The hardware Furniture market began to slowly "recover". However, the reporter's investigation found that along with this "recovery boom" is a rising tide in the furniture industry, as raw materials such as plates, hardware, paints and labor costs continue to rise, furniture prices have been "arrow on the string", or from the bottom The collective price increase began in the month.
“We have received notification from the factory that the ex-factory price of furniture will increase by 5%-10% from March, and the price increase products will be mainly wardrobes, accessories, mattresses and sofas.†Mr. Zhang, a brand furniture agent, told reporters that Since July last year, the price of many furniture and building materials stores has not changed, but the discount has become smaller. This is because the various materials used in the main materials of the furniture, the aluminum materials used in the accessories, stainless steel and other hardware, paints, glue and other chemical materials have continued to rise.
In addition, since last year, the wages of production workers, store sales personnel, and installation and distribution masters have all increased by 10%-15%. At present, the crafts of carving and hand-painting are more complicated, and the price of furniture required for senior technicians has increased significantly. .
"With the increasingly fierce market competition and the constant regulation of marketing methods, the era of profiteering in the furniture industry has passed and it has begun to enter the era of meager profit. At present, 20% of the income of the furniture industry is paid to the store in the form of rent, and 7% of the income is given to For logistics, the current furniture company's general profit is only 10%-20%, and it is difficult to reduce the price space in a period of time." Zhang Yuncheng, vice president of Tianjin Furniture Association, said that the building materials industry has risen in price around March, and it has become an industry A convention. From the overall trend, the furniture industry will follow up in this year, and the increase is expected to be 10%-15%.
"Before April was the off-season of the home furnishing industry. At this time, the price hikes are not easy to touch the price of consumers. And furniture is not a daily consumer goods, the price is slightly increased, consumers are not as obvious as other products, but they still dare not raise prices easily. The person in charge of a furniture store said that the pricing of furniture is becoming more and more transparent, and the online furniture mall is gradually emerging, which has caused some pressure on the physical stores. Therefore, various furniture brands generally do not re-price, but reduce the discount. The magnitude is to increase the price in disguise.
However, the reporter learned that in the interview, compared with the domestic furniture, "improved sound", imported furniture may have to cut prices. Zhang Yuncheng believes that due to the impact of foreign brands' fraudulent incidents in the Chinese market, consumers' confidence in imported furniture has declined, which directly caused the foreign furniture to be cold in the Chinese market. Imported furniture is gradually falling out of the altar, and price cuts to please consumers are also a last resort.
The industry also said that "May 1" is the golden season of furniture sales, and it is often the period when new furniture products are on the market. At that time, the price increase of furniture may not be "twisted", but directly raise prices. If the public has a purchase demand, it is a good idea to start early.
Editor in charge: Wang Haixia
NINGBO CHEN WEI SUPPLY CHAIN MANAGEMENT CO.,LTD , https://www.chenweifurniture.com