Abstract: One-fifth of small and medium-sized businesses today lose more than 10% of their profits due to crimes. A global survey in 2012 pointed out that 81% of retail respondents believe that the cashier area is very Important place. As the main export point for most retailers, the cashier area plays a crucial role in preventing profits from going out of the door.
Recently, ADT Security's Small Business Crime Index found that one-fifth of small and medium-sized businesses lost more than 10% of their profits every year due to crimes. In a similar study, 88% of retailers interviewed said that theft of goods has touched their bottom line – so far this is the most common way for companies to be affected by crimes.
So, while retailers may be concentrating on bringing a full-scale experience to their customers, it's equally important to be aware of what's going on in their physical store.
According to ADT Security International Retail Sales Manager Mike
According to Day, electronic security systems have always been the most effective tool to deter thieves and identify dishonest employees.
"Popular retail security hardware, including CCTV and EAS systems such as anti-theft tags, soft tags and antenna bases, has been used to monitor and protect high-value things."
He says.
“Now we are finding that the development of analytical tools that can report what is happening at the checkout is still slow.â€
But focusing on what happens at the checkout counter is extremely important. In fact, a retail analyst "Retail
According to a 2012 global survey conducted by Systems Research, 81% of respondents believe that the cashier area is a very important place to reduce losses. In comparison, the storage room/depot (50%), the receiving loading area ( 41%), logistics/transportation (26%), distribution center (21%).
“As the main exporter for most retailers, the cashier area plays a very important role in preventing profits from going out of the door,†Day said.
“In this region, retailers emphasize the role of security technology to reduce the number of employees in the store, reduce the high incidence of employee-related theft and avoid having employees often feel that they do not have sufficient authority to question suspicious behavior.â€
Restaurant Brands Limited (RBL), a franchise company of KFC, Starbucks and Pizza Hut, recognized the importance of protecting his store and installed 1,350 security cameras in all of its brand stores. The camera is installed in the store and outside the store, including at the top of each cashier's point, at the back of the house, in the office, in front of the hotel and in the parking area.
Roff's IT manager, Geoff Holton, said there are three main benefits to this deployment.
“The primary benefit is in day-to-day operations,†he said. “For example, a regional manager is now monitoring 10 stores at the peak of the transaction, looking at the non-dining area, such as seeing if food safety standards are being met. In the real world, regional managers can only make regular visits to one or two stores."
“Another benefit is preventing losses. We have 5,000 employees. Although most of them work hard, there are a few people who are not honest. We fired 15 employees in the first 20 weeks of installing the camera – basically It is an average person per week."
“The third benefit is that we can give our customers and employees a safe environment. If there is an employee attack, we can use our video to help the police.â€
Another security area that draws attention is in self-service devices, which have been used in many supermarkets and various stores. While retail self-service cash registers can increase customer satisfaction because it can reduce waiting time, but as a result, retailers are struggling with a lot of losses.
“For retailers, the benefits of self-service cash registers are obvious. However, one important drawback is that it raises some security issues, especially theft and fraud,†Day said.
“Retailers also have to risk losing their relationships with their customers.â€
In October 2012, a Woolworths self-service cashier data indicated that in more than 1,000 transactions, customers found that they actually purchased more expensive fruits and vegetables, while the cashier records showed cheaper items, such as carrots. In response to this question, Woolworhts has installed a lock and lighting system to alert their employees when a suspicious amount of cheap items is being purchased.
“If retailers enjoy the benefits of fewer employees, they need to think carefully about which POS security solution can help them stop their profits from getting out of the door,†Day said.
Read more:
"Australia Retail Security Special Report---Continuously Focus on the Cashier"
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