The world is crazy for fantastic design (4)

Express your personality

Barry Shepard, one of the founders of SHR Persistence Management and Design, which helped plan the Volkswagen Beetle, said: “Manufacturers realize that customers are looking for more than just product features. What they want to buy must be able to reflect the owner’s Features."

This need not be explained too much. Buying a wonderfully designed toothbrush can express your personality, and you don't have to cling to a style except to keep your teeth clean for long. When you feel a change in style, you will buy a new one. Stark was one of the first design companies to realize this, and in 1989 designed a translucent toothbrush for Fluocaril. Now, pharmaceutical companies have introduced a wide variety of toothbrushes. The same idea applies to dozens of items that are commonplace in our country - trash cans, toilet brushes and cheese cutters.

Although these things are cheap, Starck does not mind. The company's design of novel juicers, bottle openers, and hotel rooms made a big contribution to the recent design heat. The company's head, Stark, said he hopes that good design will become a commodity without causing waste. He pointed out that each chair he designed was cheaper than the former. He said: "I hope everyone will get the best value for money at the grocery store.

Inevitably, not all designs reflect the artist's sensitivity. Many reflected may ignore the product's functionality. For example, the Lexon radio on the cover of this issue is not waterproof, although on the surface it has this function. Susan Jelavic, deputy director of the National Design Museum at Cooper-Hewitt in New York, said: "The essentials of functionality have become broader. Functionality now also includes psychological and emotional functions." Or as designed Karim said: "The longer you stay in front of your computer screen, the more important your coffee cup looks."

The question now is whether the design economy can continue, or when Western economic prosperity subsides, whether people will again only talk about dull functions and ignore design. If Raymond Loy lived, he would remind us that he started off during the Great Depression. So maybe the real design revolution has not yet arrived. If so, the prediction of Constant Nieuwwes is more correct.