In 2017, the new small star member experience collection store on the fourth floor of Shanghai Henglong Plaza will be grandly opened. It is a member concept store of Xiaoxingchen, which develops a new retail model. It innovatively uses the family as the experience unit, based on the member's perspective and experience, and creates a new family shopping experience space with leisure, feeling and sharing activities, bringing a deeper level. Member experience.
1 "Speaking story" window
At first glance, the new small star member experience collection store will be attracted to the big, “telling story†window.
This window display is not only a product, it will also be a scene of life that resonates with the family, a story that evokes children's infinite imagination, and an artistic representation of the high-quality lifestyle advocated by Xiaoxingchen. .
Through this colorful window, parents and children will be unable to help themselves to step into this childlike shop and explore the magic.
In order to better reflect the "customization" and "story" of the small star member experience collection store, the layout of the window will be continuously updated according to different nodes. Every time a consumer comes, they may appreciate different scenery and leave memories that are always fresh.
2 small stars member experience collection store new mode
With the opening of the small-star member experience collection store, Xiaoxing’s exploration of the physical store form will reach a new height.
First of all, the small star member experience collection store is not limited to retail, it will bring more experience and services. It will meet the deeper needs of member consumers and meet the needs of different stages of the growth process.
Secondly, the Xiaoxingchen Experience Collection Store is not only a one-stop mother-and-baby consumer store, but also a puzzle workshop, a classroom for imparting knowledge.
Finally, the Xiaoxing Member Experience Collection Store not only focuses on families with existing children, but also on pregnant families and more and more second-child families. So it will meet the needs of all-round growth.
Want to "listen" to the "story" of this window? After the opening of the Xiaoxing Member Experience Collection Store, please come and find out! Want to know more about the new features of the small star member experience collection store, please continue to pay attention to the small stars brand group WeChat!
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