"We use the rigorous German manufacturing products, while we use the world's vision to promote products."
On March 14, 2005, Peter Mügge, president of Sympatex, who came to Shanghai to attend the ISPO show, told reporters.
Sympatex is Europe's leading film producer. Among the same types of materials, it is one of the few waterproof, windproof and breathable fabrics that are globally recognized. Its superior performance makes it famous in Germany and Europe.
In August 2004, Sympatex established an office in China. During the year this year, Sympatex’s first garment fabric composite production facility will be formally established in China. This means that Chinese customers can more easily perform sampling and purchase of new products, with shorter delivery times and easier communication. .
“We hope to seek out those interested Chinese manufacturers and bring high-quality Sympatex fabrics to them. We believe our customers will remember the quality of our products. We are constantly improving our cooperation model and we hope to provide Our Chinese customers have a better cooperation environment. Our global success will help us to promote in China. And China's channel structure and investment environment gives us confidence in the future." Cooperative issues of common concern to the industry Peter responded.
In fact, Sympatex had spent nine months doing market research before setting up an office. The survey results are very encouraging: There is no second potential market like China. In many parts of China, very cold, rainy, and even snowy weather can make Sympatex products work. Many domestic clothing and shoes brands have their own good distribution channels. It is important that the Sympatex jacket has been manufactured in China and sold to the European market for almost a decade. Sympatex shoes have been manufactured in China and sold to the US market for five years. Therefore, there are already many technical experts in China.
Sympatex's strategy in the Chinese market is not much different from other regions. First, Sympatex will work with manufacturers who want to use world-leading technology to enhance their brand image. The cooperation was established on the basis of an authorization contract in which the parties reached a consensus on the technical standards and distribution of the terminal products.
Sympatex hopes to work with selected brands in China to produce men's, ladies' wear, casual shoes, outdoor casual wear, and skiing and other sportswear. It is reported that Xinbao Shi will actively invest in market promotion for the industry and end consumers in order to quickly increase its popularity in the country.
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