The performance of GoPro, a sports camera manufacturer, has continued to decline for some time. The previously launched Karma drone was the first new product to be introduced in the transformation. We hope to use GoPro's experience in sports cameras to create a smart that is also suitable for travel and extreme sports. Drone.
But in the past few days, GoPro issued an announcement to inform Karma who had just begun shipping at the end of October. Nick Woodman, GoPro's CEO, said that some users have reported that Karma's battery will suddenly crash during flight and crash. Gopro decided to recall all 2,500 Karma drones and refund full refunds for purchased users. Karma will be sold again after dealing with the problem.
In addition to the full recall just 16 days after the sale, there is another message worth noting: Karma sold only 2,500 units in 16 days.
According to GoPro's just released 2016 third-quarter financial report, revenue was US$240 million, a 40% year-on-year drop, and GoPro sports cameras sold only 1.02 million units, down 36.1% year-on-year. At the same time, the operating loss was US$88.6 million, a year-on-year loss of 300%. Analysts have made very little confidence before the release of the financial report. It is estimated that GoPro’s revenue for the quarter was approximately US$310 million. As a result, this estimate is still too optimistic.
The poor performance of GoPro in the previous quarter was not isolated. The company's performance has been declining since last year, and its performance has been worse than 2015 in each quarter of 2016. In fact, when the company just launched its sports camera around 2000, it can be said that it created a brand new culture: the first person's perspective video is shaking more and more on the video site, and the extreme sportsmen have an unprecedented display Your own hobby. When the company went public in 2014, the stock price more than doubled in three months
GoPro originally put the hope of the fourth quarter on the newly launched drone Karma. When it comes to Karma, you have to compare with Majon Pro. Functionally speaking, Karma does not have a lot of features such as ultrasonic height measurement, anti-collision, intelligent cruising, etc., and the price is even higher than Mavic Pro, reaching 799 US dollars.
There is only a handful of extreme sports, and buying a GoPro doesn't always change. And GoPro's core competitiveness itself, sports cameras are gradually being replaced by waterproof mobile phones. The Karma drones are uncompetitive in price and features, including the latest GoPro Hero 5 sports camera, which can restore GoPro’s fourth-quarter earnings estimates.
Image from: DigitalRev
Reprinted from: Curiosity Daily
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