The potential of the paper product consumer market is huge

At present, the use of paper products in China is growing rapidly, and the contradiction between supply and demand is outstanding. In particular, one-sixth of high-grade coated paper is imported, and there is a large market gap. Domestic large-scale paper-making enterprises should rely on their already established sales channels and scale advantages, increase the investment in science and technology, improve the quality and grade of paper products, and with the strong support of national industrial policies, quickly occupy the market of high-end paper products with broad prospects.
I. The status quo of the world paper industry Paper industry has always occupied an important position in modern industry. In recent years, the world paper industry has maintained an average growth rate of 3.57%. In 1995, the global paper industry generated total sales of 260 billion U.S. dollars and assets of 400 billion U.S. dollars. After industry rankings in telecom manufacturing and auto industry, it exceeded the steel industry and aerospace industry. In 1999, the consumption of paper and paperboard in the world continued to rise after the sudden exit of the 300 million tons mark in 1998, reaching 315.7 million tons, a year-on-year increase of 4.6%. From a worldwide perspective, the fastest-growing paper industry in 1999 was Asia, with a growth rate of 6.9%. From the perspective of future development, as the world's population grows, the economy develops, and the level of education continues to increase, the consumption of paper will surely continue to increase. Take the example of the United States, the largest private paper-making country, in 1999, the growth rate of paper and letter board production was as high as 2.7%. However, if the same amount of growth was based on China's base, the growth rate would reach 7.27%. At present, the world's paper industry has shown a high degree of concentration, large-scale enterprises, capital-intensive technologies, and forestry-paper integration. The paper product market has broad prospects for development.
Second, the potential of China's paper products consumer market is huge The world paper industry law shows that the growth of paper products consumption in a country is basically the same as the growth rate of gross domestic product (GDP). The growth of paper product consumption in high school developed countries is slightly lower than that of GDP. The growth rate of China's paper products consumption is higher than that of GDP. According to the information of relevant countries in the Asia-Pacific region, when the per capita GDP is less than 15,000 U.S. dollars, the consumption growth is very rapid, reaching a consumption of 15,000 U.S. dollars. In 1999, China’s per capita GDP was only US$ 700, far below the level of US$ 15,000. In fact, since the reform and opening up, the annual increase in the production of paper products in China has increased by about 10%, which is 6.7 percentage points higher than the world average of the same period. In recent years, the consumption of paper products in China has grown at a rate of 8-9%, keeping pace with the growth of the national economy.
At present, China's per capita annual consumption of paper products is only about 25 kilograms, which is lower than the world average level of 55 kilograms per person, far less than the per capita consumption of 300 kilograms per capita in developed countries. With the enrichment and improvement of people’s material and cultural life, in the long-term future, China’s demand for various paper products will grow at a faster rate. It is predicted that in 2000, the demand for paper and paperboard in China will be 36 million tons. In addition to the domestic production of 30 million tons, it will still need to import 6 million tons; in 2010, the demand will be 60 million tons - 70 million tons, and the per capita consumption is 50 kg, which is close to The per capita consumption level of the world, that is to say, the consumption of domestic paper and paperboard will double in the next decade. By then, its output will exceed steel, cement, coal, and oil as the main consumer goods after the grain.
In the next 15 years, new consumption in the paper industry in China will account for 30% of the total global new paper product consumption. The huge domestic demand has provided a vast market space for the rapid development of the paper industry. In the current situation where the domestic commodity market is generally in the buyer's market, the paper industry is a rare industry that consumes more than the amount of production. From this perspective, the paper industry still belongs to the “sunrise industry” in China.
Third, China's paper product structure is facing re-adjustment At present, in China's paper products consumption composition, the imbalance between supply and demand is mainly reflected in high-end paper products in short supply. Of the 6,919,600 tons of paper products imported in 1999, the vast majority were high-grade paper products, of which copperplate paper had 1,309,400 tons. With the development of society and economy, the consumption of paper products in China will inevitably develop in the direction of high-end, specialty and multi-species, and the quality requirements for various paper products will become higher and higher. It is estimated that by 2010, more than 90% of China's total consumption of 60-70 million tons will be consumption of modern paper products. The change in paper consumption structure has provided new opportunities for domestic papermaking companies. The production scale, technical content, product structure and management capabilities of enterprises will become the key to determining the outcome of competition.
In terms of industrial policy, the state encourages excellent enterprises to participate in international competition in order to further promote the development of the paper industry. The State Council has designated the papermaking industry as the basic raw material industry in the "Decision on the Key Issues of the Current Industrial Policy," and has implemented a tilt policy on the paper industry, proposing that policies based on policies, the development of the papermaking science and technology industry, and active development of new varieties. "The Ninth Five-Year Plan of the Paper Industry Industry and the 2010 Long-term Plan" clearly stated that the "Ninth Five-Year Plan" and the following decade will lead the paper industry from a small scale, backward technical equipment, serious pollution, and gradual rationalization of raw materials and product structure. Major key enterprises have achieved large-scale production, modernization of production, modernization of production, and basic environmental pollution control. At the same time, we must adjust the product structure in accordance with market demand, improve product quality and grades, and guide the future paper products and production to gradually develop in the direction of high-grade, specialty and multi-variety. It can be foreseen that high-grade coated paper will be used for high-grade newsprint, high-grade coated paper and computer applications. The consumption of modern paper products, such as paper, copy paper, industrial packaging paper, various household papers, and office culture paper, will show rapid growth and become the mainstream of paper product consumption in the future.