Especially in the fields of media and electronic consumption, the application is very mature. When you stand next to the wall of Coca-Cola advertising, you can use the mobile phone to scan the advertisement on the wall. The 3D virtual characters suddenly appear on your side. It will surprise you in front of you.
This is AR technology. At present, AR is increasingly infiltrated in the manufacturing field. Many large companies are repairing products or displaying products through AR technology.
Especially in the field of early education, there are already many companies in China that are specializing in the production of related content. Yang Chuanzhi, sales manager of Parametric Technology (Shanghai) Software Co., Ltd. (hereinafter referred to as “Parameter Technologyâ€) said: “The application of AR in early education has been very mature. There are some conditions for docking early education robots."
Early education robot + AR application may be a direction. In the field of robotics, we need a group of pioneer companies to try to promote the combination of robot and AR. If robot and AR are combined, it may be a subversive product.
No. 1 Robot Network Reporter: In which scenarios can the current Augmented Reality (AR) technology be applied? And is your AR product developed by you?
Yang Chuanzhi: Our AR technology Vuforia was acquired from Qualcomm and cost $75 million.
Qualcomm's AR technology shows its chip strength to the outside world, but we feel that the future of AR application is very broad. We will do some application development on AR technology, and then connect Qualcomm's chip with machine vision. In fact, it has been connected with the Internet of Things. It is closely related.
At present, AR has been very mature in the fields of toys, media, publishing, automotive, consumer electronics and so on.
We bought Vuforia technology, which is focused on the industrial sector and is aimed at a more professional market.
No. 1 robot network reporter: For example, what effect can AR achieve in industrial applications?
Yang Chuanzhi: A more direct description is from manual control to video control.
For example: motorcycle, we made a maintenance scene, which used to be manual maintenance. Now the equipment fault display and maintenance guidance are realized by the superposition of AR real and virtual models.
Wearing glasses and directly presenting the effect of 3D real scene, each part of the motorcycle can be displayed separately in the glasses, and the maintenance effect is more intuitive.
Now that the basic technology of AR has matured, the most difficult part of AR is the production of content. This part involves a lot of work.
What we are thinking about now is how to integrate these contents, such as the process of product production, into the AR display.
The application scenarios of AR such as auto repair and automation equipment are very mature. As long as you are real, there are signs, there are data, even if it is the whole building, we can scan it and display it through AR.
Customers now have Vuforia technology integrated into their products and serve the end consumer.
No. 1 Robot Network Reporter: What is the technical principle of AR? What are the current technical bottlenecks?
Yang Chuanzhi: I am not doing technology, so I can only talk about it.
First of all, it is definitely recognition. The camera recognizes the object. After the recognition, it is traced. To know the dynamics, posture, and position of the object, update the position in real time, then start making content, do real-time modeling, and combine the logic of interaction. It must be written in the content, and finally it is executed, such as games, early education and other applications.
At present, the biggest bottleneck of AR is the lack of content, like the chip can fully meet and support, and now the most lacking is the industrial application content.
For the content of early education, there are already many on the market. There are already a lot of companies that are doing early education, so the relative content will be much richer.
I think that for early education robots, docking has been conditional.
No. 1 robot network reporter: What we are most interested in is the application of AR in the field of robots. In theory, what kind of scene can AR achieve in early education robots?
Yang Chuanzhi: The use of new technologies is definitely a threshold. Enterprises must invest. One is labor, and the other is the use of technology itself. If it is necessary to talk about bottlenecks, it is the cost of production.
There are several examples of ARs currently available for early childhood robot applications. One is in the form of a card, which allows the card to present a 3D virtual scene through the robot's camera. There are currently many producers of such content in China.
The other is to see on foreign videos, put the robot on the ground, realize the virtual scene of the whole space through AR, and then control the robot to hit the monster through the mobile phone. This is a kind of game, which is quite three-dimensional.
The current Vuforia technology is mature, there are also a lot of early education content producers, how to use early education robots, this is the need for communication between the two sides. How to present the best use effect, which is required to be put into production in the early stage.
No. 1 robot network reporter: How is your platform usage fee charged? If you do a content for early education robots, how much does it cost?
Yang Chuanzhi: We don't do content, but our promotion period platform usage fee is 25,000 US dollars a year. As for the content production, we can communicate with third parties. The specific cost depends on the results of the communication between the two parties.
We are the world's largest AR technology company. There are currently 25,000 public third-party developers with more than 200 million users. In the global market, we account for 77%. This is the data from third-party agencies.
In China, our market share is about 80%. We only do top-level technology and then let more third parties use our top-level technology, similar to Google's Android system.
No. 1 Robot Network Reporter: What kind of scenario do you think the future of ten years will be? What will AR look like? Can you describe the future?
Yang Chuanzhi: From my personal point of view, it does not represent the company's remarks. I think that in the industrial field, there will be a lot of changes in the application scenarios of human-computer interaction.
From the current keyboard operation to video operation, the process has begun to advance.
Looking at a higher angle, the future of AR technology will be beyond imagination, and now AR needs to use the camera to achieve 3D virtual scenes.
But Google and Qualcomm believe that the future of AR technology can be done without the camera, you can directly watch 3D virtual scenes with the human eye.
Of course, it is still at the conceptual stage. When the future will be realized, it depends on the statement of big international companies.
I personally think that the reality is completely combined with the virtual scene. This is very dangerous. People will not understand the boundary between reality and reality.
No. 1 Robot Network Reporter: The last question, how is the current development of parametric technology in China?
Yang Chuanzhi: Our next step in China is to apply Vuforia technology to the industrial field, to develop cool and more dazzling industrial applications with our partners, and to continue to expand into traditional AR applications such as games, media, Publishing and other markets.
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