The current external environment has undergone significant changes, but China's economy is generally stable and stable. In particular, the toy and baby products industry has entered a new era, and the pace of industrial transformation and upgrading has accelerated. In technological innovation, industrial chain construction, cross-industry cooperation, and featured regions. New progress has been made in the development of agglomeration. As an increasingly important channel for product sales, this year's network channel toys and baby products have grown significantly. In terms of toys, the total sales of Tmall and Taobao in January-September exceeded 39.5 billion yuan, a year-on-year increase of over 22%, especially for inserting. The growth of building blocks was remarkable, with an increase of nearly 30%. In terms of baby products, the growth of milk bottles was remarkable. The total sales of Tmall and Taobao reached 541 million yuan, a year-on-year increase of more than 15%.
Faced with the complicated international situation and the difficulties and challenges brought about by the escalation of Sino-US trade frictions, in order to accelerate the promotion of the industry's active integration into the national three-product action, supply-side structural reform, consumer product quality revolution and the Belt and Road Initiative, the industry market is expanding. The ability to sustain development continues to increase. On October 16-18, the China Toys and Baby Products Association launched the CLE China Authorized Exhibition, CKE China Baby Show, CTE China Toy Fair and CPE China Early Childhood Education Exhibition. This year, the four exhibitions will be on the same stage. Unprecedented, the overall scale of 220,000 square meters, an increase of 22%; 10,246 booths, an increase of 28%; 2,326 exhibitors, an increase of 15%; the number of brands 4,339, an increase of 20%, covering baby carriages, child safety seats for cars, baby Furniture, feeding and nursing, baby clothes, toys, teaching aids and amusement equipment, etc. The entire industry chain of 0-14 years old baby products.
As the best platform for global industry product trend leadership and concept communication, the association exhibition focuses on new products, new technologies, new channels, new ideas and new solutions emerging in the industry every year. This year, the company launched the "2019 latest trend product display". With the conference, the exhibits are dazzling, the quality is better, the creative design, the design, the functional design, the production process, the use of materials and other multi-innovation, all achieve new breakthroughs, robots, VR, AR, AI technology, Internet of Things, APP interaction, big data, cloud technology and maker education have emerged in a concentrated way. Security, technology, comfort, convenience, environmental protection and energy saving, STEAM and other elements have become popular, leading the trend of childcare into the era of “light†experience.
Safety and security - the eternal topic of infants and young children once again achieves new breakthroughs
Children, especially infants and young children, are one of the weakest self-protection and self-protection groups. Children's safety should not be underestimated. The folding device on the stroller fails to pinch the child. The formaldehyde content of the clothes exceeds the standard and causes skin allergies. Child safety seats cause serious traffic injuries, etc., and we are constantly reminding us that the safety of children's products is directly related to children's physical and mental health and life safety, and there is no end to improving product quality and safety.
As a world-renowned company and a global leader in leading industries, the Goodbaby Group has launched a child safety seat Evera-Fix with a number of high safety standards in order to solve the problem of child safety in high-speed driving (Booth No.: E4A20 ), it combines GBES aerospace energy absorption technology, LSP side collision protection technology, children's Bluetooth security alarm technology, etc. In the event of an accident, the GBES crush energy absorption device can effectively absorb more than 40% of the impact force; LSP side The collision protection system reduces the impact force generated on the side by more than 25%; the Bluetooth safety alarm for children in the car “Do not forget the SOS2.0†is more human. When the engine is ignited, the alarm reminds the driver to buckle the chest clip to the child. Immediately, an alarm signal is issued to remind the driver not to forget the child in the car, intelligent voice entertainment, and security is more secure.
At the same time, Baby First Babyfirst brand also brings a black technology product - WIZARD smart phone (Booth No.: E4D10), its full intelligent safety care system, allowing the safety seat to interact with the mobile APP online. The baby's sense of temperature control early warning, installation guide guidance, driving security warning, intelligent anti-lost and other innovative humanized functions, parents can use the mobile APP to sense the baby's status, respond to prompts in a timely manner, to ensure the safety of children's travel. The VR immersive experience environment was also built on site. The audience can truly restore the children's riding environment by simulating the track, and experience the different consequences of using and not using the child safety seat during the collision of the car, and more intuitive understanding of the child's seat. The importance of the chair.
Chitosan is used in human surgical sutures and can be integrated with human skin. The extracted marine animal fibers have long-lasting antibacterial and antibacterial effects. This year, Goodbaby Group launched a chitosan home service (Booth No.: E4A20), which uses solid purification technology to extract chitin fiber from chitin-rich crab shells and combine it with pure cotton fabric to produce chitosan fabric. Breathable, hydrophilic, hygroscopic, antibacterial, deodorizing, anti-inflammatory, all-round protection of the baby from bacterial invasion; and the introduction of Talalay process toast bread pillow, using the world's unique Talare cold glue washable The process has 250,000 pores per cubic inch, which makes the latex breathable and highly elastic, creating a sweet sleep for the baby and helping to grow safely.
Science and technology fashion - to create a new concept of parenting after 8590
At present, after 8590, Mom and Dad have become the mainstream of childcare consumption. They are thinking new fashions and are willing to try children's products with high technology and high value. At this year's exhibition site, industry companies innovated through structure and design, and integrated scientific and technological elements to make product fashion and technology parallel, entertaining and entertaining, and subtly enhance children's "cognition, focus, movement, creation, expression, collaboration" and other six major ability.
As a synonym for color, joy, quality, safety and creativity, the 100-year-old toy brand Crayola is highly regarded by global art teachers and parents. On-site, the Crayola brand (Booth No. E3E01) launched a colorful wax-melting gun. The crayon is melted into the gun immediately, and the children can use the wax to paint, and let their creativity jump on the paper, magical and fun, highlighting the new trend of fashion.
Children's outdoor sports car brand Rollplay (Booth No.: E4T01) launched the devil fish self-contained children's electric scooter, which breaks the conventional form of the children's electric car and balance car, imitating the shape design of the deep sea creature devil fish, the player grabs the edge of the skateboard with both hands Handle, control direction and turn, rely on body weight, one by one to cross obstacles, hands and feet to enjoy the true sense of slippery, one foot throttle, one foot brake to enjoy the speed of attack, like the underwater creatures, creating a new slide How to play. At the same time, the site also built a large experience venue, and set the challenge link, circular turn, continuous slope, oblique bevel, narrow balance, etc., will bring a cool deep sea bionic drift experience, full of technology and fashion!
Comfortable and convenient - lead the childcare life into the "light" experience era
At present, the new generation of fathers and mothers have a variety of child-rearing scenes, and the easy-to-use baby has gradually become a popular new trend. At this year's exhibition, the products exhibited by various brands have achieved remarkable results in terms of comfort and convenience, thus reducing the anxiety of novice parents and child-rearing. Lighter and easier, it leads the childcare life into the era of “light†experience.
The Goodbaby Pocket Car is a popular baby stroller in the world. It was awarded the “World's smallest baby stroller†by the Guinness World Records official in 2014. It is equivalent to the size of the mother's backpack and is only about 5KG. This year's exhibition site, the good children group exhibition export bag upgraded version of pockit 3s (booth number: E4A20), in addition to inheriting the original pocket car unique 1 second 3 steps fast folding, easy to carry, can sit and lie down, etc., added With a semi-circular awning and UPF50+ sun protection design, the frame adds front wheel bushings and a family-style fashion dynamic rim for a better experience.
The new child safety seat Neroom II plus (Booth No.: E4D50) brought by the Combe Combi brand adds a UV awning and built-in electric fan design to provide safety protection based on common products. Keep your baby away from the sun and keep the air flowing, creating a more comfortable ride.
In addition, the small Tektronix Little Tikes brand brings a comfortable car wagon bag (Booth No.: E5D08), combining the anti-lost belt with the school bag, reducing the child's resistance to the anti-lost band, making it easier to travel with the doll.
In terms of toy products, the ZURU brand launched the Bunch 0 Balloons toy (booth number: W4T05) as an innovative representative of the multi-functional outdoor water gun toy. In the case of a faucet, the Bunch 0 Balloons can be directly connected to the faucet for 60 seconds. It is filled with 100 water polo quickly, and the water polo will automatically fall off and knot, which is efficient and convenient. When there is no water tap, you can directly connect the balloon with water gun to fill the water. Secondly, you can use it directly as a water gun. I believe, with Bunch 0 Balloons, there is With countless water polo, the future outdoor water war will be more relaxed and more hearty.
Environmental protection and energy saving - green health consumption starts from small
Environmental protection and energy conservation as an important issue of the times, we have been familiar with various policies and measures. In the field of toys and baby products, this year's environmental protection and energy-saving theme elements have emerged. Industry companies have infiltrated environmental protection and energy conservation into all aspects of parenting families. I hope that parents will let children build a sense of energy conservation and environmental protection from a young age, and consciously achieve "environmental protection and energy conservation from me." Start, start with everyday small things."
We know that children's toy guns and bullets are popular in the market. They need to be purchased again after use. JAKKS launches the paper bomb launcher (booth number: W2B31), and the whimsy of everyday items - volume As a bullet, the paper can be shot after being placed on the launcher. Not only is the shooting unique, it is in line with the children's hobbies, and it is economical, environmentally friendly and easy to clean.
In addition, in order to practice the concept of environmental protection, Dantoy/Dante (Booth No.: E3E01) focused on home toys to innovate materials. The BIO dinner combination toy was made from biomaterials made from sugar cane. Dantoy hopes that children will pay more attention to environmental protection while experiencing the production of high-quality toys from renewable and recyclable materials.
STEAM - Leading the new trend of multidisciplinary integration education
As a comprehensive education that integrates science, technology, engineering, art, and mathematics, STEAM education focuses on practice and transdisciplinary education. It can cultivate children's comprehensive quality and enhance their global competitiveness. Therefore, in recent years, their appearance in education has emerged. The rate is high. This year's exhibition site, STEAM education products are dazzling, but also specializes in STEAM special seminars to promote the development of STEAM education in China.
Robot education is an important part of STEAM. There are a lot of on-site robots and programming education. Among them, Hebao HEXBUG launched the VEX self-balancing boxing robot battle suit (Booth No.: W2D70), and the children can match the 615 parts to fight the “boxerâ€. And use the mobile APP to control the "boxer" action punch, red and blue battles, to see who first knocked the opponent down to the ground, "boxer" design makes the scene more realistic, easy to cultivate the spirit of exploration and creativity.
At the scene, Eastcolight launched a toy integrated with touch technology - fruit keyboard (Booth No.: E3F21), which works by using a human body feature - human body capacitance, a variety of fruits As a touch switch in the circuit, the fruit skin acts as an electrode in the circuit. When the child's finger touches the fruit skin electrode, its capacitance increases, which in turn triggers the circuit switch to emit a sound. The fruit keyboard has eight beat inputs for children to tap and play. The fruit keyboard can not only improve the baby's engineering skills, but also enhance the child's artistic sentiment.
In order to promote the integration of STEAM education concepts and practices, the “STEAM Education Industry Summit†was also launched on the spot. The summit was shared by practice. The guests of the summit were mainly entrepreneurs who fought on the front line of STEAM. The founder of Play Lab, Zeng Lin and Miao Xiaocheng Founder Guan Chunhua, Fermi Science founder Xiao Yeneng, Aiqi Technology co-founder Lei Changqing, Shark Park General Manager Tang Xiaoqing, Yule Bay Core Partner Zhao Xiaonan, Spark Thinking Founder Luo Jian, Programming Cat Partner Liu Yiyang, founder of Pape Technology, Wang Xiaochao, founder of Orange Xuyuan, Chen Bin, founder of Ai Sinda, Situ Yaowei, General Manager of Asia Pacific, Fellowship, Yang Zhiwei, founder of Science Captain, Ji Zhongzhan, etc., around science, technology, engineering , art and mathematics, share their own practical experience, explore the curriculum evaluation model, exchange localization and break the road and think about building STEAM education industry chain.
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