1. Packaging design is first and foremost the result of teamwork
Today's packaging design pays more attention to market strategy. From its own perspective, this is a highly intelligent comprehensive service work. It is not a separate operation, but the result of more participation and integration of other departments. The merchant is more like a partner. A packaging design project requires multiple people to collaborate to complete. It needs to communicate and communicate with the merchant. The sales people cooperate closely and cooperate with each other.
For major projects, it should also include the intervention of market researchers, consultants and other professionals. In short, a good design is the best embodiment of group collaboration. The closer the cooperation, the more the products occupy the market, and the greater the certainty of achieving good sales performance.
Second, packaging design is the art of door positioning
For packaging design, finding the right direction is more important than anything. Customers make a design, often for a variety of reasons. Sometimes it is to launch a brand new product, sometimes it is to improve its product for the replacement of the original product. Regardless of the design motivation, it is essential to fully understand the needs of consumers, which requires the design of this project The team has a certain understanding of the market, for example: if the customer launches a new product, it is necessary to conduct research, where is its target market, and how to develop a corresponding design plan for the target consumer group; if it is a new product replacement, then What are the advantages of the original brand packaging that need to be inherited; if the product is redesigned, is it to develop a new market or to reverse the declining sales situation, how are its similar products sold, and what are the advantages and disadvantages of the existing design What are the strengths and weaknesses that need to be learned. In short, the more fully you understand the customer's situation, the more accurately you position yourself in practice, and the better the final design effect.
3. The quality of packaging design is subject to market suitability
"Beauty" is not the only standard to measure excellent packaging. The high quality of the materials does not determine the taste of the design. The gorgeous outerwear is packaged on some unsuitable products. The value of the packaging is too public, and it is often not recognized by consumers. , High-quality products, poor packaging is unlikely to achieve the desired market effect. Only according to different stages, different locations, different ages and levels of consumer groups, making sales-oriented packaging is the best packaging design. Therefore, to evaluate the quality of a package, it should be evaluated objectively, and should be based on the suitability of its products. It cannot be set aside solely by its own aesthetic view regardless of its market status.
Fourth, the packaging design should have unique personality characteristics in order to better satisfy consumers
In addition to the indispensable promotional function, packaging design has its own personality characteristics, and it is also an area that must be involved in modern packaging design. Different consumers have different personalities. A packaging with a target personality color is easier to meet. Consumer demand is also easier to communicate and interact with consumers, which is also an important issue that cannot be ignored in modern packaging design.
5. Packaging design is more and more like a social science, it is a combination of reason and sensibility
Because of the increasing development of domestic packaging design, it is unlikely that a person or his subjective consciousness will determine the final form of a packaging design. In reality, designers tend to fall into a self-feeling good state, and it is difficult to extricate themselves. The essence is the same as that customers think that their products are good and want to express everything. There is no real difference. Through the accurate positioning of the target market, the accurate positioning of competitors, and the accurate positioning of itself, the form, color, state, shelf display, promotion and promotion of the packaging itself will be natural. When the rational determination is made, the market target will be relatively Easy to reach.
Sixth, packaging design is an integrated design with strategic characteristics
In the publicity environment related to packaging design, packaging design is not independent, taking the product itself as the basis, packaging as the center, supplemented by corresponding advertising and various promotional methods, in order to achieve the unity of the image, the effect is remarkable Sex. For packaging design, it is also required to reflect the final purpose of product advertising in the entire project plan, the terms and slogans on the packaging cooperate with the large sales promotion, and are consistent with the merchant product promotion strategy.
7. The packaging design must be fast in information transmission, and the theme of its expression should be very unique
There are often too many themes to be expressed in some packaging, which weakens the attractiveness of the packaging itself. When you are looking for a wide range of goods, your stay time on each product is very short, so the packaging design must be direct in the communication of information, preferably unique, intuitive, it should have clear The clear features make customers understand the use of the product at a glance. This requires the designer's basic skills in graphic design-the application of patterns and colors, the correct rhythm grasp, the choice of materials, or the display of commodities, etc., have a specific understanding and mastery, and strive to make each design economical practical.
Eight, the packaging design is constantly reviewing and improving to achieve development and maturity
The packaging design of a product is often not a single-stage design, and many require long-term development and improvement before it can mature. Therefore, relevant personnel should constantly review their performance in the market, reposition, constantly compare, and adjust to make them mature and stable commodities. Therefore, good packaging design is a long-term maintenance and maintenance work.
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