Bright folgers coffee packaging

Procter & Gamble launched the first Folgers product for the premium coffee market, using a very attractive package. The packaging was created with the assistance of the brand design agency Libby Perszyk Kathman.

Folgers Gourmet Selections products include various types of coffee such as ground and whole beans, such as Vanilla Biscotti, Lively Colombian, Morning Café, Espresso Roast, Hazelnut Créme, Chocolate Truffle and Caramel Drizzle. This series of products began to be sold nationwide in the United States in September. Brands such as Folgers are usually oriented toward home use, but Procter & Gamble says, "This new high-end product line is aimed primarily at a different, more upscale consumer group than an average consumer."

This smooth and beautiful packaging bag was made and printed by Fres-co System of the United States. It was printed with exquisite foil light, strong gold metal texture and a sunrise pattern to create a sophisticated and refined product image. LPK assisted in the development of visual identity and packaging patterns, and provided sample packaging and marketing materials for the new coffee line.

Based on the popular style of the existing Folgers brand, the new packaging pattern conveys a brand personality while still giving people a unique feeling, suggesting that these advanced coffee products are still meeting the daily needs of people. Only they can bring a higher level of enjoyment. The brand's popular elements of the core have been preserved, such as the design - the white Folgers logo, the sun and mountain motifs, and the iconic red, but combined with warm colors and exquisite printing techniques to enhance the visual impact of the product. Highlight the unique features of this series of products. The bottom layer of this smooth, vertical foil-bottomed bag is printed in eight-color gravure, including gold. Preloading is done by Schawk Graphics. The new packaging and perfect taste will definitely make consumers feel excited.

Reprinted from: Guangdong Packaging Magazine