Since cloud services have entered the public eye, SaaS has become a newcomer in the field of venture capital. The logic is clear, the realization is simple, the height is vertical, and it is particularly responsive to "Internet +". All kinds of advantages make too many SaaS and PaaS come to the fore. They are either from the hands of big companies, or a transformation of continuous entrepreneurs. The overall situation is relatively stable and stable. It is not like the O2O of the year, and it is not the entrepreneurial novice.
SaaS is like a long-term trend. It is not a slogan, and it is not a quick money. However, some vents can resonate with SaaS. Or, just as the development of cloud services brought SaaS, the development of SaaS also consolidated the soil of other new models.
One of the more distinctive features is the new retail.
New retail can't summarize a whole era, but the business of this era really has a lot of characteristics around the new retail: First, the traffic is getting more and more expensive, many merchants' thinking begins to transform from channel thinking to product thinking; secondly, the demand for integrity is unprecedented. Soaring, regardless of the buyer to the seller, or the seller to the buyer; again, behind the new retail is the earlier "consumption upgrade", behind the consumption upgrade is the reshaping of the entire industry chain, this remodeling is very big The reason is based on the involvement of the Internet and the mobile Internet.
These characteristics are not related to pure online and offline, and they indicate the slow transformation of Chinese business. So, in terms of product, integrity and industry needs, what can SaaS do for the business today?
Good auto parts Chen Hao: non-standard needs to be transparent, offline needs to be standardized
If the new retail is e-commerce from the online to the offline, some areas of retail have not even touched the online threshold, such as auto parts.
"China's auto parts industry is too primitive," said Chen Hao, founder and CEO of Haoqi, "If you have been to Auto Parts City, you will understand."
In fact, it is more than the auto parts industry. If there are several used car platforms that grew up in the O2O trend a few years ago, China’s classic “lemon market†in the used car market is still very extensive, full of fraud and hardship, let alone auto parts. It is simply second-hand used.
Unlike American counterparts who are keen to modify their cars and are therefore profitable and have huge heads, China's auto parts industry has no dream space and has been engaged in the most cumbersome and indispensable basic work. Consumers are not without individualized needs, but these needs are not enough to support high-priced orders, so repairing the car has become a hard work with a low ceiling and a low limit.
There are many SKUs in the auto parts market, and the quality of the parts is complex. The quality of the parts with similar appearance may be huge. It is a typical non-standard product industry. No industry insider can give authoritative pricing methods. The public opinion points to an authoritative purchase channel. This makes the auto repair shop owners anxious: they have to fight with the merchants in the auto parts city every day, even if they find a supplier that is iron enough and can rely on it, when they are out of stock, they still have to go around and listen. There are so many kinds of auto parts, and only one or two parts are used every year. Where are the suppliers who have spare parts for you?
The embarrassing thing is that these unpopular accessories are not without them. They are likely to lie quietly in the inventory of the auto parts, and have not sold them for a long time. The supply and demand of auto parts are quite sufficient and not imbalanced, but the supply side is not concentrated enough, the demand side is more dispersed, and there is no suitable connection between them.
The headache is obviously not just an auto repair shop. As a steam distributor, I want to stand firm in the large auto parts city. I must be diligent and diligent, and I must control the low cost. There is no other way. Therefore, we often see couples, fathers and sons or brothers, even if we get up in the morning, WeChat is shouted and screamed, and it is hard to hire a buddy in the warehouse. Too strong, the profit is too thin.
The problems encountered by auto parts dealers are essentially too few orders. Even if a strange boss comes to the door, in this unfathomable, everyone-student industry, it is still unknown whether the two parties lacking trust can successfully conclude the transaction. If this transaction occurs between two cities, the difficulty is even higher. Chen Wei said that there are many solutions, but they are not necessarily reliable.
One is to make a giant, self-operated e-commerce that covers the whole country like Jingdong. Since China's auto parts industry has never given birth to a giant, this road can be said to be a dangerous anomaly. One is the real "new retail", which opens the offline stores all over the country. From the perspective of time and capital demand, the difficulty is not necessarily lower than that of "Auto Parts Jingdong." There are other entrepreneurs who choose to go from warehousing to logistics, and Chen Hao hopes that they can find a new way.
"It's not easy to do it offline, but we can serve these offline businesses." Like many entrepreneurs who will be online in the future, when the word "new retail" has not yet appeared, Chen Hao also predicted this. Stock trend. Chen Hao does not rumor that he is not from the auto parts industry: "I considered a lot of non-standard directions before this venture, such as seafood and fabrics, and finally chose auto parts. I think this market needs the Internet most."
Chen Hao may have made a judgment from the daily life of Auto Parts City merchants. The boss's hand on WeChat keeps on explaining how the industry needs to handle orders better. With the help of Hongdian, Shunwei and other capitals (all of whom were old friends when Chen Hao was in business), Haoqi was born.
Good auto parts is a B2B platform with easy quotation and price comparison. It also provides services such as dispatching orders and guarantees. They do not sell goods, do not self-operate, do not provide logistics and warehousing, and present a set of SaaS in front of the merchants. Good auto parts are of course convenient for auto repair shops to find the accessories they need at the right price. In addition, “the bosses in Auto Parts City can also improve efficiency and, more importantly, get more orders.†Chen Yu said.
Good auto parts have been awarded the A round of XVC lead in August 2017, and Red Point, Shun Wei and other old clubs voted. This kind of service can make it easier for shopkeepers who are busy all day and night.
Easy to order Feng Wei: The channels are all there, good or bad
Chen Hao is a continuous successful entrepreneur who is always looking for the next hot spot and moving into a new field. The easy-to-order founder and CEO Feng Wei has a much simpler track in the Internet industry. He jokingly said, "I used to do traditional software, now I am doing SaaS, and I have experienced traditional software to the first generation to the second. The whole process of transformation on behalf of SaaS."
I don't need to introduce more. I have served as CEO of Kingdee Friends, Vice President of Kingdee Software, and General Manager of Kingdee Group's Channel Department. I have always had my own volume in the field of technology. Nowadays, Feng Yi's easy order has already reached the B+ round. With the help of well-known institutions such as Shenzhen Venture Capital and Innovation Workshop, he has gradually grown into a representative mature company in the SaaS industry.
Chen Hao's good auto parts, as a B2B platform, provides a colorful SaaS service, which ultimately facilitates suppliers to improve efficiency and obtain orders, while Feng Wei's easy ordering has a more intuitive evolution process – with a pure mobile SaaS service. The emergence of easy ordering, and now more and more has produced the attributes of a marketing platform.
As the first "mobile ordering system" in China, the easy-to-order order appeared in 2013, its function seems to be similar to the traditional ERP: taking order processing as the core, provider machine management, distribution management, merchandising, order processing, inventory Full service of procurement, fund reconciliation, payment logistics, decision analysis and other business links. However, the biggest difference is that ERP handles the internal relationship of the enterprise, and the easy order processing is the relationship between enterprises.
Admittedly, ERP software can meet the needs of the company's internal management. With the development of the times, inter-enterprise collaboration has become a must-have for online. Easy ordering is a tool + transaction that is tailored to the needs of business collaboration between enterprises. Type SaaS, rather than the extension of the traditional ERP. This is the difference between Feng Shoukou's first-generation SaaS and the second-generation SaaS, not just expansion and movement, but fundamentally based on different design concepts. How much does this difference have to do with today's business? How many entrepreneurs who are fresh and individual need a mobile ordering system?
The answer is very much needed. Rather than knowing that the current business is more familiar than before, and therefore more mobile SaaS, the new features of today's business make the value of easy-to-order services.
In the process of consumption upgrading, more and more excellent single products with high quality and high repurchase rate have begun to erode the position of big road goods that are only vying for sales and low profits. This is the inevitable result of the improvement of the consumption level of the Chinese people. Price sensitivity always exists, but as the level of consumption increases and the upper limit becomes higher, the price war will not be the eternal trump card.
In the B2C field, "selling the most" is no longer the only way to make a profit. Then in the supply chain, more and more personalized businesses naturally no longer simply pursue the price, but begin to pursue unique categories and stable high quality. It's hard to imagine that individual merchants and high-quality suppliers will trade on Alibaba's natural platform with price-competitive attributes: we may find them on the Taobao-style platform, but we can't create our own uniqueness through Taobao. product.
In the new retail era, all kinds of small and beautiful brands and personalized consumption brought about by consumption upgrades need more private and non-price confusing supply channels. If both the supply and demand sides are still facing the price issue, they may find it difficult to establish an in-depth partnership and work together to launch products that capture consumers, not to mention subsequent brand operations.
"A channel that is open and good, will bring about 200% of the effect. If you leave it, it may be 80%." Feng Wei said that whether or not the channel is used will produce completely different results. Obviously, there is a difference between the “Taobao ordering†channel and the carefully operated channel. This difference is fundamentally the difference between toC and toB services. Specific to the new retail today, more and more small businesses with individuality, need a suitable operating means, optimize the channels in their hands, make the downstream small B order faster, feedback faster, drive faster. In this way, doing business is easier.
Excellent, high-quality emerging e-commerce brands, even need to update the specifications with suppliers every time they send out a batch of goods. Feng Wei said that the retail industry did not need to communicate with suppliers so frequently, and today's industry chain operations are not the traditional company's gameplay. To sum up, it is the three "end-to-end" that Feng Xiaochang said: the end-to-end channel, the end-to-end product, and the end-to-end order.
If you can quickly understand the demand, quickly use the small batch and high frequency ordering mode to push the new product to the terminal, let the data in real time, the boss can make quick decisions, you can be close to the frontline consumer demand, not to be competitive. The opponent defeated.
Feng Wei recalled that when e-commerce suppressed the offline, it adopted the online and offline multi-channel approach, and the channel was king. Nowadays, the omni-channel of multi-channel and even online and offline integration has become the new normal. The “many†of channels is no longer an advantage for most companies. How to integrate existing channels and make each channel play more value is the only way to The focus of business operators should be concerned.
How to build a private, high information density channel ecosystem has become a new pursuit of more and more SMEs. The right channel operation tool will greatly accelerate this process. Easy to order on the basis of mobile SaaS, vertical, point-to-point or "end-to-end" connection to the energy-intensive, deep-operated B2B platform formed by upstream and downstream, not a large network on another big network, but let Each boss has one-to-many "net" to achieve his own platform. The "subversion" effect pursued by e-commerce in the last era has now become "only I can subvert myself."
The "industry" is implemented on the product, which is an easy-to-order B2B platform that provides marketing services throughout the supply chain. It was originally just a mobile SaaS, but today it has become an indispensable tool in the new retail era.
Conclusion
Just like the imbalance between regions, there is also a very serious imbalance between industries. When clothing and catering have jumped out of the line and returned to the offline "back to the original", the auto parts, seafood and other industries are still exploring how to touch the online route.
What's more interesting is that different industries are connected together to form the industrial chain, and the upgrading of the industrial chain constitutes the situation of today's consumption upgrade and new retail. The development of different industries is uneven, and they are mutually reinforcing and mutually reinforcing. Many fresh and snack-oriented entrepreneurs have clamored for the factory's lack of understanding of the new demands of the times, but we can also see that there are always factories that can take a brave step, from production to production, from service to large enterprises. , with a group of peers to seize the price, to create a unique production standard for the new brand in the new retail.
Industrial upgrading is the fortunate of the times, and it is inseparable from the efforts of every link in the industrial chain. Throughout the process, Internet-provided connectivity tools, such as the SaaS chat today, are also a pioneering role.
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