The Dieline Awards 2017 Partial Packaging Design Winners Appreciate

[China Packaging Network News] The Dieline Awards Annual Design Award organized by Dieline, a packaging design website, recently announced the 2017 winners' list. 59 of the 24 categories are judges' comprehensive creativity, saleability, innovation and implementation. Four dimensions were selected. We have selected 6 interesting works for everyone to share.

Best of Show:Hinoki by NINE

The Dieline Awards' Best of Show Award was won by Hinoki, an organic skin care product brought by Swedish creative consultancy NINE. This concept product was designed by the team around simplicity and sustainability. They were inspired by the origami art and folded the biodegradable paper into flat packages of different specifications. The springs and wooden plugs can be used to fix the three products. Together make a travel outfit that is very convenient to carry.

Sustainable Packaging Award: Waterdro by PaperFoam

Waterdro, designed and developed by Austrian water company KVELL, is known as the world's first microbeverage brand. Simply put the compressed cube into water and get a cup of flavored beverage with various vitamins. To reduce damage to the environment, KVELL collaborated with PaperFoam, a Dutch biopackaging company, to create a 100% biodegradable package. Each box contains 48 micro-drinks, and the label on the outside of the box is covered with a small square pattern, giving people a clear feeling.

First prize for dairy products and seasoning categories: MOO by mousegraphics

The creative design of the Cyprus-based creative agency mousegraphics uses a simple, but interesting, visual system for the packaging of the yogurt brand MOO: the rounded logo is easily reminiscent of the full body of the cow or the soft texture of yogurt itself; the two symbols of the letter O The circles are also given different functions. The middle colors represent different yoghurt tastes and the fat content is marked on the bottom. In addition, they also commissioned a British artist Ryan Frank to create a set of illustrations. After careful observation, he discovered that he used a fat and a thin cow to express the difference in fat content. In order to further enhance the brand's recognition, the lid of yogurt has also been designed as a hollow O-type.

Second Prize for Candy, Snacks and Desserts: MARAIS Piano Cake by Latona Market Inc.

In the common cake box, it is often just a piece of cake neatly coded there. The chocolate cake box designed by the Japanese marketing company Lantona Marketing for the dessert brand Patisserie Perle puts the key theme on the cake in an easy-going and economical way. Coat. The “keyboard” created by the designer Kazuaki Kawahara uses a uniform set of patterns that can develop a variety of changes, so businesses can flexibly place them according to the size of the gift box. What's even more interesting is that when the customer opens the black keyboard cover, they will find a red piece of paper that restores the dustproof cloth.

Second Prize for Games, Toys, Sports and Recreation: Mr. Pip's Double Cross by Pip Tompkin Design

When you see this three-dimensional cross, can you imagine that it is actually a device for holding a dice? Mr. Pip is a dice game set developed by Pip Tompkin Design, a US industrial design agency. For the sake of environmental considerations, the team finally chose pulp molded packaging. This cross-shaped structure, which can be firmly embedded together, not only eases the burden of transportation, but also has a unique flavor as a decoration. The lids in all four directions are fixed by white rubber bands and are more flexible than glues.

First prize for student work: PIKPÄK by Magdalena Huber

Did you have to worry about carrying beverages when going to outdoor music festivals? The backpack, called PIKPÄK, was the solution that Magdalena Huber from Kingston University in the UK came up with. The flat box relieves the burden of walking through the crowd. Simply move it to the front of the chest and unscrew the lid to drink. The simple and neutral style means that it can be worn with various concerts without damaging the overall style.