What is the lack of self-confidence in the giant "real" retirement property? Read the full article >>

The most keen capital is keen to open up a new battleground for the pension industry. Among these, pension real estate has rapidly emerged as the “leader” of the pension industry. At present, more than 30% of branded housing enterprises have entered or announced their entry into the pension industry; China Insurance, Ping An Insurance, China Pacific Insurance, and other insurance giants, as well as Sinopec and China Hydro, and other central enterprises have also joined pension real estate. This is a big cake. Behind this is the increasingly prominent problem of population aging in our country. However, not every player can get gold. For example, Poly Real Estate, which has seven pension projects under construction, has shown insufficient confidence. Chairman Song Guangju once said: "We have seen business opportunities and wanted to use this as a pilot to see if we can grow big."

The uncertainty of the real estate developers' market prospects is due to the lack of holistic consideration of the entire pension industry, and it is easy to fall into the pure real estate project thinking of “building a house for retirement”. Xu Hongdao, president of the Zhejiang Gerontology Society, commented: “The technical level of old-age real estate is high and requires cross-industry integration capabilities.”

However, in Zhejiang, a “cross-industry integration” pension project is being released. The project is co-ordinated by two companies, one of which focuses on the rehabilitation medical and pension industry, while the other is a well-known real estate company, but its chairman seems to emphasize "humanistic idealism." The two companies are Yada International and Greentown Group. They jointly developed an old-age real estate project named Wuzhen International Health and Ecological Industrial Park in Wuzhen, a tourist resort in Zhejiang. Just this July, people will see Really what the retirement real estate should look like.

"Mysterious" Yada International

In June last year, Yada International’s move in Wuzhen attracted external attention. At the time, Yada International launched the Wuzhen International Health Eco-Industrial Park project in Tongxiang, Zhejiang, covering a total area of ​​approximately 1,500 acres with a total investment exceeding RMB 7.5 billion. Construct six major function areas, including medical parks, five-star resort hotels, featured commercial centers, international pension care centers, old-aged universities, and high-end self-help retirement residential areas. In addition to the scale of this pension program "China's largest," the National Social Security Fund for the first time entered the health and pension industry through the Wuzhen International Health and Eco-industrial Park. It also makes the outside world call it the "mysterious Yada International."

Actel International is actually a large-scale investment company that focuses on rehabilitation and pension industry. It is jointly funded by Harmony Fund, Sequoia Capital and Yunfeng Fund as major shareholders. The investor representative Ma Yun, Shi Yuzhu, Liu Yonghao, Guo Guangchang and others are examples of successful entrepreneurs. The development of the Wuzhen International Health and Ecological Industrial Park is a test of their business vision. It is precisely because of this that this project has the essence of other retirement properties. different.

“We have focused on introducing the rehabilitation medical industry rather than simple pension real estate,” said Li Jianguang, one of IDG Capital Partners, one of the international investors of the Amda, who is raising and managing the Harmony Fund. Li Jianguang said that it is a medical park in the park. The team of German medical experts is responsible for the operation of the hospital and is known for the rehabilitation of strokes and other conditions. In the project introduction, the medical park is described as follows: “The 80,000-square-meter medical park, with 350 beds, enjoys five-star treatment treatment throughout the entire process, and personally experiences a healthy lifestyle model tailored for you by German medical experts. ”

“The biggest difference from conventional real estate development is that we emphasize more support and services. This is the most challenging.” Zhou Jianping, chairman of Zhejiang Yada Real Estate, pointed directly at the roots of the giants' lack of self-confidence: A period of research on the development of the elderly at home and abroad, as well as the understanding of the actual needs of the elderly in China at this stage, will build a strong supporting function for medical care.

According to Zhou Jianping, if there is a demand for support and services, at this stage, no real estate company can independently manage an old-age real estate project, and it needs to integrate a large amount of external resources, and the resource integration ability of Asda is astonishing.

Wuzhen International Health Eco-Industrial Park is composed of six parts. In addition to medical parks, Yule Academy integrates the advantages of dozens of local community music schools in Greentown with the organization of the school, and develops various activities suitable for the physical and mental health of middle-aged and elderly people. Learning and pleasure; The International Care Center for Nursing will introduce high-end European healthcare brands to create models for Chinese medical care and pension; Jiangnan Water Town's characteristic integrated recreational experience-type commercial district in Guzhen Town and the star resort in line with Jiangnan's cultural heritage and Wuzhen International Tourism Area positioning. Hotels, so that the park has a health function while also has leisure and vacation features; there is a self-help retirement residential area - Greentown Wuzhen Yayuan, in other pension projects, this may be the core, but in the Wuzhen International Health and Ecological Leisure Park, more The other five parts are valued.

The project first built the medical park and the Yule Academy. This supporting prioritized practice demonstrated the determination of Yada to really make a good contribution to the pension industry. “When it became a successful model for commercial projects and local transformation and upgrading, then I believe it is equally popular in other places,” said Li Jianguang.

Greentown "makes dreams bigger"

The history of Greentown’s exploration of retirement real estate has been for seven or eight years. Whether it is out of "humanistic idealism" or because of the consideration of the needs of the elderly by Greentown Group Chairman Song Weiping, if only the original intention is laid down, only these seventy-eight years will be considered. The harvest, Song Weiping only said one sentence: "We never think that the pension industry is to build a house, do real estate can solve the problem." Greentown has also made a model that affects the whole country in the past years of nutrition and old real estate: more than 20 colleges and universities.

This is the “school-style pension” chosen by Greentown. This idea comes from Song Weiping’s own vision for future retirement needs. He believes that through learning, many elderly people who have not received formal education will have the opportunity to learn cultural knowledge, so that the cultural knowledge of the elderly who have received formal education will be improved, and the elderly will be able to acquire new skills and make them healthy. Older people with a desire to re-employ have the ability and conditions to re-employ.

But whether it is Song Weiping or Greentown Group's general manager Ge Tingting, it is always felt that the College of Music is somewhat "broked" and trapped in its scale and commercial capabilities. Previously relying solely on meager tuition fees was not enough to support the sustainable operation of the College. On average, each school school booked a loss of 200,000 yuan per year, and the college has been exploring ways of operating.

Now that the opportunity to expand the college has been come, the Yile Academy has become an important part of the Wuzhen International Health Eco-Industrial Park. This is an old university with a scale of 35,000 square meters - Greentown Wuzhen Yile College. “We just want to create such a “boom, music, learning,” park, not only comfortable home environment, but also well-planned organizations to help the elderly enrich their lives.” Ge Tingting said: “This is a real sense Retirement property."

The entire Greentown city is excited about this pension project. Apart from being able to practice “humanistic idealism,” building China’s first “real” retirement real estate is also proud. Greentown will also assume more responsibilities in the Wuzhen International Health and Ecological Industrial Park. First of all, the Greentown property service has nearly 20,000 people. It has a good foundation in terms of service system and service capabilities, which is powerful for building a complex old-age care system. Support; In addition, Greentown, as a local branded housing company in Zhejiang Province, has rich experience in understanding the quality of construction and projects, and Greentown understands Jiangsu and Zhejiang better.

When “concept” and “hype” are prevalent in the pension-based real estate circle, the outside world will pay more attention to when the cover of Wuzhen International Health Eco-Industrial Park is unveiled, so that “real” old-age real estate can be seen. Now Greentown is bringing Greentown Wuzhen Yayuan and Yule Academy to the market, not only waiting for the discerning customers, but may also become an example of China's pension real estate, but I don't know that the giants who entered the retirement real estate are aware of this project. Is it self-confidence or self-confidence?