Thoughts on Chinese Packaging Design Art Education in the 21st Century
The 21st century is the era of knowledge economy. It is not only the competition of science and technology, but also the competition of art design. Because the design art is the soul of modern industrial civilization, the unity of modern science and technology, and the high degree of unity of science and technology, economy and culture. To a great extent, it has changed the world's industrial structure and human lifestyle. The packaging design art of the 20th century has made an irreplaceable contribution to the transformation of human civilization. All kinds of innovative packaging products have entered every household, satisfying and enhancing people's material and spiritual requirements.
I. Reflections on the status quo of packaging design art education In order to meet the needs of talents for packaging design in the 21st century, countries around the world are currently undergoing reforms and explorations of varying degrees: the merger of disciplines has been reduced to enhance the reform of their cross-curricular system, and the reform of disciplines. It has become increasingly evident that a large number of required courses have been reduced and students’ electives in various disciplines and disciplines have been increased.
The training mode of packaging arts and design talents is constrained by social economy, politics and culture. There are different talents training modes in different eras. In the past traditional packaging design teaching, professional and professional coverage is too narrow, knowledge is aging, teaching methods are outdated, and unrealistic goals will directly affect the packaging design curriculum system, teaching content and methods, and teaching quality. This kind of training goal can be said to be mostly in the form, because many educators believe that this is only a written job that meets higher-level inspections, and it is a lack of awareness of the training objectives and philosophy and philosophy of running schools. A large number of facts have proven that the quality and level of teaching depends on the system and content of the course being studied, as well as the knowledge, quality and ability acquired from it. At present, there are a large number of design schools in China whose design education curriculum system is unknown, teaching management is weak, teachers are too arbitrarily arbitrarily, and people set up classes, blindly increase or decrease courses, teachers random arbitrarily, teaching documents incomplete phenomenon Still exist, the teaching staff lack of practical experience, a single knowledge, professionalism and lack of professional ethics and self-improvement, the efficiency of running a school is not high, the complementarity and mutual benefit of production, research, and research are to be combined and perfected. The overall quality of the students is not comprehensive, which has a great relationship with the low artistic quality of the art design students (foreign languages, mathematics and science). In the past, this “specialist type†talent training model played an active role in the primary stage of China’s socialist economy and in the context of urgent need of packaging design professionals in all walks of life. However, with the establishment of China’s socialist market economy and the rapid development of science and technology, the cultivation mode of packaging art design talents in the planned economy era has gradually exposed disadvantages. The students’ knowledge developed has been narrow and the cultural quality has obvious defects, adapting and creating. Poor ability. Examining the past education model is not a total negation. Instead, it is necessary to reform the education model of packaging design on the basis of updating educational concepts and ideas, and to step up the pace and intensity of the reform of packaging design art education, and to establish innovative packaging. A new model of design education.
Second, China's 21st century thinking of packaging design education model The establishment of packaging design art talent training model must have a new design thinking, focusing on "innovation" word. In order for China to have a place in the international packaging design field in the 21st century and have strong competitive strengths, we must proceed from the national conditions, optimize the school-running model, overcome the tendency of blindly copying the school-running model, and cultivate a large number of packaging designs with innovative consciousness and creative invention capabilities. Talent. Higher education institutions are the bases for training high-quality packaging talents, as well as an important base for knowledge innovation and an important part of the country's creation system.
1. The reform of design art education is the ideological and institutional reform. China's reform and opening up over the past 20 years has achieved remarkable achievements. With the guidance of Comrade Deng Xiaoping's theory of building socialism with Chinese characteristics, we have carried out in-depth reforms in design art education and promoted it in an all-round way. Quality education, training high-quality creative design talents, this is the mission that history has given us. Higher education has gradually changed from the old system directly under the government formed under the planned economy system to the new national macro-planning, college-oriented society, and self-sponsored institutions. The reform of design art education is first of all a renewal of ideas and a change of educational ideas. System reform is the key to education reform. Teaching reform is the core of education. The main body of education reform is teachers and students. The fundamental purpose is to improve the quality of education and the efficiency of running a school. To deepen education reform, the model for fostering innovative design talents in colleges and universities is the core issue that design educators should consider. The so-called talent training model is the education method designed by the higher education institutions according to the talent training objectives and quality standards, the knowledge, ability and quality structure designed for the students and how to achieve it. This requires us to reform the training mode of packaging design education, reform the content and curriculum system of packaging design, and formulate a new teaching management system to meet the needs of the society and students' diversified choices.
2. To strengthen the training of packaging design talents in colleges and universities, and to provide services for economic and social development. To establish an education model for packaging art design and innovative talents, we must adhere to the dialectical unity of knowledge, ability and quality. Knowledge is the carrier of competence and quality, including science. Stylistic knowledge, professional foundation and professional knowledge and knowledge of neighboring disciplines. At present, the packaging design education in our colleges and universities does not pay enough attention to the knowledge of neighboring disciplines. It neglects education in moral education and the education of students' overall quality. We should vigorously strengthen the teaching work in this area. Competence is formed through the training and practical training of students on the basis of mastering a certain amount of professional knowledge and neighboring disciplines. Rich knowledge can promote the enhancement of abilities, and strong abilities can promote the acquisition of knowledge. The capabilities mainly include the ability to acquire knowledge, the ability to use knowledge, and the ability to innovate. Among them, the cultivation of innovation ability is currently a weak link in higher education. Quality refers to people's congenital physiology, influenced by the acquired environmental education, through their own understanding and social practice, to develop good personality quality, high quality can make knowledge and ability work better, promote knowledge and ability to further Extensions and enhancements. The purpose of packaging design art education is to cultivate the creators of the two civilizations, adopt various ways to effectively educate moral education, overcome formalism, must go deep into life, integrate with the general public, and only in this way can we design truly suffer from the general public. Favorite packaging products. Under the impact of the current market economy and "Wai Jinism", how to strengthen the education environment and do a good job of quality education are the top priorities of packaging design education. Only by insisting on the dialectical unity of knowledge, ability, and quality, focusing on quality education, and cultivating creative talents for packaging design talents, can we meet the needs of the 21st century for the overall quality of packaging design talents.
3. Broaden the knowledge of packaging design To establish a training model for innovative talents in packaging art design, it is necessary to deepen teaching reform and broaden the profession. In accordance with the needs of economic and social development in the 21st century, we further widened the scope of the packaging design profession, adjusted the emphasis on existing specialties, and enhanced the adaptability of the packaging design profession.
The purpose of packaging art and design education is not to create designers, but to liberate their self-expression and the visual concept of “novel creativity†to help students who are about to become designers find and understand themselves and pay more attention to the economic and public interests. Let them study the knowledge of art and technology, behavior, society and natural sciences, and consider the problems across the design scope of design objects, so that the cross-cutting and integration of various disciplines can be combined, and various positive factors can be accommodated. . Ultimately, these professional knowledge and methods are of great benefit to the practical problems and solutions that they face in the future.
4. Carefully formulate the teaching plan for packaging design, reform the teaching content and curriculum system, highlight the cultivation of innovative abilities and the development of student personality.
In accordance with broadening the foundation, diluting professional knowledge, strengthening quality education and training ideas for innovation ability, we should design teaching plans, change the practices that have long focused on professional needs and emphasis on imparting knowledge, and comprehensively consider adjusting students’ knowledge, abilities, and quality structure to change past teaching contents. The division of special courses, various courses overemphasized their respective systemic and complete conditions, strengthened the cross-cutting and integration of citing disciplines, and promoted the modernization of teaching content and teaching methods. With the advent of the 21st century, the concept of packaging design has been continuously expanded and has changed from quantitative to qualitative changes. In the past, the teaching of packaging design extended to the model of taking art teaching as the main body. It was no longer suitable for training cross-century talents. It was necessary to speed up the reform of the packaging design teaching system and content, and to establish a perfect system of design education with packaging specialty characteristics.
The reform of the packaging art design curriculum system and teaching content is the core of the reform of packaging design education, and it is the key to ensuring the quality of teaching and cultivating personnel that can adapt to change in the new century. The reform of the curriculum system requires in-depth investigation and study, and we must focus on quality and characteristics in order to engage in pilots. In packaging art design education, quality is life, and features are advantages. Design disciplines are highly technical, cultural, and creative. Designers are engaged in a kind of cultural activities. They are pushing the design to the future and taking the responsibility of changing the world in the future. Commodity "is rare and valuable", culture is known for its characteristics. Losing the characteristics will lose the value of existence. The education of packaging design art is no exception. At present, most of the design universities in China are based on the teaching system of famous universities both at home and abroad, lacking their own content and curriculum features. It can be argued that education with no characteristics is a failed education, an education without vitality and a lack of competitiveness, and plagiarism and imitation are by no means the nature of design. Education is also the same. To develop your own characteristics, we must proceed from the national conditions, make use of the advantages of the region, the school, and interdisciplinarity to formulate directions, set up professional scale, strengthen exchanges, and learn from each other's strengths. We must really look at the long-term development of the country and the school. Formulate guidelines for running schools, develop their own characteristics, and cultivate complex talents that are suitable for the country’s situation and that are specialized and multi-abilities that focus on economic development and public interests.
5. Reform of content and methods of packaging design art teaching and evaluation system of teaching
A. The reform of the teaching content of packaging design art mainly includes the following aspects:
1 The proportion and connection between the main courses of packaging design major and other professional knowledge courses. The basic course of design should be based on the idea of ​​design education with the emphasis on fine art courses and hand-painted instruction, and focus on the innovative packaging of products.
2 Proportional relationship between compulsory courses and elective courses in packaging design. Strengthen the main course of packaging characteristics, increase the time of similar elective courses, such as printing courses and graphic information courses, so that the students a special multi-purpose.
3 Deal with reality and future relationships. Education must be advanced, but it is also necessary to cultivate the ability to solve practical problems. This ability needs to start from the three aspects of brain education, hand education, and heart education to carry out packaging design creativity teaching.
4 to deal with the relationship between experience and the actual situation 5 packaging design professional classroom teaching and curriculum system in social practice.
6 The packaging design professional curriculum system must not only reflect scientificity, comprehensiveness and advancement, but also fully consider the operability and the relationship between design teaching and scientific research.
B. Actively implement heuristic and discussion-based teaching to stimulate students' ability to think and innovate independently. It is necessary to transform one-to-one teaching of knowledge by teachers, using scores as the sole criterion for measuring educational achievements, and overly rigid teaching systems.
6, to strengthen the macro-management of packaging design education, reform the current enrollment system At present, we must do a good job in the construction of packaging art and design key disciplines, support the transformation of design art disciplines, establish a macro-reasonable professional distribution, control the establishment of repeat professional.
At present, it is difficult for our country's art enrollment methods to test students' overall quality and creative ability. There are many candidates who do not apply to the design profession to apply for the exam. Instead, they transfer to the design art because of poor learning in the cultural class. Therefore, many students have good artistic foundation but poor cultural quality, and they have problems in understanding and innovation. Insufficient stamina. The students' cultural courses in the engineering major have good grades, but they lack the spirit of innovation and high artistic accomplishment. The problems in design art education are to a certain extent related to the enrollment system. A comprehensive set of enrollment examination methods is established from skills selection to comprehensive assessment, professional adaptability and creativity, and ability to analyze and solve problems. , is to cultivate innovative packaging design art
The 21st century is the era of knowledge economy. It is not only the competition of science and technology, but also the competition of art design. Because the design art is the soul of modern industrial civilization, the unity of modern science and technology, and the high degree of unity of science and technology, economy and culture. To a great extent, it has changed the world's industrial structure and human lifestyle. The packaging design art of the 20th century has made an irreplaceable contribution to the transformation of human civilization. All kinds of innovative packaging products have entered every household, satisfying and enhancing people's material and spiritual requirements.
I. Reflections on the status quo of packaging design art education In order to meet the needs of talents for packaging design in the 21st century, countries around the world are currently undergoing reforms and explorations of varying degrees: the merger of disciplines has been reduced to enhance the reform of their cross-curricular system, and the reform of disciplines. It has become increasingly evident that a large number of required courses have been reduced and students’ electives in various disciplines and disciplines have been increased.
The training mode of packaging arts and design talents is constrained by social economy, politics and culture. There are different talents training modes in different eras. In the past traditional packaging design teaching, professional and professional coverage is too narrow, knowledge is aging, teaching methods are outdated, and unrealistic goals will directly affect the packaging design curriculum system, teaching content and methods, and teaching quality. This kind of training goal can be said to be mostly in the form, because many educators believe that this is only a written job that meets higher-level inspections, and it is a lack of awareness of the training objectives and philosophy and philosophy of running schools. A large number of facts have proven that the quality and level of teaching depends on the system and content of the course being studied, as well as the knowledge, quality and ability acquired from it. At present, there are a large number of design schools in China whose design education curriculum system is unknown, teaching management is weak, teachers are too arbitrarily arbitrarily, and people set up classes, blindly increase or decrease courses, teachers random arbitrarily, teaching documents incomplete phenomenon Still exist, the teaching staff lack of practical experience, a single knowledge, professionalism and lack of professional ethics and self-improvement, the efficiency of running a school is not high, the complementarity and mutual benefit of production, research, and research are to be combined and perfected. The overall quality of the students is not comprehensive, which has a great relationship with the low artistic quality of the art design students (foreign languages, mathematics and science). In the past, this “specialist type†talent training model played an active role in the primary stage of China’s socialist economy and in the context of urgent need of packaging design professionals in all walks of life. However, with the establishment of China’s socialist market economy and the rapid development of science and technology, the cultivation mode of packaging art design talents in the planned economy era has gradually exposed disadvantages. The students’ knowledge developed has been narrow and the cultural quality has obvious defects, adapting and creating. Poor ability. Examining the past education model is not a total negation. Instead, it is necessary to reform the education model of packaging design on the basis of updating educational concepts and ideas, and to step up the pace and intensity of the reform of packaging design art education, and to establish innovative packaging. A new model of design education.
Second, China's 21st century thinking of packaging design education model The establishment of packaging design art talent training model must have a new design thinking, focusing on "innovation" word. In order for China to have a place in the international packaging design field in the 21st century and have strong competitive strengths, we must proceed from the national conditions, optimize the school-running model, overcome the tendency of blindly copying the school-running model, and cultivate a large number of packaging designs with innovative consciousness and creative invention capabilities. Talent. Higher education institutions are the bases for training high-quality packaging talents, as well as an important base for knowledge innovation and an important part of the country's creation system.
1. The reform of design art education is the ideological and institutional reform. China's reform and opening up over the past 20 years has achieved remarkable achievements. With the guidance of Comrade Deng Xiaoping's theory of building socialism with Chinese characteristics, we have carried out in-depth reforms in design art education and promoted it in an all-round way. Quality education, training high-quality creative design talents, this is the mission that history has given us. Higher education has gradually changed from the old system directly under the government formed under the planned economy system to the new national macro-planning, college-oriented society, and self-sponsored institutions. The reform of design art education is first of all a renewal of ideas and a change of educational ideas. System reform is the key to education reform. Teaching reform is the core of education. The main body of education reform is teachers and students. The fundamental purpose is to improve the quality of education and the efficiency of running a school. To deepen education reform, the model for fostering innovative design talents in colleges and universities is the core issue that design educators should consider. The so-called talent training model is the education method designed by the higher education institutions according to the talent training objectives and quality standards, the knowledge, ability and quality structure designed for the students and how to achieve it. This requires us to reform the training mode of packaging design education, reform the content and curriculum system of packaging design, and formulate a new teaching management system to meet the needs of the society and students' diversified choices.
2. To strengthen the training of packaging design talents in colleges and universities, and to provide services for economic and social development. To establish an education model for packaging art design and innovative talents, we must adhere to the dialectical unity of knowledge, ability and quality. Knowledge is the carrier of competence and quality, including science. Stylistic knowledge, professional foundation and professional knowledge and knowledge of neighboring disciplines. At present, the packaging design education in our colleges and universities does not pay enough attention to the knowledge of neighboring disciplines. It neglects education in moral education and the education of students' overall quality. We should vigorously strengthen the teaching work in this area. Competence is formed through the training and practical training of students on the basis of mastering a certain amount of professional knowledge and neighboring disciplines. Rich knowledge can promote the enhancement of abilities, and strong abilities can promote the acquisition of knowledge. The capabilities mainly include the ability to acquire knowledge, the ability to use knowledge, and the ability to innovate. Among them, the cultivation of innovation ability is currently a weak link in higher education. Quality refers to people's congenital physiology, influenced by the acquired environmental education, through their own understanding and social practice, to develop good personality quality, high quality can make knowledge and ability work better, promote knowledge and ability to further Extensions and enhancements. The purpose of packaging design art education is to cultivate the creators of the two civilizations, adopt various ways to effectively educate moral education, overcome formalism, must go deep into life, integrate with the general public, and only in this way can we design truly suffer from the general public. Favorite packaging products. Under the impact of the current market economy and "Wai Jinism", how to strengthen the education environment and do a good job of quality education are the top priorities of packaging design education. Only by insisting on the dialectical unity of knowledge, ability, and quality, focusing on quality education, and cultivating creative talents for packaging design talents, can we meet the needs of the 21st century for the overall quality of packaging design talents.
3. Broaden the knowledge of packaging design To establish a training model for innovative talents in packaging art design, it is necessary to deepen teaching reform and broaden the profession. In accordance with the needs of economic and social development in the 21st century, we further widened the scope of the packaging design profession, adjusted the emphasis on existing specialties, and enhanced the adaptability of the packaging design profession.
The purpose of packaging art and design education is not to create designers, but to liberate their self-expression and the visual concept of “novel creativity†to help students who are about to become designers find and understand themselves and pay more attention to the economic and public interests. Let them study the knowledge of art and technology, behavior, society and natural sciences, and consider the problems across the design scope of design objects, so that the cross-cutting and integration of various disciplines can be combined, and various positive factors can be accommodated. . Ultimately, these professional knowledge and methods are of great benefit to the practical problems and solutions that they face in the future.
4. Carefully formulate the teaching plan for packaging design, reform the teaching content and curriculum system, highlight the cultivation of innovative abilities and the development of student personality.
In accordance with broadening the foundation, diluting professional knowledge, strengthening quality education and training ideas for innovation ability, we should design teaching plans, change the practices that have long focused on professional needs and emphasis on imparting knowledge, and comprehensively consider adjusting students’ knowledge, abilities, and quality structure to change past teaching contents. The division of special courses, various courses overemphasized their respective systemic and complete conditions, strengthened the cross-cutting and integration of citing disciplines, and promoted the modernization of teaching content and teaching methods. With the advent of the 21st century, the concept of packaging design has been continuously expanded and has changed from quantitative to qualitative changes. In the past, the teaching of packaging design extended to the model of taking art teaching as the main body. It was no longer suitable for training cross-century talents. It was necessary to speed up the reform of the packaging design teaching system and content, and to establish a perfect system of design education with packaging specialty characteristics.
The reform of the packaging art design curriculum system and teaching content is the core of the reform of packaging design education, and it is the key to ensuring the quality of teaching and cultivating personnel that can adapt to change in the new century. The reform of the curriculum system requires in-depth investigation and study, and we must focus on quality and characteristics in order to engage in pilots. In packaging art design education, quality is life, and features are advantages. Design disciplines are highly technical, cultural, and creative. Designers are engaged in a kind of cultural activities. They are pushing the design to the future and taking the responsibility of changing the world in the future. Commodity "is rare and valuable", culture is known for its characteristics. Losing the characteristics will lose the value of existence. The education of packaging design art is no exception. At present, most of the design universities in China are based on the teaching system of famous universities both at home and abroad, lacking their own content and curriculum features. It can be argued that education with no characteristics is a failed education, an education without vitality and a lack of competitiveness, and plagiarism and imitation are by no means the nature of design. Education is also the same. To develop your own characteristics, we must proceed from the national conditions, make use of the advantages of the region, the school, and interdisciplinarity to formulate directions, set up professional scale, strengthen exchanges, and learn from each other's strengths. We must really look at the long-term development of the country and the school. Formulate guidelines for running schools, develop their own characteristics, and cultivate complex talents that are suitable for the country’s situation and that are specialized and multi-abilities that focus on economic development and public interests.
5. Reform of content and methods of packaging design art teaching and evaluation system of teaching
A. The reform of the teaching content of packaging design art mainly includes the following aspects:
1 The proportion and connection between the main courses of packaging design major and other professional knowledge courses. The basic course of design should be based on the idea of ​​design education with the emphasis on fine art courses and hand-painted instruction, and focus on the innovative packaging of products.
2 Proportional relationship between compulsory courses and elective courses in packaging design. Strengthen the main course of packaging characteristics, increase the time of similar elective courses, such as printing courses and graphic information courses, so that the students a special multi-purpose.
3 Deal with reality and future relationships. Education must be advanced, but it is also necessary to cultivate the ability to solve practical problems. This ability needs to start from the three aspects of brain education, hand education, and heart education to carry out packaging design creativity teaching.
4 to deal with the relationship between experience and the actual situation 5 packaging design professional classroom teaching and curriculum system in social practice.
6 The packaging design professional curriculum system must not only reflect scientificity, comprehensiveness and advancement, but also fully consider the operability and the relationship between design teaching and scientific research.
B. Actively implement heuristic and discussion-based teaching to stimulate students' ability to think and innovate independently. It is necessary to transform one-to-one teaching of knowledge by teachers, using scores as the sole criterion for measuring educational achievements, and overly rigid teaching systems.
6, to strengthen the macro-management of packaging design education, reform the current enrollment system At present, we must do a good job in the construction of packaging art and design key disciplines, support the transformation of design art disciplines, establish a macro-reasonable professional distribution, control the establishment of repeat professional.
At present, it is difficult for our country's art enrollment methods to test students' overall quality and creative ability. There are many candidates who do not apply to the design profession to apply for the exam. Instead, they transfer to the design art because of poor learning in the cultural class. Therefore, many students have good artistic foundation but poor cultural quality, and they have problems in understanding and innovation. Insufficient stamina. The students' cultural courses in the engineering major have good grades, but they lack the spirit of innovation and high artistic accomplishment. The problems in design art education are to a certain extent related to the enrollment system. A comprehensive set of enrollment examination methods is established from skills selection to comprehensive assessment, professional adaptability and creativity, and ability to analyze and solve problems. , is to cultivate innovative packaging design art
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