Yesterday, IBM formally partnered with Arvato Systems to further enhance Li Ning's website and plan to launch mobile shopping and online social networking in 2010 . IBM announced that Li Ning, China's largest sports brand, is using the IBM WebSphere e-commerce platform to build its official online store in order to better meet the needs of China's rapidly growing online shopping market and to increase its market share.
In the past, developing e-commerce sites in the new geographic markets, businesses simply had to convert online shops to the local languages ​​and currencies of the region. However, launching e-commerce in China means establishing a different approach to online retailers in order to effectively build trust and increase customer loyalty, thereby gaining market share.
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Today, Li Ning employs the IBM WebSphere e-commerce platform products to meet the special shopping preferences of Chinese consumers. In the newly opened Li Ning official online store, consumers can customize the home page to view the best-selling goods and product details.
In the future, Li Ning plans to take full advantage of sending coupons and other comprehensive coupons to customers and send specific promotional messages via SMS. Customers can also post product ratings and reviews on Li Ning's new website.
Ms. Li Lin, Director of E-commerce Development, Li Ning China Limited, said: "Chinese consumers have just started to appreciate the convenience of online shopping. By adopting many of the customer-centric features provided by IBM's WebSphere e-commerce platform, Li Ning has led the way in leading China Electronics The business market continues to grow well prepared. "
Dr. Wang Yang, IBM Global Vice President and General Manager of IBM China Development Center, said: "The Chinese market is experiencing explosive growth and IBM will continue to innovate its online business solutions tailored to the specific needs of the Chinese market. We will devote ourselves to understanding and cater to the needs of local customers Online shopping behavior and provide flexible software delivery options. "
E-commerce is an untapped market in China and many retailers have not seen their potential. With the debut of WebSphere e-commerce products in the Chinese market, IBM is providing customers with more business resources to meet the technology infrastructure needs of developing countries while providing customers with flexible software pricing options to reduce upfront technology investments .
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