Unique "Beauty" - Exploring Beauty in Smoke Label Design

The birth of "beauty" is a product of human social activities. The common smoke sign in our daily life also has aesthetic significance that can not be ignored. As a “spokesperson” of tobacco, the tobacco label symbolizes the brand image and reputation of tobacco, and is an intangible asset of manufacturers. How to establish a good image among smokers so that smokers can never forget the smoke sign? The answer is to design novel and unique cigarette labels. The combination of the label's label name, the design of the main picture and the background color enables the smoke tag to bring beautiful enjoyment to people.

To explore the "beauty" of something, we must first determine the essence of beauty. The question of "the essence of beauty" that is considered to be the aesthetic "Goethebach conjecture" is to understand the premise of what is "beauty." There are two kinds of meanings of beauty. The first layer refers to specific aesthetic objects and aesthetic objects, or “beauty things.” The second layer refers to the characteristics of many specific aesthetic objects, mainly in form and image. Outstanding aesthetic attributes. The essence of beauty is a universal value. It arises from the value activity between the subject and the object. It is the actual state or movement state of the value relationship.

After understanding the basic meaning and essence of beauty, we can grasp the beauty in design. The basic judging criteria for human beings for beauty is based on the experience of beauty. Design is also a kind of human activity. There are two processes in the design of the body of the United States: one is the process of the designer conceiving the creation; the other is the process of the interaction between the finished product and the aesthetic subject. The former is the rule of using beauty, which requires the designer (the first aesthetic subject) to have a sense of beauty first, because if even the designer himself does not feel beautiful, how can it make others feel beauty? The latter is a basic conformity to the human needs of the United States itself. The process of how to make their own works can bring beauty to others. This is the most basic requirement for designers to control their ability to comprehend beauty.

As long as it meets the purpose of practicability, the use of a certain technical means or artistic means to creatively create the psychological course of an article is a design that is widely used in today's fields of application. It is true that the smoke labels that have been in development for nearly a hundred years are also within the scope of the design, and they are a design that is closely related to the craft. How should our smoke sign designer explore the aesthetic significance of smoke sign design?

To trace back the material background of smoke sign production, we must first talk about the generation of tobacco. Tobacco can be said to be a product of leisure or pleasure and stimulation after the development of human material civilization to a certain extent. Since the advent of "Neil" brand cigarettes in 1890, cigarette labels have begun to be used as tobacco "spokers" and play an important role in the market operation.

For the exploration of cigarette label design aesthetics, first of all, we should make clear the analysis of the psychology, physiology and sociality of the subjective factors in the aesthetic activities. The aesthetic activity itself is a kind of human activity, and the subjective influence of people in the design of cigarette labels should be analyzed.

Since the designer is a person, each person has different understanding and perception of the design, different cultural levels, a variety of expression techniques, and the influence of the environment on the designer’s emotional and psychological state. What’s more important is that The designer's understanding of the "beauty law of creation" and the different levels of perception and understanding have led to designers presenting different design styles and expressing different design concepts. Pessimistic designers may make impractical designs for more festive cigarettes; on the contrary, optimistic designers will not make good designs for some commemorative cigarettes. Although it is the two extremes, it can also indicate that designers have significant differences in the subjective initiative of the design.

Of course, the judges of the United States are also people – the decision-making layers of consumers or leaders of various industries, and their aesthetic interests are of crucial importance. Their aesthetic experience, aesthetic condition, aesthetic mood, and taste are also varied. Therefore, when designing, we must design according to the laws and standards of beauty, and we must also consider the appraisers' general aesthetic ability. The judge's aesthetic ability is not only related to its own cultural level, but also related to many social factors. Even if we don't appreciate the utilitarian purpose, it will inevitably make the judges' mentality consistent. Contingent psychological activity and emotional fluctuations will affect the production of beauty, and it will also weaken the performance of the objective factors of cigarette smoking in the United States.

The smoke sign is an aesthetic object, and it is the product of human subjective consciousness's initiative to create the world. The United States has its own objectivity. The aesthetic object itself contains natural or artificially created objective and beautiful attributes that are concrete and concrete. For smoke tags, the name, main picture, background color, explanatory text, and prescribed text of the smoke tag are all essential elements. When the designer designs, these basic factors must be taken into consideration and the rules of beauty should be applied to these carriers. go with.

When people are aesthetic subjects, there are some requirements for the aesthetic objects of cigarette labels. The label of tobacco labels must not only be fresh and unique, but also have brand awareness. Because the label's nominal name is indispensable for the smoke label, if the label itself lacks a beautiful embodiment, the design itself does not take into account the beauty creation rules, it does not beautify it, then as an aesthetic object, Of course, it is impossible to give people the enjoyment of beauty, nor can the aesthetic subject be spiritually pleasing. The design of the label should not only be based on the environment and style of the tobacco label's sales area, but also give the label a deep cultural connotation and necessary national characteristics. In short, when the smoke mark is an aesthetic object, the first thing is to study the beauty of the title and object.

After analyzing the labeling of some cigarettes, we can see that the category of beauty contained in the label's name is simple, concise, abstract, and plain. For example, in the “3rd Five-Year” and “Camel” titles, the aesthetic subject experiences a peaceful, cordial but high-grade feeling, which is the place where our domestic cigarette labels should learn. Although the domestic cigarette label has its own characteristics, it is difficult for people to taste the kind of sloppy, distant, plain and penetrating sensation from the label name, which makes it difficult to make people in the world's tobacco labeling. Feel international. Our designers should use the rules of the United States from the perspective of beauty to carry out the design of the smoke label.

We can also analyze some aesthetic knowledge in the design of the smoke sign master diagram. How to fully embody the category of aesthetics in the design of the main picture is the most important aspect of the design of the smoke tag. It can be analyzed from some of the main signs of famous cigarettes, such as "camel" cigarettes. The main figure is a camel and a pyramid as the main elements. The main colors are the elegant and ancient elegance of ancient Egypt. The camel's leisurely and leisurely appearance can make the smoker's state of mind calm and quiet. The pyramids in the distance look ambiguous and mysterious. It seems to be a maze standing in the human mind, waiting for people to explore. Such compositional forms and simple expression techniques make the “camel” look full of smoke and elegant cultural taste, allowing the aesthetic subject to be spiritually detached from the aesthetic activities and achieve excitement and happiness. The main picture of the aesthetic object will be deep in the hearts of smokers, so that smokers will never forget it.

The selection of the background of smoke labels is also indispensable. Color is particularly evident in the physical form of the first impression, can look