At present, many families do not take the initiative to pay attention to the needs of the elderly for wooden doors and other homes. In the decoration business of many wooden door decoration companies, the fine design of the elderly rooms is currently considered to be less. In the wooden door market, the elderly wooden doors are also in a blank state.
It is said that the old man is the most savvy person. After living for so long, it is always a little experience. It is hard to add money from their hands. However, in recent years, there has been another phenomenon. The sales of elderly health care products, elderly travel groups, and senior apartments have fully explained that it is already a past tense for the elderly to make money. Now the elderly are more willing to spend money to enjoy it. Life, fortunately for most of my life, of course, you should enjoy it in your old age. This phenomenon also reminded the business, another business opportunity appeared.
Nowadays, it is more and more common for people to buy a house in their later years, so the furniture market has ushered in the spring – the popularity of aged furniture. The increasing segmentation of the furniture market is a major trend in recent years. The sales of children's furniture and professional bedding have been growing year after year, making people look jealous. At present, the competition in the market such as wooden doors is very fierce. Some people think that the old-age market will begin to appear. For example, some elderly apartments have a large demand for aged furniture, and with the arrival of the elderly society and the improvement of people's living standards, This will be a trend in the future. However, furniture designed, produced and sold specifically for the elderly has so far been blank. Therefore, professional aged furniture will likely become a new market blue ocean like bedding.
It sounds good, but in fact it is hard to do in the short term. There are many reasons for this. In the view of a dealer who has represented more than 20 brands of wooden doors, the Chinese elderly have always had the traditional concept of “reducing light consumption and lightening their own childrenâ€. Their requirements for buying furniture are very low. It is based on whether the children are satisfied or not. "At least in recent years, we will not consider selling furniture for the elderly." Many furniture manufacturers said that it is difficult to develop old-age furniture because any one developed Sexual new products need to be adjusted on production and management systems. Before there is no clear market demand, wooden door enterprises generally do not act rashly.
The demand for aged furniture is indeed a hidden huge business opportunity, but people of different ages have different needs, and the traditional concept of consumption will be constantly changed. I believe that professional aged furniture is likely to be accepted by people in the future. However, these subdivided professional furniture must conduct in-depth research and analysis on the living habits and exclusive needs of the elderly, and create a higher level of comfort and safety. It is the exclusive furniture that is really convenient for the elderly. If you just think of it as a new marketing tool or gimmick, or like the "children's paint" and "pregnant women's paint" at the moment, it is likely to be short-lived and end in failure.
In addition, today's elderly people also like colorful home life, so the elderly furniture should not ignore the artistry and appreciation on the basis of practicality. Experts suggest that in the face of the current sluggish situation in the wood door industry, the wooden door enterprise can create a wooden door brand that uses the elderly as the main consumer to study the wooden doors suitable for the elderly, as a turning point in the benign development of the elderly home market.
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