When modern children have fun on the computer, PSP game consoles, will think of their parents and even grandparents childhood favorite toy, what is? Maybe it's a metal frog that can jump, maybe a box of "Building New China" blocks, maybe a celluloid doll... These toys, which have been forgotten by time, have faithfully confirmed the changes of the times.
Small toy world
Everyone has a toy that they loved when they were children. Mr. Gao, the head of a toy manufacturing company in Jiangsu, recalled his childhood toys and compared his various toys produced in his factory every day. “Children’s toys in the 1950s were building blocks, Pinyin, and so on. In the 1960s, we played the metal tractor. In the 1970s, the most popular model was the spaceship. At that time, if you could have a spaceship model, others. The children will be envious for a long time." Mr. Gao told reporters. He said that perhaps the love of toys in childhood has been preserved so far, prompting him to embark on the road of toy practitioners.
When modern children are having fun on computers and PSPs, do they think of the toys their parents and even their grandparents' childhood love? Maybe it's a metal frog that can jump, maybe a box of "Building New China" blocks, maybe a celluloid doll... These toys, which have been forgotten by time, have faithfully confirmed the changes of the times.
Zhang Yanfa, an antique toy collector, said that after the founding of New China, the toy industry in China changed: "After the founding of New China in 1949, China's toy style has undergone significant changes. Before the 1950s, Chinese toy design was greatly influenced by Europe. But then the toy has more oriental style in the patterns and styles."
After the founding of New China, before 1980, most of China's toys were mainly made in Shanghai, and gradually formed their own style. The Dongfeng car toy that was popular in Shanghai in the 1960s was inspired by the first car produced in China, the Dongfeng brand car. On May 1, 1958, the Dongfeng brand car was successfully developed, featuring a gold dragon in the front of the car. It is said that Chairman Mao Zedong once praised the Dongfeng brand sedan. "The Chinese can finally get on their own cars." The popular magnetic lion play ball in the 1970s was under the direction of Premier Zhou Enlai's "foreign use for the Chinese", the state-run Shanghai toy. The designers of the second factory applied the latest electronic technology to the toy and developed the "Magnetic Control Lion Play Ball", a very high-end toy at that time, which was launched at the Autumn Fair in 1973 and won praise. In 1981, "Astro Boy" was broadcast on CCTV. The animated image was well received by children all over the country. Many toy factories in Shanghai also launched the products of Astro Boy.
Zhao Ping, Director of the Circulation Industry Department of the International Trade and Economic Cooperation Institute of the Ministry of Commerce, summarized the development of the toy industry into four stages in an interview. First, the stage of industrial formation before the reform and opening up and the early stage of reform and opening up, represented by the state-owned enterprises in Shanghai; supplemented by foreign-funded enterprises in Shenzhen, Dongguan, Hong Kong, Taiwan and other three companies. Second, in the 1990s, foreign toys entered China in large numbers, and the Chinese toy industry was on the right track in the fierce competition. Third, after 2000, China's toy development reached a peak. China has become the world's largest toy producer and exporter. The toy and IT industries are closely integrated, and the degree of electronicization and intelligence is improved. Fourth, in the past two or three years, the traditional toy industry has expanded to the cultural industry and service industry. The toy industry has been combined with online games, and the consumer groups have also grown.
According to industry insiders, people use toys to grow their knowledge, perceive the world, strengthen people's belief in pursuing a better life, and inspire people to be enterprising and creative. It can be said that toys are a unique cultural content and cultural form. They are a unique educational and cultural communication tool that influences and promotes the richness and social progress of people's lives.
Butterfly has experienced 60 years of wind and rain, and the toy industry that has grown up in New China is undergoing a butterfly change. Toy producers are not satisfied with the superposition of simple process technology, but integrate high-end science and technology into every aspect of production; toy designers are trying to lead the popular new fashion, from the "grey wolf", "Pleasant Goat" and other cartoon characters playful Communicate certain life concepts.
Toy companies dare to be the designers of concepts, the tide of culture. Toys are not only a playmate in the children's world, but also an indispensable friend in adult life. According to statistics, China's toys are growing at a rate of 30% to 40% per year. It is estimated that by 2010, sales will exceed RMB 100 billion. At the same time, before 2016, China's population growth will maintain a level of 16 million to 20 million people per year. This is an important group of toy consumption in China and will bring a brand new consumer market for children's toys . In addition, with the improvement of people's living standards, people's consumer demand has gradually increased. Nowadays, most of the toys sold in China's toy market are in the middle and low grades. High-end toys have not yet become the mainstream of consumption. It can be said that the high-end toys market There is huge room for development in China.
At the same time, toys are not only a product that makes children happy, but also become an important item for adults to release stress and relieve their mood. Especially in recent years, toys are becoming more and more intelligent, and human feelings are getting stronger and stronger. Adults playing adult toys have become a popular trend. The potential of China's adult toy market is also gradually being tapped. Some investors with developmental vision have set their sights on China's adult toy market. According to a survey, 64% of consumers said that if they have the right conditions, they will consider buying toys that suit them, and 33% of them think they like and are willing to buy toys. In stark contrast to the huge consumer demand, the Chinese adult toy industry has just emerged, basically still in a blank state, which leaves a broad space for the continued development of the toy industry.
According to the data, more than 75% of the world's toy products are from China. There are more than 8,000 toy manufacturers above the scale, more than 3.5 million employees, more than 30,000 products, and more than 100 countries and regions. In all corners of the world, almost all kinds of toys of "MadeinChina" can be seen in the hands of children of various skin colors. "'Made in China' is going to 'create in China', the toy country must advance into the toy powerhouse, and the toy industry has a long way to go," said Mr. Gao. On the occasion of the 60th anniversary of the founding of New China, the toy industry has left a bold oath.
Cixi Ruixin Machine Components Co., Ltd , https://www.rmlevelingfeet.com