UnionPay POS machines not only collect money, but also have many functions such as marketing. In the era of mobile Internet, UnionPay is making some attempts to open up the connection channel between POS and mobile Internet to seize the heavyweight "ship ticket" of the mobile Internet.
At present, one of the latest connection channels is the O2O commission micro-distribution platform called “Everyone Earnâ€, which is owned by China UnionPay’s UnionPay Business Co., Ltd. (hereinafter referred to as “UnionPay Businessâ€) and Shanghai Momentum Huiyin Information Technology Co., Ltd. The so-called “momentum Huiyin†is launched through strategic cooperation – the former provides UnionPay's settlement network and UnionPay business merchant resources, while the latter is mainly responsible for technical operations and brand promotion, and the two share a certain proportion of benefits.
According to the reporter's understanding, in the "everyone earns" consumption scene, first of all, on the Internet and mobile Internet to establish a "everyone earns" platform, the platform has the functions of publishing, sharing, information management, and second, by UnionPay on POS The machine is upgraded and upgraded so that the POS can automatically connect to the platform.
Under this basis, merchants can log in to the merchant back-office system of the platform, register business information for free, and publish information such as coupons and commissions. After the completion of the release, the merchants conduct business promotion to the customers who come to the store, and recommend the guest to download the application, register the account, download the coupon of the merchant, and share the preferential information.
For consumers, if you log in to the "Everyone Earn" website or download the "Everyone Earn" mobile phone client, complete the UnionPay card association and download the merchant offer information, you can enjoy the preferential rights when you use the POS card.
“This is a micro-distribution platform for O2O commissions for 'concession discount + coupon distribution + earning commissions.'†Mo Yonghui co-founder Xu Yongming said in an interview with this reporter that merchants are making changes through everyone’s profit. The traditional way of advertising is to turn each customer who goes to the store into a promotion channel, allowing customers to use their social network to spread the preferential information and advertise for them. For consumers, after the completion of consumption, if you actively share the preferential information to your social network, and make a “small advertisement†for the store, the sharer will receive additional commission. These commissions come from each merchant's own payment.
Xu Yongming believes that the accumulation of merchant resources from UnionPay for many years has certain advantages in promoting mobile Internet applications. Secondly, for merchants, merchant information such as coupons issued in the early stage is free, and the commission is only for downloading discounts at customers. After the coupon is consumed, the sharer of the coupon will be paid according to the actual consumption.
According to the data provided by UnionPay business: At present, its service merchants and POS machines have accounted for more than half of the national networked terminal market share, and its business covers 337 prefecture-level cities. Almost everyone holds UnionPay cards.
"In a sense, the POS machine is more profound is a mobile Internet portal." The above-mentioned person in charge believes that whether it is card payment, NFC cardless payment, the card is only a medium; with the continuous development of the mobile Internet, the card It may evolve into a personal account. Even if the card is broken, you can complete the consumer payment by entering the card number and password into the POS machine. However, the POS machine will exist online for a long time.
After having this portal, the key is how to transfer offline resources to the mobile Internet. "This requires one or more connecting channels." The above-mentioned person said that a platform similar to "everyone earns" is one of the channels; in the future, there may be more imagination space such as reserved consumption and headhunting.
At the beginning of July, “Everyone Earn†began trial operation, and the initial test site was in Shanghai. During the trial operation of Nanxiang Shantou Store in Shanghai, according to the data provided by Nanxiang Shantou Store: in the first 10 days, a total of 1035 credit card spending was brought to the store, totaling 17,562 yuan, and the marketing expenses paid for it were insufficient. Thousand yuan.
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