Hosted by Harbin Municipal People's Government, Harbin Municipal Industry and Information Technology Commission, Harbin Municipal Bureau of Commerce, Harbin International Trade Promotion Committee, Harbin Municipal Government Procurement Office, Harbin Furniture Industry Association, Shenzhen Furniture Association, the 9th Harbin International The Furniture and Woodworking Machinery Exhibition will be held on April 15-17, 2012 at the Harbin International Convention and Exhibition Center.
Xianghe Furniture City official website recommended search reading: Northeast Furniture Exhibition Beijing Furniture Exhibition
On the basis of the first eight sessions, this year's exhibition included 15 regions from Hong Kong, Beijing, Shanghai, Tianjin, Chongqing, Guangdong, Zhejiang, Jiangsu, Shandong, Hebei, Sichuan, Heilongjiang, Liaoning, Jilin, Inner Mongolia, and Qiqihar. More than 280 exhibiting companies from Daqing City and Zhengding County have increased by 27.3% compared with the previous session. There are more than 2,300 international standard booths, an increase of 4.5% over the previous session. The main venue has an exhibition area of ​​nearly 50,000 square meters. 42,000 square meters, more than 7,000 square meters of special activity area outside the library, plus "Harbin Zhuobang Furniture Wholesale Square" sub-meeting venue of more than 38,000 square meters, the main and sub-meeting area of ​​nearly 90,000 square meters. The main venue increased by 8.7% compared with the previous session. It covers more than a dozen categories of civil, office, hotel furniture and accessories, accessories, woodworking machinery.
The theme, distinctive features, activities and highlights of this exhibition:
1. The largest furniture sales channel development platform in Northeast China
Harbin Furniture Fair is a relatively successful and mature platform for developing secondary and tertiary markets. It is the largest professional exhibition in the northeast region. It is the best platform for export-to-domestic enterprises to open up the domestic northern market. It is the most convenient way to open up the Russian market. .
This exhibition is to build the platform for the largest furniture sales channel in Northeast China. It is the foundation of the original second- and third-level market. This year, it focuses on the expansion of the first-level market exhibits.
In 2012, the 9th Harbin International Furniture Fair will focus more on channel development. “Let the channels be wider†is the promise of the exhibition to exhibitors!
2. Focus on the characteristics of solid wood furniture in the northeast
The production of solid wood furniture in the Northeast has a unique history. However, in recent years, the advantages of solid wood furniture in the Northeast have gradually lost. Following the successful launch of the solid wood furniture exhibition area of ​​the last China Harbin International Furniture & Woodworking Machinery Exhibition, this exhibition is still making persistent efforts. At that time, a large number of well-known solid wood furniture from Liaoning, Changchun, Yichun, Tieli, Daqing and many other solid wood producing areas and forest areas will be launched. At the Harbin Furniture Fair, the company will showcase the newest design, more humanized, practical, modern, create a new trend of solid wood furniture, and lead the new trend of solid wood furniture.
3. Design competition encourages originality
High-level original design will become the “lifeline†for the development of furniture enterprises in the future. Furniture design is one of the core competitiveness of the furniture industry. Encourage the original "Lihua Furniture City Cup" furniture design competition with the theme of "Colorful Life" to be held concurrently with the exhibition. More furniture designers, furniture, home improvement teachers and students in colleges and universities join. Will make the competition level higher and the impact will be greater.
4. Establish an effective channel for talent information exchange
The sixth information exchange of talents in the furniture industry was held simultaneously at the exhibition and "Harbin Furniture Network" during the exhibition. For the employment of enterprises and colleges and universities and professionals, establish an effective channel for talent information exchange, and promote the flow of talents and training in the industry. Building a platform for enterprises to seek talents, to seek talents for graduates of colleges and universities, and to have a talented person.
5. The exhibition will become a platform for new product display and release.
With the industrialization and clustering of furniture, the pace of upgrading the furniture industry has been accelerating. Enterprises with high-tech and high-end talents will successively launch high-quality, innovative, low-carbon and green products. They will use the platform of Harbin Furniture Exhibition to promote new products through display and new product launches. And release, will become a beautiful landscape of the exhibition.
6. Strategic cooperation between industry and foreign media
After several years of exhibition promotion, we have established friendly and cooperative relations with more than 50 journals, newspapers, internet, radio stations, TV stations and other media outside the industry. In order to further develop and consolidate this kind of cooperative relationship, it is more effective to promote the exhibition and publicize the idea and concept of “building a furniture marketing economic circle with Harbin as the center in Northeast China and establishing a large channel for Chinese furniture to export to Russiaâ€. We will sign a contract with various media to establish the "Harbin Furniture Professional Media Alliance" at this exhibition.
Through the cooperation media, efforts are made to improve the status and influence of the exhibition in the industry. Unite, mobilize and rely on the media organizations and media workers to report the latest information, trends and development trends of the industry, publicize relevant national furniture policies, and popularize knowledge of furniture products to achieve economic development, investment environment publicity and brand image.
7, dealer alliance
The 9th Harbin International Furniture Fair will invite entrepreneurs from the northeast and all over the country to participate in furniture production, circulation and professional marketing, and participate in the Harbin Furniture Fair. The Harbin Furniture Fair will establish a dealer alliance to realize “Building Northeast Furnitureâ€. The marketing center, the goal of establishing a large channel for the export of Russian furniture, is also working together, and it also strives for a larger market share for exhibitors.
8. Investment promotion, project docking
According to Heilongjiang Province and Harbin City this year, the expansion of investment promotion, the promotion of regional economic development of the major policy, combined with the strategic transfer of China's furniture industry and industrial upgrading. The city government of the exhibition will organize the investment promotion and project matching meeting of the furniture industry in Harbin. At that time, there will be Guangdong Furniture Association, Shenzhen Furniture Association and famous enterprises such as Dongguan, Ningbo, Sichuan and Daqing, and negotiate to invest in the construction of industrial parks in the city. Furniture and home market and other projects. The organizing committee will organize the relevant departments, counties, and enterprises of the city to connect with them.
9. The third day of the exhibition (April 17) "Citizen Open Day"
The furniture fair is a professional trade show, which has never been open to the public. The last exhibition was hosted by the municipal government for the first time. In line with the national policy of respecting the people and benefiting the people, the exhibition was open to the public from the third day. Through the “open dayâ€, consumers were able to understand the new products, new functions and new trends of furniture for the first time. . The public will receive a free tour ticket through registration and enter the venue. After the exhibition completed the dealer procurement task, it became a new product release, guiding the consumption of Huimin activities. Such a popular line of Huimin activities has been well received by the citizens, the media, and the government. In this exhibition, we will further deepen this activity, so that exhibitors can fully prepare and guide the new consumption concept of furniture and understand the new development trend of furniture in various forms and activities. The Organizing Committee will widely publicize the contents of the “Open Day†activities to achieve a win-win situation for exhibitors and citizens.
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