The Important Role of Text Arrangement in Graphic Design (I)

Whenever you open a bright, colorful, smooth text, beautifully designed magazine, readers tend to have a feeling of love. Even if you don't have any interest in the content of the text, you can also get some exquisite advertisements. attract. This is the charm of graphic design. It can convey a concept, an idea through beautiful composition, layout and color to the people who see it.

In the face of a beautifully designed graphic work, what is the reader's first attention? What is most memorable? Is it a graphic, a color, a layout, a text, or a unique advert? The answer in people's subconscious is obvious.

In the eyes of most people, tangible and colorful graphics are rich and colorful. They have intuitive appeal and deterrence. They are often remembered by people and give a deep impression. And other elements in the plane will be eclipsed by its glory. The importance of all text here is probably less than what it contains. The role of text as a styling element in graphic design is often overlooked. Because it does not change shape, rich colors. People in this visual experience naturally formed such a thinking set.
This prejudice against the role of the text in the plane, on the one hand, stems from the colorfulness of the figure, and on the other hand from people's understanding of the role of the text as a symbol for conveying information for thousands of years. Early in the Spring and Autumn Period, Zhuangzi, the famous thinker of our country, pointed out in his book Zhuangzi External Version: “Speakers are so concerned about it, and are proud to forget it.” That is: The language of words is the token of things. Things are The character of the word language. The role of text is to pass information. People understand the meaning of the message conveyed by the text, and the writing of the text has no effect.

However, in order to complete a graphic work, many styling elements must be organized and arranged to form a perfect whole and have a style and style that is either subtle or graceful, active, or calm. When a musician is conceiving music, he or she selects, combines, converts, and reproduces musical notes. Through this process, grand music, beautiful melody, and jazz and rock music are produced. There are many in the process. Factors will hinder our thinking, which is mainly the mindset of this understanding of graphic design - heavy graphics, light text. Especially for beginners, they neither jumped out of the mindset nor cultivated the professional vision that they should have. The text in the eyes was only used as a symbolic information transmission function, and there was no visual function as a modeling element. Therefore, students will inevitably find such problems in the work related to graphic design: due to the lack of understanding of the importance of various modeling elements in the design, often indulge in novel graphics, jumping colors, and the design and arrangement of the text appears Casually, carelessly, or even overwhelmed, he eventually fell into the trap of habitual thinking, which greatly reduced the effectiveness of the entire graphic design work.

If you understand graphics, text, and other shapes from a design perspective, you will surely get a different understanding of graphics and text from the general public. While exploring the broader implications of graphics and texts in design, how to fundamentally treat the role of graphics and text in modeling is to be studied by everyone engaged in graphic design. This requires not only learning the basic principles and The method needs to be felt and experienced in practice. It requires a professional vision in the long-term process.

With the development of society, the way of design has also undergone tremendous changes. The previous design projects were all completed on paper. The process of design and production was relatively intuitive, and the problem of text layout was easy to find, but when design and typesetting were done on the computer, As the computer display is smaller than the actual size, beginners do not adapt to such changes, often causing illusions. According to past visual experience, the characters are made large, and at the same time they do not pay attention to the problem of character spacing and line spacing, resulting in poor image quality. , can not stand scrutiny, but also can not find the problem. This is another important aspect of the problem that the layout of the text is prone to problems in the graphic design.

I. Elements of Graphic Design

The basis of graphic design is to build on the in-depth understanding of various constituent elements. Understanding the different characteristics of various elements is a prerequisite for its correct application in design. A complete graphic design consists of the following elements:

1, visual elements. The visual elements include the size, shape, color, etc. of graphics and text, and there are real shapes and colors on the plane.

2, the concept of elements. The so-called conceptual elements are those that do not actually exist, are not visible, but people's consciousness can feel something. For example, we see the sharp corners of the figure, feel a bit above it, and there are edge lines on the outline of the object. Conceptual elements include: points, lines, faces. Conceptual elements are usually represented by visual elements.

3, relationship elements. How the visual elements are organized and arranged on the screen depends on the relationship elements, including direction, position, space, and center of gravity.

4, practical elements. Refers to the meaning, content, design purpose and function of the design.
In all these elements that make up the plane, the visual element is the most basic element, and the concept element, the relational element, and the practical element all depend on its existence. Can not imagine the plane without any graphics and text can also make people aware of the presence of points and outlines. The direction, position, space, center of gravity, etc. are just for the organization and arrangement of visual elements.