Personalized packaging began to prevail in the five major packaging industry innovation trends

Smithers Piner, a world-renowned research organization in the printing and packaging industry, conducted a series of actual surveys of manufacturers, suppliers, and brands in the packaging industry, and summarized five major innovation trends that the packaging industry will most likely attract consumers in the future.

1, the traditional style regains vitality

Ancient-style commodity packaging not only plays an important role in the trend, but also gives people a sense of reliability. Based on this, many brands and commodities can easily get consumers' attention because they know that they can be trusted by the public, and packaging happens to be able to deliver this critical information.

2, personalized packaging began to prevail

Currently, personalized packaging has become one of the effective tools brand owners use to attract customers. Brand suppliers began to use the Internet and social media to enhance corporate influence. Consumers' understanding of the term “private customization” is more profound than before. For example, Heinz Ketchup, popular in the United States with a personal name tag, is popular because you can give it to your friends and loved ones as a gift. At the same time, advances in technology have led to more creative product ideas and lower costs. The rise of personalized packaging is a good example of the vitality of the packaging industry.

3, packaging is emphasized

In order to be successful in the market, brand owners need to understand the potential needs of consumers. It is also possible to help consumers identify specific quantifications without knowing how much to use, which makes the package look more “CUTE”.

4, creative packaging popular

For brand owners, the ultimate goal of a good package is to be able to win the attention of consumers on the supermarket shelves for the first time, prompting them to end up buying, the so-called “love at first sight”. In order to achieve this goal, brand owners must convey the uniqueness of the product when advertising. Similarly, some liquor brands have chosen to use old-fashioned design concepts to convey trustworthy signals to consumers. Loyalty, simplicity and cleanliness are important information brands want to pass to customers.

5, technology is constantly improving

Nowadays, technological innovation has generated a huge boost in the packaging industry. How should we apply these innovative technologies to specific packaging? Naturally concise design and packaging with a green concept will always win consumers' recognition. Emphasizing functional packaging will also surprise consumers.