There are many domestic catering software companies, and the catering cash register system is dazzling. It provides a vast space for the majority of catering merchants to choose products. Even if you choose it, you will often feel fooled. The main reasons are as follows:
(1) The market is cruelly competitive, and various software manufacturers fight the price war
Due to the fierce competition, all manufacturers have almost reduced their profits to the minimum. You sang me to debut. Today you "buy software and send hardware", tomorrow I "buy hardware and send software". Even so, merchants still think it is Routine, there will always be a group of merchants who are greedy for cheap, just like the customers who are looking for group purchases everywhere, just choose the cheapest, the final product has no quality, and the merchants have no service, which is also expected.
(2) Excessive marketing, ignoring product quality and business reputation
In an impetuous social atmosphere, more and more manufacturers are focusing their energy on bidding rankings and SEO optimizing online communication. Just like the bosses of Internet celebrity restaurants, they only focus on hot spots but ignore service and quality of dishes. And other key factors, it is inevitable to choose such software without future after-sales service.
(3) Burning subsidies, disrupting the market
The continuation of the price war, the company that can do this kind of behavior must be well-funded, rich in money, first squeeze out the competitors, and then kidnap the business, just like some anti-virus software, let us enjoy free software The convenience of this makes us endure the pain of using rogue software for free.
If the software companies want to survive, they have to calm down and earnestly improve the product quality, and analyze the needs of the business. Merchants 'pain points exist in various aspects such as personnel management, cost control, and marketing. Merchants' understanding of marketing is diverse. To sum up, there are three points:
1. How to let more people know about our restaurant?
2. How to keep the guests who enter the store?
3. How to let the lost guest return?
Manufacturer membership marketing can perfectly solve the above three problems. So, what is intelligent membership marketing? Why do smart member marketing? how should I do it?
Intelligent membership marketing is a set of philosophical ideas. 45% depends on the correct senior leadership relationship, 40% depends on project management practices, and 15% depends on technology.
Intelligent member marketing ≠catering management software. With the concept of catering O20 gaining popularity, more and more catering software began to label their products with marketing, opened a membership card, said that they have the function of membership marketing, to members Divided into categories, they say that they have the function of precision marketing, which makes the merchants listen to the fog.
Cashier system membership marketing is not a function in the software. It is dynamic and changing. It can make accurate judgments based on the conditions of the merchant and customers, and can provide merchants with a scientific membership rights plan, membership growth system, and marketing. The report can collect and analyze the consumption data of members.
The purpose of member marketing is "to increase powder, increase revenue, promote sales, and lock customers". Manufacturer software can do the following for merchants:
1. Drainage-lock the target to the target crowd within three kilometers, quickly complete the card and coupon delivery work, and achieve the purpose of pulling new ones.
2. Transformation—Using scientific methods to transform guests entering the store into members.
3. Interaction—Analyze customer preferences and understand yourself better than customers.
4. Fission-tap the customers behind the customers.
The catering industry is the same as the catering management system industry. There are many competitors and smokers. In this era of war, the only way to survive is to improve the quality of dishes and strengthen the sense of service. The restaurant with delicious food may not be big, but it must go far!
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