Baidu's first cross-border automotive industry: reached an in-vehicle search cooperation with BMW (VC316)

On August 8th, Baidu announced that it has signed a cooperation agreement with car manufacturer BMW to jointly develop in-depth cooperation on the research and development and operation of technical products for in-vehicle information system search services. Entered the automotive market for the first time.

According to reports, this time Baidu and BMW cooperated to try to expand the Internet service to the vehicle platform, in order to allow more car owners to enjoy the convenience brought by the Internet and search engines anytime and anywhere through the vehicle information system. Data show that the number of private cars in China will exceed 80 million in 2011, covering a population of 400 million. With the development of positioning and navigation and vehicle multimedia, the car will also become a new platform for network applications.

In the future, turn a knob on the car's cab to enjoy the real-time Internet search service on the car screen. Maps, navigation, mail, information, audio and video entertainment are all in one network ... Such a scene needs to be common in multiple fields Cooperation.

Zhang Dongchen, assistant to Baidu ’s president, said that in Baidu ’s view, search is not limited to PCs or mobile phones. “We hope that no matter which terminal you use, people can easily find the information they want through Baidu ’s“ box ”. "

It is reported that Baidu has also received similar cooperation invitations from more other car manufacturers. It is currently under negotiation. It is estimated that it will not take long for more brands of cars to realize the "search" function.

The cooperation with BMW to log into the in-vehicle information system to achieve "car search" is another important strategic move after Baidu "frame computing" has crossed the traditional Internet field and entered the emerging Internet terminal equipment market after "TV search". In recent years, Baidu has been committed to expanding search services to various emerging network terminals including computers, mobile phones, and televisions through continuous technological innovation.

Not long ago, Baidu just announced a strategic cooperation with Huashu Media to provide high-quality, convenient and accurate TV search services for tens of millions of home users in more than 100 cities across the country. As early as 2008, Baidu has begun to explore the joint launch of Internet TVs with Internet service functions such as search and community with TV manufacturers, and has successively reached cooperation with many TV manufacturers such as Haier and Samsung.

According to industry analysts, from the perspective of the Baidu box computing technology concept, in the future, we will not only be able to search the Internet through computers, mobile phones, TVs, and cars, including refrigerators, washing machines, bus stop signs Various items can also become terminals for people to search online.

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