Following the return of the MamaBear brand to the baby diaper market in November 2017, Amazon partnered with FirstQualityBabyProducts to launch the high-end diaper brand Earth+Eden.
The brand diapers are made of green and environmental protection. They use a continuous source of fluff pulp. The printing uses water-based inks. The products do not contain natural rubber, chlorine and adhesives. The products have printed waist and cotton dry finish. The concept and design of this product is somewhat similar to the diaper products of Honest in the United States.
The price of Earth+Eden diapers ranges from $0.21 (size 1) to $0.51 (size 7), which is more price-competitive than the mainstream brands Luvs, Curious, Pampers in the US market, and more than Honest and Pampers. High-end diapers with similar selling points such as Pure are much cheaper.
According to JustIn, a consumer website, the owner of the Earth+Eden brand is FirstQualityBabyProducts, and FirstQuality is also responsible for answering consumer questions on the Amazon website. Earth+Eden baby diapers are produced at FirstQuality's Pennsylvania and Georgia plants. .
Amazon's entry into the baby diaper market is not always smooth. In 2015, Amazon launched the Elements brand diaper in a big way, promoting the transparent source of raw materials and manufacturing process, but because consumers are not satisfied with the product, Amazon will remove it after a few weeks. It is. At present, the consumer evaluation of Earth+Eden baby diapers is still optimistic. A total of 131 consumers participated in the evaluation, with a score of 4.4 stars (out of 5 stars).
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