40 years of innovation and exploration The name “The North Face®†is derived from the coldest and most difficult to climb north slope in the mountains. We helped explorers climb the highest mountain in the Himalayas. However, interestingly, the brand story of The North Face® originated from a beach. More precisely, it is from North Beach, an area 150 feet above sea level in San Francisco.
In 1966, two enthusiastic hikers created a small mountaineering retail store with enthusiasm. Soon, the store was named The North Face® and became a retailer of high-performance climbing and backpacking equipment.
In 1968, The North Face moved to the other end of the San Francisco Bay - Berkeley area with unlimited growth potential, and began designing and manufacturing its own brand of professional mountaineering clothing and equipment.
In the 1970s, The North Face® brand won the love of many outdoor sports fanatics and began sponsoring adventures in the most remote, almost untouched areas of the world. This is the beginning of our fine tradition. Today, we still continue this tradition and continue to advocate The North Face® concept - exploration never stopsTM.
In the early 1980s, The North Face® began experimenting with the limits of skiing, adding extreme ski suits to its range of products. At the time, it was color crayons, neon lights, hair dyes, and mohawks; they laid the foundation for the unfetteredness of today's skiers.
By the end of the 1980s, The North Face® had become the only supplier in the United States that includes high-performance jackets, skiwear, sleeping bags, backpacks, and tents.
The 1990s was the era of the creation of The North Face®, which further expanded the field of athletes exploring outdoor sports. During this period, we launched TekwareTM and made its debut in the sportswear market. This series of innovative products provides the best comfort and power for rock climbers, backpackers, hikers, trail runners and outdoor enthusiasts. The North Face® semi-arched logo began to appear more and more frequently in the Super Marathon, the plateau off-road race, and the steep cliffs. And, at the dawn of the new millennium, The North Face® has launched its own range of hiking and trail running shoes, providing the most intimate products for outdoor enthusiasts who are always on the next step.
40 years ago, the appearance of The North Face® was unknown. 40 years later, it has become a supplier of a wide range of high-performance apparel, equipment and footwear products. We continue to exceed the limits of innovation to help you constantly explore the limits. The North Face® is the most outstanding climber, mountaineer, extreme skier, snowboarder, endurance runner and explorer in the world. We are very proud of this.
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Contact address: 11th Floor, Donghai Plaza, 299 Tongren Road, Shanghai, China Postal code: 200041
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