Twenty years ago, the “imported product†of wallpaper came to China across the sea. After 20 years, the usage rate of wallpaper in domestic interior decoration was still only 3%-5%.
Twenty years ago, the “imported product†of wallpaper came to China across the sea. After 20 years, the usage rate of wallpaper in domestic interior decoration was still only 3%-5%. However, in the last two or three years, the wallpaper industry has begun to emerge again, competing with the traditional coatings industry for the market cake -
How big is the market for the wallpaper industry?
The use of wallpaper in the interior decoration of developed countries exceeds 90%, but in China it is less than 10%. However, it is obviously too optimistic to use the difference between the two. Because after 20 years of development, paint has always occupied the first "throne" in the coating materials market, and many shortcomings of the wallpaper itself are hard to blame.
The wallpaper industry is looking forward to a person, an innovative product, an opportunity...
Innovative products drive industrial upgrading
The development of wallpaper in China can be described as twists and turns.
The first generation of wallpaper appeared 30 years ago. At that time, the pattern was introduced and it was foamed. If it was affixed to the wall, there would be no way to wipe it off. There is no good construction specification and it is not environmentally friendly.
Twenty years ago, when European and American wallpapers first entered China, they quickly won the favor of middle and high-end consumers. Unfortunately, the good times are not long. After several price wars, the inferiority such as fading, easy to dirty, deformed, difficult to clean, difficult to renovate, and short in life have appeared, and the status of wallpaper has plummeted.
Before 2000, only 15 companies in the national wallpaper industry continued to push for wallpaper.
Until 2009, Earth Guardian Environmental Protection New Materials Co., Ltd. was born with the technology of “stone paperâ€. A person named Song Xu brought this innovative product to the venue of the "two sessions." Because of its environmentally-friendly characteristics such as degradable and non-polluting, “Stone Paper†has quickly become the new favorite of many local governments. The projects are spread across the country and the scale is tens of billions.
The Earth Guardian Environmental Wallpaper solves three major problems that are plagued by serious pollution, toxic substances exceeding the standard and high price: using stone as raw material, reducing the felling of a large number of trees, the additives used are extracted from plants, and the toxic substances such as benzene and formaldehyde in the wallpaper are solved. The problem of easy to exceed the standard; zero emission in the whole production process, without any pollution, it also solves the problem of serious pollution of traditional papermaking enterprises. Secondly, it solves the problem of poor moisture resistance and poor air permeability of traditional pure paper wall paper. Third, ordinary households can also afford it, even cheaper than brush paint.
15 yuan / square meter! The Earth Guardian has unprecedentedly reduced the price of wallpaper to 1/3 of the average market price, and also provides one-stop service from wallpaper to special glue and special base film. The price range is from 15 yuan to 75 yuan, and the color is up to 2500. Kind, to meet the high-level and low-end multi-level needs, and finally let the wallpaper industry shine a new life.
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