2. Practicality (eye-catching, personality)
Advertising fonts should emphasize real use, so they should be clear-headed, personal, and have the value of recalling consumers. The use of unique character fonts is a necessary measure that distinguishes them from other companies. It is also an important part of the corporate organization's image. Some well-known domestic companies attach great importance to font design that can reflect and represent the characteristics of the company. They do not ignore the uniqueness of the font that can have a subtle effect on consumers, because it can strengthen the recognition of the company's image.
Even if the same type of text is used, different styles will be formed due to different processing methods. Individual, unique fonts can apply for registration and are protected by law, which prevents others from imitating. Because the font with personality is closely linked with the content of the product, the nature of the company, and the characteristics of the company, it is convenient for consumers to read and is conducive to memory. Strong character fonts generally have strong visual impact.
Although the unique character font has the above advantages, it will make people feel bad about handling too much. Therefore, the change of font should also have a certain limit. The same is a C word. Which one is best to recognize? If we can stand in the position of consumers and think about them, we will definitely make the right choice.
3. Standard (use correct language)
In terms of the use of advertising texts, it is necessary to strictly adopt the simplified characters prescribed by the state. This is a requirement for civilized design. This will not only promote the reform of the Chinese character, but also ensure the convenience of reading. At the same time, it is also very important for the accurate transmission of information. It reflects from one side the serious, responsible and meticulous work attitude of the prepress designer. It also safeguards the standardization of the motherland's writing. For example, such “misinformation (lapel collar)†“eye wells (glasses)†and “anti-combination (lunch boxes)†and so on are not only difficult to identify but also have a negative impact on social education.
When omitting sentences and names, attention should be paid to reasonableness and care should be taken to the public, but it must be avoided to cause doubts and misunderstandings. For example, the word "artificial leather" is already an omission. However, some people still want to omit it and turn it into "personal leather." When you see words such as "people's leather shoes" and "people's leather schoolbags" in advertisements, people will be shocked. (Isn't human leather just a human skin? How can we use human skin to make schoolbags?) Regardless of the effect of the ad text, it can only make people look innocent and ridiculous.
The use of foreign languages ​​requires a certain amount of knowledge. If even the most basic common sense lacks understanding, it will be difficult to apply. For example, some signs can not be ignored. The word “people†itself is a plural number, so no S should be added to the back. Only when “people’s†is indicated, S is added. However, it is correct to add a comma “PEOPLE`S†to the front of S. PEOPLES is an error. Writing.
4. Adaptability (in accordance with the printing process requirements)
Printing is actually the process of restoring color, no matter how rich the color is, the four colors of CMYK are overprinted. Then when designing the text, we have to consider the printing process. For example, when the color of the text is not CMYK spot color, it needs to be printed by CMYK. When the printing process is slightly inaccurate, the text will appear ghostly. Obscure. In the design of the text color, try to use CMYK spot color, if you must use other colors, then select the font of the font thicker, the word size as large as possible.
5. Consistency (comply with content features)
When using fonts and design fonts, it is necessary to work closely with the characteristics of advertising content. Pre-press designers should have an overall idea. Different fonts can bring people different feelings and impressions. This is because various things in life have various symbolic meanings.
Food is the entrance to the food, and almost all foods must have softness, roundness, no spikes, easy to bite, and so on. For example, chestnuts and pineapples can only be eaten by peeling the skin. The fishbone is caught in the fish, so people take extra care when eating. Based on these characteristics, the main headline words in the food advertisements are mostly rounded and full of feelings.
Strong and bold characters or variants can make people think of heavy industrial products; when we use lively, relaxed beauty, smooth, slender flowers, it will remind us of the ingeniousness of light industrial products, advanced crafts, etc. , variety, high quality, luxury and other characteristics. Advertising fonts for children's products should be made to look like a group of newly hatched chickens.
Fonts not only reflect the characteristics of advertising content, but also reflect the amount of sense and texture of different things. Good or bad font design directly affects the product quality. The advertising fonts of high-end products must give people a sense of luxury. If you use simple black letters, this will only reduce the value of the goods and damage the image of the goods.
The application of fonts must not be blinded or used blindly. The specific font is an integral part of the corporate image. When the ads you design need to be updated, do not change the fonts at will, at least for a considerable period of time. For example, "Coca-Cola" advertising, when it selected a font, basically fixed down. No matter what kind of advertising you do, you don't change the established fonts. You must not use variants today, and use bold fonts tomorrow. This kind of capricious behavior is harmful, and it is not conducive to deepening consumer awareness of your advertisements.
Second, the arrangement method
In the ad text, the title of the headline should focus on the force field. It plays a decisive role in the division of space. The processing of advertising texts should consider the issue of order at the same time as the illustrations, and pay attention to organically connecting them so that they can be integrated.
Order is a unified factor in change. How to make the screen more orderly? The most effective way is to determine the skeletal lines in the picture.
Bone lattice: Its role is to control the arrangement of the image so that people can see the position and boundary of the image. The so-called bone lattice is in the form of the stave in music and the square in the manuscript. Just as the human skeleton controls the muscle arrangement, the trunk is the skeleton of a tree.
The skeletal line in the picture can be determined by the designer on its own or the shape of the skeletal frame can be changed as desired. For example, to change the proportion of bone cells; bone line is generally composed of vertical and horizontal lines, you can also change their direction, or make it into a curved shape. The skeletal line can have cell line quality, double line quality changes, and can also have mixed line quality changes.
The frame space is divided by the skeletal line and many small spaces are formed. These small spaces can be further subdivided with each other and can also be merged into a large unit. In addition, one of the lines in the skeletal line can be shifted in stripes. The skeleton can control the position of the basic shape, but it cannot be regulated. In the same skeleton, some images can surpass the skeletal lines, such as huge photographs or figures. They may occupy a lot of area, but they are still limited by bones. And in one unit of the skeleton, many small images can be arranged.
In general, there are two types of skeletal lines: visible skeletal lines and invisible ossicular lines. The so-called visible skeletal line is visible and always remains in the picture; the invisible skeletal line is designed to limit the boundary only. After the design is removed, it can only make people feel the internal control power.
The rational use of bone lines will give us a good sense of order. Modern advertising design attaches great importance to the role of the skeletal line, breaking the traditional text arrangement habits, changing from a monotonous box shape to many forms. However, the basic routine of typesetting cannot be ignored. For example: keep a line of text and words as complete as possible; punctuation marks should be placed at the end of the sentence, but not at the top of the line. Therefore, every row of words needs careful calculation. In addition, other issues related to repatriation should also maintain the original provisions.
In short, no matter how we change the arrangement method, it is the minimum requirement for the audience to read it without difficulty and convenience. Do not change the arrangement, but added unnecessary trouble to people, such as reading the last sentence is not the next sentence, so that it violates our design intent.
Advertising fonts should emphasize real use, so they should be clear-headed, personal, and have the value of recalling consumers. The use of unique character fonts is a necessary measure that distinguishes them from other companies. It is also an important part of the corporate organization's image. Some well-known domestic companies attach great importance to font design that can reflect and represent the characteristics of the company. They do not ignore the uniqueness of the font that can have a subtle effect on consumers, because it can strengthen the recognition of the company's image.
Even if the same type of text is used, different styles will be formed due to different processing methods. Individual, unique fonts can apply for registration and are protected by law, which prevents others from imitating. Because the font with personality is closely linked with the content of the product, the nature of the company, and the characteristics of the company, it is convenient for consumers to read and is conducive to memory. Strong character fonts generally have strong visual impact.
Although the unique character font has the above advantages, it will make people feel bad about handling too much. Therefore, the change of font should also have a certain limit. The same is a C word. Which one is best to recognize? If we can stand in the position of consumers and think about them, we will definitely make the right choice.
3. Standard (use correct language)
In terms of the use of advertising texts, it is necessary to strictly adopt the simplified characters prescribed by the state. This is a requirement for civilized design. This will not only promote the reform of the Chinese character, but also ensure the convenience of reading. At the same time, it is also very important for the accurate transmission of information. It reflects from one side the serious, responsible and meticulous work attitude of the prepress designer. It also safeguards the standardization of the motherland's writing. For example, such “misinformation (lapel collar)†“eye wells (glasses)†and “anti-combination (lunch boxes)†and so on are not only difficult to identify but also have a negative impact on social education.
When omitting sentences and names, attention should be paid to reasonableness and care should be taken to the public, but it must be avoided to cause doubts and misunderstandings. For example, the word "artificial leather" is already an omission. However, some people still want to omit it and turn it into "personal leather." When you see words such as "people's leather shoes" and "people's leather schoolbags" in advertisements, people will be shocked. (Isn't human leather just a human skin? How can we use human skin to make schoolbags?) Regardless of the effect of the ad text, it can only make people look innocent and ridiculous.
The use of foreign languages ​​requires a certain amount of knowledge. If even the most basic common sense lacks understanding, it will be difficult to apply. For example, some signs can not be ignored. The word “people†itself is a plural number, so no S should be added to the back. Only when “people’s†is indicated, S is added. However, it is correct to add a comma “PEOPLE`S†to the front of S. PEOPLES is an error. Writing.
4. Adaptability (in accordance with the printing process requirements)
Printing is actually the process of restoring color, no matter how rich the color is, the four colors of CMYK are overprinted. Then when designing the text, we have to consider the printing process. For example, when the color of the text is not CMYK spot color, it needs to be printed by CMYK. When the printing process is slightly inaccurate, the text will appear ghostly. Obscure. In the design of the text color, try to use CMYK spot color, if you must use other colors, then select the font of the font thicker, the word size as large as possible.
5. Consistency (comply with content features)
When using fonts and design fonts, it is necessary to work closely with the characteristics of advertising content. Pre-press designers should have an overall idea. Different fonts can bring people different feelings and impressions. This is because various things in life have various symbolic meanings.
Food is the entrance to the food, and almost all foods must have softness, roundness, no spikes, easy to bite, and so on. For example, chestnuts and pineapples can only be eaten by peeling the skin. The fishbone is caught in the fish, so people take extra care when eating. Based on these characteristics, the main headline words in the food advertisements are mostly rounded and full of feelings.
Strong and bold characters or variants can make people think of heavy industrial products; when we use lively, relaxed beauty, smooth, slender flowers, it will remind us of the ingeniousness of light industrial products, advanced crafts, etc. , variety, high quality, luxury and other characteristics. Advertising fonts for children's products should be made to look like a group of newly hatched chickens.
Fonts not only reflect the characteristics of advertising content, but also reflect the amount of sense and texture of different things. Good or bad font design directly affects the product quality. The advertising fonts of high-end products must give people a sense of luxury. If you use simple black letters, this will only reduce the value of the goods and damage the image of the goods.
The application of fonts must not be blinded or used blindly. The specific font is an integral part of the corporate image. When the ads you design need to be updated, do not change the fonts at will, at least for a considerable period of time. For example, "Coca-Cola" advertising, when it selected a font, basically fixed down. No matter what kind of advertising you do, you don't change the established fonts. You must not use variants today, and use bold fonts tomorrow. This kind of capricious behavior is harmful, and it is not conducive to deepening consumer awareness of your advertisements.
Second, the arrangement method
In the ad text, the title of the headline should focus on the force field. It plays a decisive role in the division of space. The processing of advertising texts should consider the issue of order at the same time as the illustrations, and pay attention to organically connecting them so that they can be integrated.
Order is a unified factor in change. How to make the screen more orderly? The most effective way is to determine the skeletal lines in the picture.
Bone lattice: Its role is to control the arrangement of the image so that people can see the position and boundary of the image. The so-called bone lattice is in the form of the stave in music and the square in the manuscript. Just as the human skeleton controls the muscle arrangement, the trunk is the skeleton of a tree.
The skeletal line in the picture can be determined by the designer on its own or the shape of the skeletal frame can be changed as desired. For example, to change the proportion of bone cells; bone line is generally composed of vertical and horizontal lines, you can also change their direction, or make it into a curved shape. The skeletal line can have cell line quality, double line quality changes, and can also have mixed line quality changes.
The frame space is divided by the skeletal line and many small spaces are formed. These small spaces can be further subdivided with each other and can also be merged into a large unit. In addition, one of the lines in the skeletal line can be shifted in stripes. The skeleton can control the position of the basic shape, but it cannot be regulated. In the same skeleton, some images can surpass the skeletal lines, such as huge photographs or figures. They may occupy a lot of area, but they are still limited by bones. And in one unit of the skeleton, many small images can be arranged.
In general, there are two types of skeletal lines: visible skeletal lines and invisible ossicular lines. The so-called visible skeletal line is visible and always remains in the picture; the invisible skeletal line is designed to limit the boundary only. After the design is removed, it can only make people feel the internal control power.
The rational use of bone lines will give us a good sense of order. Modern advertising design attaches great importance to the role of the skeletal line, breaking the traditional text arrangement habits, changing from a monotonous box shape to many forms. However, the basic routine of typesetting cannot be ignored. For example: keep a line of text and words as complete as possible; punctuation marks should be placed at the end of the sentence, but not at the top of the line. Therefore, every row of words needs careful calculation. In addition, other issues related to repatriation should also maintain the original provisions.
In short, no matter how we change the arrangement method, it is the minimum requirement for the audience to read it without difficulty and convenience. Do not change the arrangement, but added unnecessary trouble to people, such as reading the last sentence is not the next sentence, so that it violates our design intent.
Leisure chairs are a type of furniture used for rest, relaxation, and enjoyment, typically with comfortable seat and backrest designs to provide optimal comfort and support. There are a wide variety of leisure chairs that can be classified based on different functions, materials, styles, and uses. The following will introduce several common categories of leisure chairs.
1. Classification by function:
-Lying chair: Lying chair is a leisure chair that can adjust its angle to meet different needs, and can be used for lying, reading, resting, or sunbathing.
-Lazy chair: Lazy chair is a large and comfortable leisure chair, usually with a wide seat and backrest, which allows people to sit or lie comfortably.
-Leisure sofa: A leisure sofa is a leisure chair with multiple seats that can be used by multiple people at the same time and is usually used for family entertainment or leisure activities.
2. Classification by style:
-Modern style chairs: Modern style chairs usually adopt simple lines and modern design, with fashionable and minimalist characteristics, suitable for modern home decoration.
-Classical style chairs: Classical style chairs usually adopt retro designs and exquisite carvings, with elegant and luxurious characteristics, suitable for classical style home decoration.
-Nordic style chairs: Nordic style chairs usually adopt a simple and natural design, emphasizing practicality and comfort, suitable for Nordic style home decoration.
3. Classification by purpose:
-Indoor leisure chairs: Indoor leisure chairs are suitable for indoor environments such as homes and offices, and can be used for activities such as rest, reading, and watching TV.
-Outdoor leisure chairs: Outdoor leisure chairs are suitable for outdoor environments such as gardens, balconies, terraces, etc., and can be used for outdoor leisure, sun exposure, and other activities.
In short, leisure chairs are multifunctional and diverse furniture that can be chosen according to different needs and preferences. Whether relaxing at home or enjoying the sunshine outdoors, you can find suitable leisure chairs for yourself.
Fabric chair,Egg chair,Fashion chair
Foshan Shengshi Zhihui Technology Co., Ltd. , https://www.szhfurniture.com