The Qilu Evening News reported that Chinese traditional culture pays attention to the principle of Taoism, and uses it for surgery. The skill is combined with the Tao and complements each other. In Qiao Xiaofeng's view, the "dao" of the operation of early education is the word of love. From June 2012, he was exposed to red, yellow and blue. After five years of infiltration and sedimentation, Qiao Xiaofeng extended his own education and culture on the basis of the red, yellow and blue corporate culture. He called it the "32-word mantra" - platform To raise people, to manage people, to cultivate people, to develop and to keep people; to be honest, to regulate things, to do things, and to behave in detail.
Red, Yellow and Blue, Xinzheng Parent-child Park, Qiao Xiaofeng
Nowadays, the red, yellow and blue Xinzheng parent-child park founded by Qiao Xiaofeng has more than 700 members, and the red, yellow and blue Xinzheng kindergartens are being selected. “The family members of our parent-child park have high trust and strong adhesion to the red, yellow and blue brands. In 2014, parents called on us to open a red, yellow and blue kindergarten so that children can accept the integration of 0-6 years old. Education, Qiao Xiaofeng’s eyes are filled with children, and the conversation reveals a love for early education.
He told reporters: "I don't want to be just an investor behind me. I never gave up the head of the garden. When the children blurted out and called me 'Joe Dad', what is the most simple satisfaction from the heart? Can not replace. "Children's love, teachers' support and parental trust, social affirmation, this is the biggest harvest of Qiao Xiaofeng in red, yellow and blue, and he is most proud of things.
Director Qiao Xiaofeng gave a lecture on How to Read Picture Book for Parent-Child Family
Choose the right brand, choose the right person
Qiao Xiaofeng described his fate with red, yellow and blue with "love at first sight." “Red, yellow and blue are like a particularly attractive person, which makes you feel intimate, trustful and secure, and let you want to follow it from the bottom of your heart. Just like a person has the charm of a person, a company also has brand charm.â€
From June 28th to 31st, 2012, Qiao Xiaofeng remembered these days. In Beijing's Wuhuan Building, he participated in the red, yellow and blue investment conference for the first time, and was deeply attracted by the red, yellow and blue corporate culture. .
Prior to this, Qiao Xiaofeng was engaged in senior administrative management in a private enterprise. It was based on the reflection and criticism of corporate culture that he decided to change and break through. After leaving his post, he set his sights on the education of children known as the sunrise industry. Under the introduction of a friend, he began to understand red, yellow and blue.
"At the China Merchants Association, I first learned what early education is. I can say that my understanding of early education started from red, yellow and blue." Qiao Xiaofeng is glad that the first time he contacted the early education brand is red, yellow and blue. Otherwise, perhaps there is no such lucky, able to have a "right" understanding of the industry, able to take root in this industry in depth.
Qiao Xiaofeng used the right or wrong "right" to describe the red, yellow and blue guidelines for him. "Red, yellow and blue is a brand with deep accumulation, a group of fellow travelers who have rooted in early education, the core values ​​of red, yellow and blue love and responsibility, and we are the entrepreneurial spirit of the family. They have given me a big touch, let me I realized at the outset that early education is not a business, but an education, and it is a service. If it is just to make money, it is not a long-term one." Qiao Xiaofeng at the China Merchants Association, has joined, supervised, trained, and taught. Initial understanding. At the scene, he strengthened his determination to engage in red, yellow and blue early education.
In June, he attended the joining conference in Beijing. In July, he returned to Xinzheng for market research. In August, he signed a contract with the headquarters and started trial operation in mid-to-late December. Many people have seen the "speed" of Qiao Xiaofeng's entrepreneurship, but he rarely knows the hardships he has paid.
Bara Ula Painting House in the Red, Yellow and Blue Xinzheng Family Park
"I sold a house, a car, and borrowed 250,000 yuan in cash to get the start-up capital. This is just a question of money. As the saying goes, 'As long as the money can solve the problem, it is not a problem.' Afterwards, the bigger challenge was the strangeness and anxiety of inter-banking. From site selection, decoration, recruitment, training, opening supervision to trial operation, Qiao Xiaofeng said that he had not slept for a good day, and he was all in the parent-child garden. . Even so, he never retreated.
When the reporter asked "why have such great confidence in red, yellow and blue", Qiao Xiaofeng gave an example. "On the evening of December 23, we held a Christmas party at the trial operation stage of our park. At that time, I was still attending training in Beijing. This evening invited less than 10 parents and registered 5 on the spot. I was on the phone. I heard this good news and felt the unprecedented encouragement. I can't imagine that red, yellow and blue have such strong brand appeal and appeal."
At the time of the official opening on March 10, 2013, there were already 78 members. "At the beginning of 2014, one year, the park returned to the present. At that time, I felt that all the efforts were worthwhile, and I was even more determined that I insisted on whiteheads on the road of red, yellow and blue.
Follow the red, yellow and blue, have a sense of security
From contract signing to the park's trial operation, Qiao Xiaofeng only spent more than half a year. This includes his unremitting efforts and efforts. Secondly, he is inseparable from the standardized opening process and comprehensive support services of the headquarters.
As a well-known early childhood education chain brand, Red, Yellow and Blue have more than 1,000 successful opening cases in more than 300 cities across the country. Through the precipitation and mode of experience, a set of scientific and complete opening guidance programs, including site selection and design, has been formed. Standardization process for decoration, recruitment, training, supervision, trial operation and one-stop service.
Qiao Xiaofeng said, "From the time you signed the contract, the headquarters has been docked with you to remind you when to prepare for what to do, when to enter the next stage, you will feel someone pushing you behind the back." He recalled, Headquarters sent people to accompany him to choose a location, almost traveled all over Xinzheng, from the location, rent, fire, parking and other aspects of comparison, that time is really "up knowledge", did not expect to choose a store also so many doorways. When designing the decoration, although it is a red, yellow and blue standard design, the designer will take the initiative to communicate with you. How do you arrange it in the later operation, what kind of class you need to open, how many teachers, and how many classrooms you need, you will I feel that they not only design a garden for you according to the standards, but really respect our needs and start from the convenience and comfort of our later use. There are also supervisors at the headquarters, who can detail how a job advertisement is written. What questions do you ask during the interview, and how to give a teacher a score, are hand-pushing experience. There are many, many cases like this, and Qiao Xiaofeng said that he can't finish it all day and night.
"The most touching service at the headquarters is not only the support of standardization, but the initiative and meticulousness of the service. It is not that you will not care about the headquarters after joining, but will always pay attention to you and push you constantly. Progress." Qiao Xiaofeng used "running" to describe his current state and speeded up with the headquarters.
Qiao Xiaofeng is deeply touched by the red, yellow and blue family culture. Once you enter the red, yellow and blue, it is like entering a big family. The parks in the country are all brothers and sisters. No matter which city you go to, just give the words "red, yellow and blue", the director will warmly welcome you and share your experience and methods with you without reservation.
“When the garden was prepared, the headquarters helped to contact some excellent gardens and told us that we could go to visit at any time. At first, I still had doubts. I thought that if I didn’t know each other, people would not be disgusted, but when I arrived at the first home. When I was at home, I felt like I was warm, warm, and the director of the school."
Red, yellow and blue "family culture" makes every employee of Red, Yellow and Blue Xinzheng Parent-child Park feel warm
Feelings are the basis of doing things
0-6 years old laid the child's life, but also related to the future of the country and the nation. Liang Qichao said: If the teenager is strong, then China is strong; Qiao Xiaofeng added a sentence in front: the child is strong, then the boy is strong. In his heart, education is a conscience, not only to have responsibility, but also to have feelings.
After the official opening of the park in March 2013 and the cost recovery in early 2014, Qiao Xiaofeng first thought of “relocation†because the old park was too small to meet the needs of more and more children. In July 2014, he found a 1,500-plus park and put all his money into it. It officially opened in November 2015 to provide children with a better quality education environment. Nowadays, he has started site selection for kindergartens to meet the needs of member families for integrated education. At the same time, he started a market research in a wealthy township near Zhengzhou, and plans to enter Zhengzhou.
"Our funds are enough to radiate to the surrounding areas and open more parks." In Qiao Xiaofeng's conversation, his attitude toward income is very firm, and that is to re-enter the education.
"In red, yellow and blue, I have achieved the double growth of material and spiritual wealth, not only the accumulation of financial resources, but the greater gain is spiritual wealth. I have accumulated experience and experience in the practice of running a garden, and my knowledge and vision have improved. A lot, and has a growing heart. "This "sinking" is how many people in the world can not ask for it.
Now Qiao Xiaofeng has a dream, a passion, and a team that works together. In Xinzheng Parent-child Park, many teachers are foreigners. They have found their own business here and realized their value. Many people have established their own businesses in the local area. "We give teachers not only welfare benefits, but also the space for career development, so I dare not slack off. There are so many children, parents, teachers, and the attention of the headquarters, there is no reason to develop badly." Qiao Xiaofeng's garden The local word of mouth is second to none. Moreover, in the evaluation of social organizations by the civil affairs department, it is the only early education unit that has been awarded the “4A level†social organization evaluation level.
Qiao Xiaofeng's personal growth is also obvious to all. Now he not only often goes to the China Merchants Association to explain the way of operation to the investors, but also often organizes parents' classrooms to help parents solve the problem of parenting. Today, he is a national parent-child consultant, national children's emotional intelligence instructor, national parent-child communication trainer, national second-level psychological counselor, red and yellow blue parent-child garden gold medal director, red yellow blue parent-child park national transport committee member, red Huang Lan Parent-child National Professional Work Committee Director... has become a well-managed and good-natured director. He has become a responsible and able-to-do father. He has become a humorous, professional and instructor. His footprints have traveled almost all over the country, and more and more parks have been invited to give him lectures on childcare and professional training. His stage has become bigger and bigger. "Most of our members' parents come from elites from all walks of life. They continue to grow in red, yellow and blue, bringing advanced educational concepts back to their families and radiating them to their neighbors, relatives and neighbors. This fission is based on red, yellow and blue. Continuous transmission and radiation, this kind of efficiency will inevitably have a profound and positive impact on the whole society and the Chinese nation." This is the driving force for Qiao Xiaofeng and his team to keep moving forward on the Red, Yellow and Blue Avenue.
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