Discussion on the Spot Color Printing Technology of Tobacco Package

2) Spot color blue

MILD SEVEN's success has also had an impact on other kinds of commodities. The trend towards the pursuit of lighter cigarettes has been further expanded. M JLD SEVEN Lights was launched in 1985 (Figure 2, right, see page 18). Lights is designed to be linked with a series of advertisements using blue sky and white themes. The color palette introduces blue color (blue o Since then, the MILD SEVEN series must use blue, in order to represent the blue skies while being hobby. The product has a correspondingly elegant blue color and studies all color samples, and it is argued that a nation’s preference for color is influenced by the country’s climate and local customs from a large perspective. People are one of the few people in the world who loves blue, comparing the color palettes of Japan’s four seasons with the hue of other countries’ color samples, the color of Japanese color samples will leave a slight impression on people. In order to make the ideal blue of MILDSEVEN, it is necessary to repeatedly mix colors.

The blue cigarette packaging on the market is now flooded. As lighter cigarettes are further admired, targeting the top brand MILDSEVEN series, foreign competitors constantly introduce new products in this area without introducing new products. In this regard, what is the difference between 100% green and blue packaging if it is a mixture of colors? Does the result not give people the impression of reduced color and poor color?

Yang Zhigang Printing World-2005 issue 2