Digital Text Art in Packaging Design (I)

Abstract : As a special type of characters, numbers are increasingly used in many fields of design. This article summarizes and summarizes the application of digital text and its aesthetic features, and briefly analyzes and discusses the artistic expression of numbers in packaging design.

Keywords: digital text package design

1 Introduction

The role of text in packaging design is self-evident. It not only carries the important task of conveying product information, but also its shape and meaning constitute the most important visual performance element of the packaging image, and it is the key to shaping the personality of the product and embodying the characteristics of the product. A good package can have no graphics without color, but it can never be without text.

As a special type of text, based on its concise form and rigorous structure, figures convey the advantages of information, such as affirmation and directness, and play an increasingly important role in the design of commodity packaging. On the one hand, the number is used as a symbol of measurement to measure the number of objects. In almost all packaging, there are descriptive words in digital words, describing the specifications, capacity, and size of products. In addition, the number itself is an abstract language that can convey information other than its meaning. For example, 100 has the meaning of "perfect, first-rate", and 6 and 8 have the meaning of "shun, hair", etc., in the main text of the package. (In the case of commodity names, etc.), the emergence of digital text has also become very common, such as Uni-P100, P.360, Jin-Li-Fu, and 77-Chocolate. The following applies the performance from the figures in the design, we can appreciate its unique visual charm.

1, the application of digital text in the design

Although there are only ten symbols such as 0, l, 2, 3, 4, 5, 7, 8, and 9 in the performance figures, the mutual combination of them means that they are arranged with other words in many fields of design. , has become an indispensable element of our creativity.

The number directly used as the business name

Corporate name is one of the most basic elements in corporate identity and a symbol of corporate credit and strength. We know that the general corporate names are mainly in Chinese and English, such as the names of useful animals and plants: Little Swan, etc.; named after the useful founder: Li Ning, etc.; useful transliteration vocabulary named: Mercedes-Benz and so on. However, the number appears directly in the important position of the company name. A little attention will be found, 555 Group, 999 Group, 7-11 (24-hour convenience store), 163 (Netease Corporation), etc., there are many other company names. It contains numbers such as 3M, 21CN, Qixi, Isuzu, Samsung, and Stone.

The pronunciation of numbers is concise and simple, the shape is simple and easy to identify, and it conforms to the general requirements of company names. At the same time, it is an internationalized language and has a wider range of information transmission than Chinese characters and English. Therefore, more and more companies, especially some emerging areas such as the Internet and digital, prefer to use numbers as the name of their own companies. One can make the name of a company stand out in many Chinese and English names, and it also caters for Some consumer ideas and popular atmosphere in the digital age.

The expression of time, number of times, and year-to-year relations are the most basic functions of digital text. Therefore, we can see a variety of digital word mark designs in related commemorative celebration activities. For example, "97" for the return of Hong Kong, "50" for the 50th anniversary of the National Day, and "80, 100" in the anniversary of the various enterprises and institutions. This type of figure has almost every year in every season, such as the 20th anniversary of Shanghai Volkswagen this year (Figure 2), the 80th anniversary of Sun Yat-sen University, and 100 years of Fudan. In addition, in some large-scale games or exhibitions such as the Olympic Games, the World Cup, the City Games, the National Games, etc., the number is the responsibility of the visual image. The figure of the Shanghai World Expo 2010, which has just been released, is an important part.

The number in the product image or name

The number in the product image or name is more common than the number in the name of the company. It is more familiar to us and there are obvious figures on many products that we deal with on a daily basis, as shown in Figure 3. Listed. There are Master Kong 3+2, Huiyuan 100% fruit juice, Yake v9, etc., wearing G2000, 7 brand men's clothing, Buick 361 degrees sports shoes, etc., see the "007", "2046", listening to F4, The 12 Girls Band, etc., took the mobile phone of certain brand 8080, and in the names of digital products, computer accessories, office equipment, home audio and video, and automobiles, it is almost the world depicted by numbers. Far more than we have listed above, we can say that the numbers have never been so close to ours as they are today, and in the world that is within reach, numbers have become the most important characteristic symbol of our time.