packaged in 750 ml PET recyclable plastic bottles. The two eco-friendly packaging wines with the “Green Trademark” are crisp and dry blends and Xila/Cabernet blends, which will be listed in Australia next week at a price of $17 per bottle.

Wine tasting experts once expressed their dissatisfaction that wine bottle corks were replaced by bottle caps. Now they have to make a fuss: Australians have had new inventions again - using plastics similar to glass.

Packaging wine, so that the new bottle will be more environmentally friendly than traditional glass bottles, which can reduce carbon emissions by 29%. Horn told Reuters: “Wine is a very traditional product. People have questions about the changes from cork stoppers to screw caps.” “But if we can prove that these plastic bottles are not only more convenient but also more environmentally friendly, I think consumers would be easy to accept."

Oliver Horn, director of global brands for Wolf Blass Wines, said that the new technology allows the company to produce bright plastic bottles that look like glass and have a shelf life of 12 months.

However, he also admitted that in order for consumers to accept plastic bottled wines still face “propaganda challenges”, so Fushida Brewing Group has invested 1 million Australian dollars for brand promotion, and said tests show that this kind of plastic packaging can be reduced by 29%. Greenhouse gas emissions.