Several Problems on the Application of Color Printing in Color Newspapers

In recent years, China’s newspaper industry has developed rapidly and has shown unprecedented vitality. The increase in the number of newspapers has caused fierce market competition, and the colorful newspapers have formed a beautiful landscape. In the era of reading pictures, Caipai has won the favor of readers for its brilliant colors, clear pictures and novel content.

However, due to the advancement of science and technology, the necessity of competition, and the aesthetic requirements of readers, the speed of popularization of color newspapers is unpredictable, and the rushed-out color report is not always satisfactory. Although many newspapers use color means, they may not be able to achieve the objective results expected by the newspaper publishers. Many color newspapers have problems in the use of color, and they are summarized in four aspects:

One, single color, lack of contrast

Newspapers do not make full use of color to infect readers. Concepts and simplifications exist in the use of color. Red is red, yellow is yellow, blue is blue, and newspaper practitioners lack rational understanding of color. It is no wonder that color is not professional. Therefore, in the standard color, we cannot pursue the ever-changing colors in the same color, nor are we good at making the color mixture produce a rich feeling, no subtle changes in color can be represented, and the richness of color can not be achieved, and there is no bright and eye-catching resulting from the color contrast. The beauty of rhythm and rhythm.

Second, regardless of the primary and secondary, there is no tone

The use of color emphasizes contrast and unity, that is, seeking unity in comparison and contrast in unity. Some color newspapers use color indiscriminately to pursue color contrast and richness. There are no taboos, resulting in a layout that uses too much color, resulting in a disorganized visual effect. It does not form a unified tone, and does not dominate the mainstream color of the full version. And color tendency.

Third, the purity is too high and there is no hierarchy

The standard color is too simple, it will only use the saturated color with high purity and the direct color on the screen, that is, the primary color, and will not use the mixed color (inter-color), complex color and complementary color. Color has three elements: hue, lightness, and purity. The change of any one element will cause different color effects and feelings. The use of color is too simple and saturated, and it will inevitably lack a sense of hierarchy. It will also give people the feeling of “jazziness” and discomfort. Therefore, the purpose of conveying the visual effects of beauty is not achieved.

Fourth, improper use of color, color does not mean

The color of newspapers is mainly used in several aspects, namely, color photos, titles, lace patterns, and textures. In addition to color photos, the most important thing is the use of the title color. The eye-catching title is the common pursuit of newspaper reporters. Only by using proper font size, font type and color can the title be highlighted. The use of color in the title should take into account the content and emotions, otherwise it is bound to achieve the opposite effect. For example, the newspaper "Rest assured that the law enforcement team is "too dark"", the word "black" is big red, and the rest is black, so the colors are reversed. If the word "black" is enhanced with black, it will better reflect the article. A newspaper's title is "Red Planet - Mars", all in red, so the use of color is very appropriate, in line with the text, strengthen the theme of the article. Another example is the question of how the sun shines through winter flowers. It uses dark green and its color is in line with the color of green plants. It makes people feel that color is very accurate and natural.

Reprinted from: Printing Process