In the upcoming 2013, the retail industry experienced the most “cold†winter in history. The retail industry has faced an upgrade and transformation after years of development; the e-commerce development and changes in customer shopping habits have accelerated the self-revolution of the retail industry.
In the upcoming 2013, Wangfujing, a veteran department store with a perfect pos cash register system, acquired a high-end brand spring department store. Suning has invested the largest strategic investment in history. The Xinfadi wholesale market relies on Jingdong high-profile touch-screen...Tradition The retail industry is looking for new ways to make a difference. In the upcoming 2013, Xiaomi has established itself in the mobile phone industry with lightning speed. The online fashion brand Vanke Eslite has undergone a collective rethink after blind expansion. Jingdong Mall and other large e-commerce companies have begun to seek opportunities for mergers and acquisitions... Emerging e-commerce companies are While maintaining rapid development, it is also correcting the way forward.
The newspaper and the North Business Research Institute jointly launched the 2013 annual inventory, trying to sort out the major events and development trends of the retail industry in the past year, hoping to find out the stars that help the retail industry to get out of the predicament and continue to move forward.
The slowdown in economic growth, the decline in demographic dividends, and the increase in factor costs are the objective reality of the current economy. At the end of the economic chain, the retail industry is affected by far and near, and the operating pressure is also growing.
The slowdown in economic growth, the decline in demographic dividends, and the increase in factor costs are the objective reality of the current economy. At the end of the economic chain, the retail industry is affected by far and near, and the operating pressure is also growing.
Different from last year's panic response, supermarket companies took the initiative to spend the retail winter through customs clearance, mergers and acquisitions. This is only the first step. Next, it is especially important to rethink the nature of retail and to adapt to the trend of omnichannel development.
Current situation
Keyword 1 closing store adjustment
The number of stores has always been a major indicator of the development of supermarkets, but in the context of high labor and rental costs, companies are beginning to pursue quality growth. Looking at the tide of closing stores this year, most of them are actively adjusting the behavior of the supermarket.
This adjustment is most evident in Wal-Mart. It publicly stated that it will close 25 poorly performing stores in China next year. This year, Wal-Mart has closed 11 stores, the most in history. Wal-Mart emphasizes that the future pays more attention to store quality than quantity. CP Lotus also took the lead in closing the store in Beijing, and was later exposed to the news of closing eight badly-losing stores; Tesco closed three stores this year after connecting four stores last year, including the first store in China.
Even the rising domestic retailer, Yonghui Yonghui, has not been saved from closing the store. As of August this year, Yonghui has closed five stores, and the stop loss and lease expiration are the main reasons for closing the store.
In fact, closing a store is no longer a scandal, but is linked to the company's adjustment strategy. While opening up new markets, companies will close and cut down on loss-making stores and businesses in a timely manner according to market conditions to ensure the metabolism of the company's business structure.
Key words 2 mergers and acquisitions
Mergers and acquisitions are not new in the supermarket industry. Most of the past mergers and acquisitions were foreign capital annexed domestic and national supermarkets. But this year's two mergers and acquisitions have reversed this practice.
First, the local retail leader China Resources and the world's third largest retailer Tesco signed an agreement, the two sides to form a joint venture company with a ratio of 8:2, the new joint venture company will fully deploy multi-format retail to meet the challenges of China's retail transition . Subsequently, the domestic supermarket giants of the high-performance cash register equipment, Wumei Commercial and the foreign supermarket, CP Lotus announced that they have entered into a framework agreement. Wumart will spend HK$2.345 billion to acquire all the businesses in China except for Guangdong and Hunan provinces.
As the retail industry enters a slow growth period, corporate profits are also beginning to polarize. According to the annual report of the first half of this year, the net profit growth of enterprises with distinctive characteristics and well-managed enterprises can reach 50%, while those enterprises that still rely on scale-driven growth are caught in the slump of losses. In this case, whether it is a big fish eating small fish or a strong alliance, mergers and acquisitions have been regarded as a life-saving grass by retail enterprises.
Trend article
Trend article
Keyword 1 Regaining management
The growth of retail companies is moving from sales to multi-store sales to efficiency, from sales to gross profit. For the Chinese retail industry, which has been used to a good day, the future needs to consider the nature of returning to business and pay attention to commodity management and customer management.
In the past, a large part of the profits of supermarket companies came from the various fees charged by suppliers, and in the future they had to make a profit change from the difference in sales of goods. These include strategies for developing independent brands and focusing on product quality.
In the case of the impact of e-commerce, loyal consumers will become the core assets of retailers in the future. Retailers need to know who their consumers are and what they need to get differentiated competition.
Fine management is the top priority of the operation. Enterprises need to improve the supermarket shopping environment, category management, marketing strategy, reduce procurement links, establish an efficient and efficient logistics distribution network, build advanced information systems and pos cash register systems, encourage effective communication between employees and management, and improve people flow, The purpose of logistics and capital flow efficiency.
Keyword 2 fusion line
This year, the supermarket industry set off a second round of touch-net boom. Tesco, Yonghui, Wal-Mart Sam's Member Store, RT-Mart, and BBK have successively built their own e-commerce platforms, and they use the store as an online logistics distribution center.
Although the above-mentioned supermarket online stores are not yet in operation or in the initial stage, the distribution scope is limited to a few cities, but with the consolidation of online consumption habits and technological advancement, it is expected that the above supermarket websites will gradually expand the distribution range.
Those supermarkets that did not have their own e-commerce website did not give up the network. They chose to cooperate with large professional e-commerce companies such as Jingdong to share the results of online retail sales.
Although online supermarkets will have a certain impact on offline supermarkets, traditional supermarkets also have advantages in deep processing ingredients that are not available online. For consumers, online convenience and rich offline experience, both have their own advantages. In the future, businesses need to take advantage of each other and solve their own deficiencies in order to achieve online and offline integration.
Keyword 3 Convenience service
Convenience stores in Beijing have finally begun to break away from the shadow of small supermarkets. Beijing 7-11 introduced a printing and copying machine to make it look a bit like the counterparts in Taiwan and Japan. In fact, the convenience store is not only convenient because it is open 24 hours a day, but also because small stores have high-performance cash registers, POS machines and other equipment to carry the convenience of payment, booking or even express delivery. Convenience stores in Beijing are also beginning to try to explore feasible convenience services.
In 2013, the Ministry of Commerce continued to promote the convenience and benefit service project at the policy level, encouraging and supporting more brand chain enterprises, courier companies, and e-commerce platforms to promote package collection, acquisition, housekeeping, laundry and other types. Convenience services. Convenience stores use value-added services to create a multi-service model with a broad development space.
Taking Japan's 7-11 as an example, its value-added business revenue accounts for more than 30% of the company's total sales. In the future, providing more value-added services and superimposing functions will be the development direction of convenience store enterprises. In addition, the effective connection with e-commerce, forming a different supply chain and channel distribution from the past, will also promote the release of new vitality in the convenience store format.
Keywords 3 convenience store wrestling
Known as Japan's most popular full-use high-performance cash register equipment, the Rosen convenience store officially opened in Beijing this year. By the end of the year, Rosen will open at least seven stores.
Compared with the developed areas such as Shanghai and Guangzhou, the Beijing market has long been 7-11, and several major domestic convenience store brands in the market are still in the imitation stage. However, this situation is gradually changing, which makes the competition in the convenience store industry in Beijing increasingly fierce. Since the beginning of this year, domestic convenience stores have been increasing their catering business: first, good neighbors won the bid for the Beijing breakfast project; Lianhua Express has launched a convenience brunch with the support of the Dongcheng District Business Committee; occupying the advantage of the subway export and having a perfect POS cash register The system's Lejia RV convenience store was also acquired by the restaurant giant Jingya Group.
Even in the business with e-commerce alliances, collection of express delivery, ticketing agents, domestic convenience stores have acted earlier than foreign investment. Although the climate has not yet been formed, it is just around the corner to compete with foreign convenience stores with local advantages.
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