[ppzhan Abstract] The rapid development of the economy, the continuous improvement of IT technology and Internet application levels, make people's reading habits and reading environment constantly changing. With the advent of the digital age in the world, the reading mode of the public has shifted from traditional paper media to emerging media. The new carrier of digital publishing such as e-books, online reading, mobile books and so on is quietly emerging and developing with each passing day.
Digital publishing, as a strategic emerging industry in the news publishing industry, is recognized as the development direction of the publishing industry in the 21st century and has shown great vitality in recent years.
From 2006 to 2010, the total output of China's digital publishing industry increased from 21.3 billion yuan to 105.1 billion yuan, an average annual increase of nearly 50%. The three outputs of mobile publishing, online game publishing and Internet advertising accounted for more than 90% of the total output of digital publishing. In 2010, digital publishing accounted for 8.3% of the total output of the news and publishing industry, and is expected to reach a 25% weight in 2015.
During the “Eleventh Five-Year Plan†period, the product forms of digital publishing in China basically appeared, including e-books, digital newspapers, digital journals, online original literature, online education publications, online maps, digital music, online animation, online games, and database publishing. Objects, mobile phone publications MMS, ring tones, mobile newspapers, mobile phone periodicals, mobile phone novels, mobile games, etc.; the industry scale continues to grow, the total output of digital publishing was 21.3 billion yuan in 2006, 36.242 billion yuan in 2007, and 530 in 2008. In 2009, it was 79.94 billion yuan. In 2010, it reached 105.179 billion yuan. In 2010, the total revenue was about five times that of 2006. Excluding the revenue of online games and e-reader hardware, the revenue of digital content industry in 2006 was 14.76 billion yuan, 25.726 billion yuan in 2007, 37.277 billion yuan in 2008, 53.32 billion yuan in 2009, and 70.829 billion yuan in 2010.
In addition to the industry's own efforts, the rapid development of China's digital publishing industry has also benefited from the strong support of government departments. In 2006, the state successively announced the national “Eleventh Five-Year Plan†economic and social development plan, scientific and technological development plan, and cultural development plan. In these three important national plans, digital publishing technology, digital publishing, and printing were all published. And the development of new media to include the focus of technological innovation. From 2009 to 2010, the government introduced a series of positive policies and measures to promote the development of digital publishing, such as the "Revitalization Plan for Cultural Industry" and "Several Opinions on Accelerating the Development of China's Digital Publishing Industry." These fully reflect the party and the state's emphasis on the Internet culture industry, and also show that the development of the digital publishing industry is the general trend.
By the end of the "Twelfth Five-Year Plan" period, China's digital publishing has formed 8-10 national digital publishing bases with annual output value of over 10 billion or national digital publishing industry parks, and built 5-8 books, magazines and audio-visual electronics. The publication's massive digital content delivery platform has formed 20 internationally competitive digital publishing backbone enterprises with annual revenues of more than 1 billion yuan.
As of the end of 2011, the total number of Chinese Internet users reached 513 million, and the total number of mobile Internet users reached 356 million. The new Chinese national reading survey shows that in 2011, the comprehensive reading rate of Chinese media aged 18-70 years was 77.6%, an increase of 0.5% over 2010; the book reading rate was 53.7%, an increase of 1.6% over 2010; The contact rate of reading methods increased by 5.8% compared with 2010.
Digital publishing, as a strategic emerging industry in the news publishing industry, is recognized as the development direction of the publishing industry in the 21st century and has shown great vitality in recent years.
From 2006 to 2010, the total output of China's digital publishing industry increased from 21.3 billion yuan to 105.1 billion yuan, an average annual increase of nearly 50%. The three outputs of mobile publishing, online game publishing and Internet advertising accounted for more than 90% of the total output of digital publishing. In 2010, digital publishing accounted for 8.3% of the total output of the news and publishing industry, and is expected to reach a 25% weight in 2015.
During the “Eleventh Five-Year Plan†period, the product forms of digital publishing in China basically appeared, including e-books, digital newspapers, digital journals, online original literature, online education publications, online maps, digital music, online animation, online games, and database publishing. Objects, mobile phone publications MMS, ring tones, mobile newspapers, mobile phone periodicals, mobile phone novels, mobile games, etc.; the industry scale continues to grow, the total output of digital publishing was 21.3 billion yuan in 2006, 36.242 billion yuan in 2007, and 530 in 2008. In 2009, it was 79.94 billion yuan. In 2010, it reached 105.179 billion yuan. In 2010, the total revenue was about five times that of 2006. Excluding the revenue of online games and e-reader hardware, the revenue of digital content industry in 2006 was 14.76 billion yuan, 25.726 billion yuan in 2007, 37.277 billion yuan in 2008, 53.32 billion yuan in 2009, and 70.829 billion yuan in 2010.
In addition to the industry's own efforts, the rapid development of China's digital publishing industry has also benefited from the strong support of government departments. In 2006, the state successively announced the national “Eleventh Five-Year Plan†economic and social development plan, scientific and technological development plan, and cultural development plan. In these three important national plans, digital publishing technology, digital publishing, and printing were all published. And the development of new media to include the focus of technological innovation. From 2009 to 2010, the government introduced a series of positive policies and measures to promote the development of digital publishing, such as the "Revitalization Plan for Cultural Industry" and "Several Opinions on Accelerating the Development of China's Digital Publishing Industry." These fully reflect the party and the state's emphasis on the Internet culture industry, and also show that the development of the digital publishing industry is the general trend.
By the end of the "Twelfth Five-Year Plan" period, China's digital publishing has formed 8-10 national digital publishing bases with annual output value of over 10 billion or national digital publishing industry parks, and built 5-8 books, magazines and audio-visual electronics. The publication's massive digital content delivery platform has formed 20 internationally competitive digital publishing backbone enterprises with annual revenues of more than 1 billion yuan.
As of the end of 2011, the total number of Chinese Internet users reached 513 million, and the total number of mobile Internet users reached 356 million. The new Chinese national reading survey shows that in 2011, the comprehensive reading rate of Chinese media aged 18-70 years was 77.6%, an increase of 0.5% over 2010; the book reading rate was 53.7%, an increase of 1.6% over 2010; The contact rate of reading methods increased by 5.8% compared with 2010.
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