Beverage bottle packaging should not change frequently

For the domestic beverage market, it can be said that they are separatist and disputes arise. Not only there is fierce competition among different beverage brands, but there is also great competition among beverages of different categories. The fierce market competition makes beverage manufacturers not only work hard on the products themselves, but also do a lot of work on the packaging of beverage bottles. There are a variety of beverage bottle packaging on the market, from the bottle shape to the beverage bottle material, and so on. There is a great deal of attention.

For beverage manufacturers, in order to make beverage bottles novel and unique, they often come up with a new product. When launching a new product, they often choose to differentiate, and there is no bottle shape and appearance on the market to improve. Such a bottle type can indeed attract consumers through appearance to win the market. However, there is a problem here. For a beverage bottle, in the long-term process, whether to maintain the original bottle shape or constantly change the appearance. The author believes that a drink depends on the appearance of beverage bottles to attract consumers. After all, it is short-term behavior. Therefore, a beverage in the long term depends on the beverage itself and the brand's image in the minds of consumers. Therefore, beverage bottle packaging should not be changed frequently.

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