Under the tide of the sports industry, how can Guangshen's "dual core" be developed?
Date:2017-02-03 11:04
Core Tip: At the two conferences in Guangdong Province, members of the Chinese People's Political Consultative Conference mentioned in the proposal that Guangdong Province did not establish a normal statistical mechanism for the sports industry.
At the two conferences in Guangdong Province, members of the Chinese People's Political Consultative Conference (CPPCC) mentioned in the proposal that Guangdong Province did not establish a normal statistical mechanism for the sports industry and could not fully grasp the status quo of the sports industry in our province. The low utilization rate of many stadiums and poor operating efficiency have also exerted great pressure on local finances. Therefore, it is hoped that the Guangdong sports industry support policy will be implemented as soon as possible.
Since the publication of the State Council at the end of 2014; Circular 46, the sports industry is becoming an important part of the national economy. The Guangdong Provincial Government issued a document mentioning that it is necessary to build Guangzhou and Shenzhen in the sports industry; what is the development status and prospects of the sports industry in the dual-core, Guangzhou-Shenzhen and Guangdong-Guangdong province? The director of the Guangdong Provincial Sports Bureau Wang Junping was interviewed by a reporter from Nandu on January 19. Give your own opinion.
Build a normal sports industry statistics system?
Member of the Guangdong Provincial People's Political Consultative Conference and Chairman of the China Aviation Health Fashion Group, Wang Hao, wrote in the CPPCC proposal that at present, Guangdong Province has not established a normal statistical mechanism for the sports industry, which cannot fully grasp the actual situation of the development of the province's sports industry. It is suggested that the provincial government establish a normalized working mechanism for statistics on sports and related industries in Guangdong Province, timely understand and release to the society the actual situation of the development of the sports industry in Guangdong, and guide all parties in the society to carry out investment in the sports industry.
On January 19, in an interview with a reporter from Nandu, members of the Guangdong Provincial Committee of the Chinese People's Political Consultative Conference and Director of the Sports Bureau of Guangdong Province Wang Junping stated that the sports industry and socio-economic development are generally synchronized. The economic development is good, and the sports industry will be better. The two big cities in Shenzhen definitely have an important proportion in Guangdong Province, but the specific proportion needs statistical data to speak.
Regarding the statistical mechanism of the sports industry mentioned by the committee members, Wang Shuping said that the state has always had statistics on the sports industry, but it did not account for such a large proportion in the past. From the perspective of sports work, we hope to have a more real-time and relatively rapid The statistics on the sports industry, starting from the sports system itself and making it clear to the family, is also easy to compare and contrast, and establish a system of its own. In 2017, we will further improve the statistics of the sports industry and build a more comprehensive and regular statistical system for the sports industry.
How should the competition and performance industry develop?
According to the Statistical Classification of the National Sports Industry published by the National Bureau of Statistics on August 27, 2015, the scope of the sports industry includes sports competitions and performances, sports and leisure activities, sports stadium services, sports intermediary services, sports goods and related products. There are 11 categories of sales of sporting goods and related products.
Representatives of the sports competition and performance industry are professional and professional teams. In Guangzhou, ordinary citizens wearing Evergrande uniforms can be seen almost everywhere. With the use of the main soccer stadium, the popularity and exposure of Evergrande Group have also increased geometrically in recent years. In the past, there were no CBA teams in Guangzhou and Shenzhen. In the last two years, Shenzhen and Guangzhou introduced CBA teams from Dongguan and Foshan.
In recent years, more and more high-level events have been held in Guangzhou and Shenzhen: International Champions Cup, NBA China, Golf China, Men's and Women's Tennis Open. Although the profitability of the tournament is classified as trade secrets, according to some of these events The organizer revealed that the event has begun to achieve profitability.
In addition to the operation of the market, the government is also supporting it. The Guangdong Provincial Sports Bureau drafted the "Feasibility Study Report on the Establishment of Sports Funds for the Development of Guangdong Province" and the "Management Measures for the Special Funds for the Development of the Sports Industry in Guangdong Province", and encouraged the prefecture-level cities to establish sports industry guidance funds.
On July 1, 2016, the Shenzhen Municipal Government issued a policy to establish a special fund for the development of the sports industry in Shenzhen. From 2015 to 2020, the municipal government will arrange 200 million yuan annually to support Shenzhen sports industry mainly through project funding, loan interest subsidy, and incentives. Accelerate development. The objects included include both high-level events and high-level professional clubs.
A person in charge of a sports agency company stated that in the field of sports competitions and performances, whether it is the current domestic league or the introduction of commercial competitions, it is difficult to achieve profitability. Tickets, as a constituent of the tournament’s income, are felt by the fans. The intuitive part, but the proportion of the game revenue is not too large.
The company is responsible for the promotion activities of a Chinese super club in Guangzhou and a CBA club in Shenzhen. The person in charge of the company stated that although the attendance rate of the two teams is not high, they are not willing to use the method of giving tickets to attract fans. Because this is not a healthy way of promoting events. In its opinion, what is more important is to conduct business development and attract more fans to participate in the interaction. In this way, the fans will come to the scene more to watch. The current situation is not just the fare determination.
How to attract the public to participate in sports?
The aforementioned sports competition and performance industry can be divided into two categories, one is an ornamental sporting event, and the other is a participatory sporting event, that is, an event where ordinary citizens can participate in the sport. In recent years, there has been a marathon in China. In 2012, the first Guangzhou Marathon was released. A year later, the first Shenzhen Marathon shot.
Today, the marathon is almost the largest sports event in the city. In the six-hour competition, the central roads in the city need to be closed. For this reason, the government departments need to coordinate the participation of a large number of staff, so that tens of thousands of ordinary people can run on the track.
Huang Lewen, a member of the Guangdong Provincial People's Political Consultative Conference, mentioned in a panel discussion on January 17 that in recent years, Guangdong Province has done a very good job in developing the sports industry, and has made remarkable achievements in promoting the national fitness program, especially in outdoor sports. Many fine events, such as the Guangzhou Marathon, played an important role in outdoor sports.
A person in charge of the Shenzhen International Marathon in 2016 stated that according to the past situation of European countries and the United States, when the per capita national income reached 5,000 US dollars, the sports industry will be greatly promoted. In China, 2011 has reached At this threshold, especially in large and medium-sized cities, the upsurge of the marathon has grown naturally, and there is still a clear gap between our sports industry consumption and developed countries in Europe and America.
In the first Shenzhen Marathon held in 2013, the registration fee of RMB 200 was the highest in China at the time. The organizer also stated that the Shenzhen Marathon is the most market-oriented marathon in the country, and the registration fee is based on market considerations. In spite of this, the number of entries for the 10,000 in the first event did not come to an end. From the second year onwards, the Shenzhen Marathon's quota has become a scarce resource that needs to be obtained by drawing lots.
In the five years since the Guangzhou Marathon was held, the organizers announced early on that the event has achieved profitability. The Shenzhen Marathon that started in the later year, the first three contractors said that it has gradually been profitable, but after the new contractor has just entered in 2016, the profit time may be slightly delayed. According to industry insiders, only marathons in Beijing, Shanghai, Guangzhou, Hangzhou, and Xiamen, etc., can be profitable.
Should stadiums be marketed?
Wang Hao also mentioned in the CPPCC proposal that Guangdong Province has 72 special training venues and 182 non-training venues. At present, there are 47 large-scale sports stadiums open, 35 national fitness centers, and 85 other single gymnasiums. Judging from the survey, there are problems such as low utilization rate and poor operating efficiency in all stadiums, which also causes great pressure on local finances.
In order to host the 2010 Guangzhou Asian Games and the 2011 Shenzhen World University Games, many stadiums have been built in Guangzhou and Shenzhen. However, the daily maintenance and operation of the stadium after the event has become a problem that needs to be solved. In the way, some stadiums have caused idleness and waste.
In recent years, more and more gymnasiums have begun to attempt commercial operations, such as the Guangdong Olympic Sports Center, the Shenzhen Bay Sports Center, and the Grand Canal Center. Take Shenzhen Universiade Center as an example. After the end of the Shenzhen World University Games in 2011, the Universiade Center was once operated by an organization. At that time, its annual operating expenses reached 40 to 50 million yuan. Later, Longgang District Government administrated it for six months. time. At the end of January 2013, Kaisa Group obtained the management and operation rights of the Universiade Center by participating in open government bidding.
Whether the government is operating in good or market-oriented operations? In this regard, the Director of the Sports Bureau of Guangdong Province, said that the market has the advantage of the market, the government has the advantage of the government, and sometimes the purpose is not exactly the same, the government operating venue will put the public interest in the top position, free of charge Open to the public, the Sports Bureau of Guangdong Province now spends one hundred million yuan each year to subsidize sports stadiums; the construction of stadiums with so much money is to be used by ordinary people in order to facilitate the common people.
Wang Yuping said that if it is a market operation, to ensure a certain degree of openness, companies must seek returns and benefits. The construction of different venues is not the same. The government must invest too much money to subsidize the venues and can not invest, you need to make a little money to reduce Government expenditures are somewhat higher in some places.
In Wang Pu-ping’s view, it cannot be said that the market operation is necessarily good. Dong-chang is the operation of the government. The Olympics is the market operation. It is necessary to develop the sports industry in various forms. The final effect is to facilitate the masses; Some people like the environment with few people and prefer to pay more. Some people want to be free, others do not matter, and the demand is not the same. On the whole, stadiums and sports venues are public welfare undertakings, not for profit.
The Guangzhou-Shenzhen Sports Industry may account for half of the province
In October 2014, the “Several Opinions of the State Council on Accelerating the Development of Sports Industry and Promoting Sports Consumption†was published. It was mentioned that by 2025, the total size of the sports industry exceeded RMB 5 trillion, becoming an important force for promoting sustainable economic and social development. National Bureau of Statistics shows that in 2015, the total size of the national sports industry was 1.7 trillion yuan, and the added value was 549.4 billion yuan, accounting for 0.8% of GDP.
In July 2015, the Guangdong Province issued an opinion on accelerating the development of the sports industry and promoting the consumption of sports. It was mentioned that by 2025, the proportion of the sports industry of Guangdong Province in GDP will reach about 2%. The total size of the sports industry exceeds 900 billion yuan, which has become an important force for the sustainable development of the economy and society. At the same time, it was mentioned that construction, dual-core, namely the Panshen Demonstration City, supported Guangzhou and Shenzhen as key development sports and performing industries and sports service industries.
In July 2016, Shenzhen City issued a number of measures to promote the development of the sports industry, and mentioned that the average annual growth rate of the sports industry from 2016 to 2020 reached 15%. By 2020, the added value of the sports industry will account for 1.2% of the city's GDP. The proportion of the sports service industry in the sports industry has increased significantly, and the overall strength of the sports industry ranks among the top cities in the country.
In December 2016, Guangzhou implemented the implementation of the opinion on accelerating the development of the sports industry and promoting the consumption of sports. It was mentioned that by 2025, the total size of the sports industry will strive to reach 250 billion yuan, and the growth rate of the added value of the sports industry will be higher than that of the national economy. The proportion of the city's GDP reached about 5%, becoming a new pillar industry in Guangzhou.
According to the above data, by 2025, the total size of the sports industry in Guangdong will account for nearly one-fifth of the country's total, and the scale of the sports industry in Guangzhou will strive to reach RMB 250 billion. Shenzhen has not proposed specific figures, but in recent years, the scale of sports industry in Shenzhen and Guangzhou has been compared. Approaching, Guangshen accounts for about half of the province's total.
Date:2017-02-03 11:04
Core Tip: At the two conferences in Guangdong Province, members of the Chinese People's Political Consultative Conference mentioned in the proposal that Guangdong Province did not establish a normal statistical mechanism for the sports industry.
At the two conferences in Guangdong Province, members of the Chinese People's Political Consultative Conference (CPPCC) mentioned in the proposal that Guangdong Province did not establish a normal statistical mechanism for the sports industry and could not fully grasp the status quo of the sports industry in our province. The low utilization rate of many stadiums and poor operating efficiency have also exerted great pressure on local finances. Therefore, it is hoped that the Guangdong sports industry support policy will be implemented as soon as possible.
Since the publication of the State Council at the end of 2014; Circular 46, the sports industry is becoming an important part of the national economy. The Guangdong Provincial Government issued a document mentioning that it is necessary to build Guangzhou and Shenzhen in the sports industry; what is the development status and prospects of the sports industry in the dual-core, Guangzhou-Shenzhen and Guangdong-Guangdong province? The director of the Guangdong Provincial Sports Bureau Wang Junping was interviewed by a reporter from Nandu on January 19. Give your own opinion.
Build a normal sports industry statistics system?
Member of the Guangdong Provincial People's Political Consultative Conference and Chairman of the China Aviation Health Fashion Group, Wang Hao, wrote in the CPPCC proposal that at present, Guangdong Province has not established a normal statistical mechanism for the sports industry, which cannot fully grasp the actual situation of the development of the province's sports industry. It is suggested that the provincial government establish a normalized working mechanism for statistics on sports and related industries in Guangdong Province, timely understand and release to the society the actual situation of the development of the sports industry in Guangdong, and guide all parties in the society to carry out investment in the sports industry.
On January 19, in an interview with a reporter from Nandu, members of the Guangdong Provincial Committee of the Chinese People's Political Consultative Conference and Director of the Sports Bureau of Guangdong Province Wang Junping stated that the sports industry and socio-economic development are generally synchronized. The economic development is good, and the sports industry will be better. The two big cities in Shenzhen definitely have an important proportion in Guangdong Province, but the specific proportion needs statistical data to speak.
Regarding the statistical mechanism of the sports industry mentioned by the committee members, Wang Shuping said that the state has always had statistics on the sports industry, but it did not account for such a large proportion in the past. From the perspective of sports work, we hope to have a more real-time and relatively rapid The statistics on the sports industry, starting from the sports system itself and making it clear to the family, is also easy to compare and contrast, and establish a system of its own. In 2017, we will further improve the statistics of the sports industry and build a more comprehensive and regular statistical system for the sports industry.
How should the competition and performance industry develop?
According to the Statistical Classification of the National Sports Industry published by the National Bureau of Statistics on August 27, 2015, the scope of the sports industry includes sports competitions and performances, sports and leisure activities, sports stadium services, sports intermediary services, sports goods and related products. There are 11 categories of sales of sporting goods and related products.
Representatives of the sports competition and performance industry are professional and professional teams. In Guangzhou, ordinary citizens wearing Evergrande uniforms can be seen almost everywhere. With the use of the main soccer stadium, the popularity and exposure of Evergrande Group have also increased geometrically in recent years. In the past, there were no CBA teams in Guangzhou and Shenzhen. In the last two years, Shenzhen and Guangzhou introduced CBA teams from Dongguan and Foshan.
In recent years, more and more high-level events have been held in Guangzhou and Shenzhen: International Champions Cup, NBA China, Golf China, Men's and Women's Tennis Open. Although the profitability of the tournament is classified as trade secrets, according to some of these events The organizer revealed that the event has begun to achieve profitability.
In addition to the operation of the market, the government is also supporting it. The Guangdong Provincial Sports Bureau drafted the "Feasibility Study Report on the Establishment of Sports Funds for the Development of Guangdong Province" and the "Management Measures for the Special Funds for the Development of the Sports Industry in Guangdong Province", and encouraged the prefecture-level cities to establish sports industry guidance funds.
On July 1, 2016, the Shenzhen Municipal Government issued a policy to establish a special fund for the development of the sports industry in Shenzhen. From 2015 to 2020, the municipal government will arrange 200 million yuan annually to support Shenzhen sports industry mainly through project funding, loan interest subsidy, and incentives. Accelerate development. The objects included include both high-level events and high-level professional clubs.
A person in charge of a sports agency company stated that in the field of sports competitions and performances, whether it is the current domestic league or the introduction of commercial competitions, it is difficult to achieve profitability. Tickets, as a constituent of the tournament’s income, are felt by the fans. The intuitive part, but the proportion of the game revenue is not too large.
The company is responsible for the promotion activities of a Chinese super club in Guangzhou and a CBA club in Shenzhen. The person in charge of the company stated that although the attendance rate of the two teams is not high, they are not willing to use the method of giving tickets to attract fans. Because this is not a healthy way of promoting events. In its opinion, what is more important is to conduct business development and attract more fans to participate in the interaction. In this way, the fans will come to the scene more to watch. The current situation is not just the fare determination.
How to attract the public to participate in sports?
The aforementioned sports competition and performance industry can be divided into two categories, one is an ornamental sporting event, and the other is a participatory sporting event, that is, an event where ordinary citizens can participate in the sport. In recent years, there has been a marathon in China. In 2012, the first Guangzhou Marathon was released. A year later, the first Shenzhen Marathon shot.
Today, the marathon is almost the largest sports event in the city. In the six-hour competition, the central roads in the city need to be closed. For this reason, the government departments need to coordinate the participation of a large number of staff, so that tens of thousands of ordinary people can run on the track.
Huang Lewen, a member of the Guangdong Provincial People's Political Consultative Conference, mentioned in a panel discussion on January 17 that in recent years, Guangdong Province has done a very good job in developing the sports industry, and has made remarkable achievements in promoting the national fitness program, especially in outdoor sports. Many fine events, such as the Guangzhou Marathon, played an important role in outdoor sports.
A person in charge of the Shenzhen International Marathon in 2016 stated that according to the past situation of European countries and the United States, when the per capita national income reached 5,000 US dollars, the sports industry will be greatly promoted. In China, 2011 has reached At this threshold, especially in large and medium-sized cities, the upsurge of the marathon has grown naturally, and there is still a clear gap between our sports industry consumption and developed countries in Europe and America.
In the first Shenzhen Marathon held in 2013, the registration fee of RMB 200 was the highest in China at the time. The organizer also stated that the Shenzhen Marathon is the most market-oriented marathon in the country, and the registration fee is based on market considerations. In spite of this, the number of entries for the 10,000 in the first event did not come to an end. From the second year onwards, the Shenzhen Marathon's quota has become a scarce resource that needs to be obtained by drawing lots.
In the five years since the Guangzhou Marathon was held, the organizers announced early on that the event has achieved profitability. The Shenzhen Marathon that started in the later year, the first three contractors said that it has gradually been profitable, but after the new contractor has just entered in 2016, the profit time may be slightly delayed. According to industry insiders, only marathons in Beijing, Shanghai, Guangzhou, Hangzhou, and Xiamen, etc., can be profitable.
Should stadiums be marketed?
Wang Hao also mentioned in the CPPCC proposal that Guangdong Province has 72 special training venues and 182 non-training venues. At present, there are 47 large-scale sports stadiums open, 35 national fitness centers, and 85 other single gymnasiums. Judging from the survey, there are problems such as low utilization rate and poor operating efficiency in all stadiums, which also causes great pressure on local finances.
In order to host the 2010 Guangzhou Asian Games and the 2011 Shenzhen World University Games, many stadiums have been built in Guangzhou and Shenzhen. However, the daily maintenance and operation of the stadium after the event has become a problem that needs to be solved. In the way, some stadiums have caused idleness and waste.
In recent years, more and more gymnasiums have begun to attempt commercial operations, such as the Guangdong Olympic Sports Center, the Shenzhen Bay Sports Center, and the Grand Canal Center. Take Shenzhen Universiade Center as an example. After the end of the Shenzhen World University Games in 2011, the Universiade Center was once operated by an organization. At that time, its annual operating expenses reached 40 to 50 million yuan. Later, Longgang District Government administrated it for six months. time. At the end of January 2013, Kaisa Group obtained the management and operation rights of the Universiade Center by participating in open government bidding.
Whether the government is operating in good or market-oriented operations? In this regard, the Director of the Sports Bureau of Guangdong Province, said that the market has the advantage of the market, the government has the advantage of the government, and sometimes the purpose is not exactly the same, the government operating venue will put the public interest in the top position, free of charge Open to the public, the Sports Bureau of Guangdong Province now spends one hundred million yuan each year to subsidize sports stadiums; the construction of stadiums with so much money is to be used by ordinary people in order to facilitate the common people.
Wang Yuping said that if it is a market operation, to ensure a certain degree of openness, companies must seek returns and benefits. The construction of different venues is not the same. The government must invest too much money to subsidize the venues and can not invest, you need to make a little money to reduce Government expenditures are somewhat higher in some places.
In Wang Pu-ping’s view, it cannot be said that the market operation is necessarily good. Dong-chang is the operation of the government. The Olympics is the market operation. It is necessary to develop the sports industry in various forms. The final effect is to facilitate the masses; Some people like the environment with few people and prefer to pay more. Some people want to be free, others do not matter, and the demand is not the same. On the whole, stadiums and sports venues are public welfare undertakings, not for profit.
The Guangzhou-Shenzhen Sports Industry may account for half of the province
In October 2014, the “Several Opinions of the State Council on Accelerating the Development of Sports Industry and Promoting Sports Consumption†was published. It was mentioned that by 2025, the total size of the sports industry exceeded RMB 5 trillion, becoming an important force for promoting sustainable economic and social development. National Bureau of Statistics shows that in 2015, the total size of the national sports industry was 1.7 trillion yuan, and the added value was 549.4 billion yuan, accounting for 0.8% of GDP.
In July 2015, the Guangdong Province issued an opinion on accelerating the development of the sports industry and promoting the consumption of sports. It was mentioned that by 2025, the proportion of the sports industry of Guangdong Province in GDP will reach about 2%. The total size of the sports industry exceeds 900 billion yuan, which has become an important force for the sustainable development of the economy and society. At the same time, it was mentioned that construction, dual-core, namely the Panshen Demonstration City, supported Guangzhou and Shenzhen as key development sports and performing industries and sports service industries.
In July 2016, Shenzhen City issued a number of measures to promote the development of the sports industry, and mentioned that the average annual growth rate of the sports industry from 2016 to 2020 reached 15%. By 2020, the added value of the sports industry will account for 1.2% of the city's GDP. The proportion of the sports service industry in the sports industry has increased significantly, and the overall strength of the sports industry ranks among the top cities in the country.
In December 2016, Guangzhou implemented the implementation of the opinion on accelerating the development of the sports industry and promoting the consumption of sports. It was mentioned that by 2025, the total size of the sports industry will strive to reach 250 billion yuan, and the growth rate of the added value of the sports industry will be higher than that of the national economy. The proportion of the city's GDP reached about 5%, becoming a new pillar industry in Guangzhou.
According to the above data, by 2025, the total size of the sports industry in Guangdong will account for nearly one-fifth of the country's total, and the scale of the sports industry in Guangzhou will strive to reach RMB 250 billion. Shenzhen has not proposed specific figures, but in recent years, the scale of sports industry in Shenzhen and Guangzhou has been compared. Approaching, Guangshen accounts for about half of the province's total.
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