The smart packaging market quietly hit, do you smell business opportunities?

The so-called smart packaging is to add more relevant information to the existing packaging technology, and can be read using the current advanced smartphones, the Internet, and the Internet of Things, so that the packaging has a greater capacity of information for consumers. In other words, more transparent product information has been obtained and more room for selection has been added; for manufacturers, intelligent packaging has undoubtedly provided a large-capacity platform that directly meets consumers. At the same time, intelligent packaging will also achieve a qualitative breakthrough in the anti-counterfeit technology of commodities.

At present, China's Indian enterprises entering the field of smart packaging is still at an initial stage. There are still few completed processes and molding experiences. There are still a large number of articles to be printed in the smart packaging field. First of all, when printing companies enter the smart packaging, the necessary issues to consider are the transformation of hardware and software technologies. This requires a detailed input-output and economic return and economic recovery of capital.

Entering intelligent packaging firms must master RFID technology. RFID electronic labels are actually the edge products between the printing and microelectronics industries. Therefore, in the production process of RFID electronic labels, printing companies must implant RFID chips in the original label printing process, and also carry out data on RFID chips. Input, this is a step out of the traditional printing industry. At the same time, RFID electronic tags will also be a significant investment in the process of use, which is a bottleneck in the promotion of RFID electronic tags in China.

The application of variable data bar codes has been gradually promoted. The key is that printing companies must invest in a digital printing machine for variable data bar code printing. Printing companies and trademark use companies must also establish the collection of variable data bar code data. And input terminal, at the same time to establish a database on the Internet in order to store, proofread the data, quickly give the consumer authenticity.

Everyone is already familiar with ordinary two-dimensional bar codes. The multi-color offset presses and flexo presses we use today can correctly complete the bar code printing tasks. In the use of two-dimensional barcodes, the key is to establish an Internet database. The information in the database is currently created by commodity production companies or sales outlets. The main task of printing companies is to ensure the accuracy of the printing of QR codes and to avoid misinterpretation. Ensure that retailers and consumers can obtain correct and correct information by scanning and uploading QR codes.

Smart packaging is quietly coming to us. At present, the printing of variable data bar code anti-counterfeiting marks has already settled in strong packaging and printing areas such as the Yangtze River Delta and Pearl River Delta in China. The RFID electronic labels have also entered the actual production stage. The printing technology of two-dimensional codes has begun to support related industries such as food and medicine. .

Although China's printing companies have entered the smart packaging, but now involved in the tip of the iceberg of smart packaging, with the rapid development of the edge of the network, microelectronics technology, computer technology, digital printing technology, printing and other edge science, the future of intelligent packaging will be traditional The printing industry provides a bigger and broader market. The opportunity is everywhere to see how to explore and develop!