Last year, Lobster had applied for a “coddy lobster†collective trademark and put on intellectual property “fashionâ€. Its intangible assets exceeded 1 billion yuan. The Yangzhou governor plush toy, which has the reputation of "China's plush toy gift capital," has not yet owned its own brand. Yesterday, the Municipal Toy Association reached a consensus to register collective trademarks for the Yangzhou Governor Plush Toys and explore the road to regional brand innovation.
In the same local traditional industry, the crayfish “6 years old grows up†gives more inspiration to Yangzhou: under the promotion of the government,
The Lobster Association has registered a collective trademark for lobster. The regional brand not only solves the problem of foreign brand publicity, but also affects the big strategy of economic development and becomes a golden business card that drives local catering, tourism and investment.
According to a data provided by the Municipal Toy Association, 90% of the world's plush toys are produced in China, and 90% of the plush toys in the country are produced in Yangzhou. The Yangzhou Governor plush toys have annual foreign trade sales of 6 billion yuan. They have been working for foreign companies and 95% of plush toys have been sold abroad, but they cannot sell their own brands in the country.
Under the prestigious "China's plush toy gift capital", there is no independent brand to become the biggest flaw. How can this difficult situation be solved? Comrades of the City Toy Association believe that toy companies in Yangzhou must “hold their fingers into fists†and build regional brands by registering collective trademarks. Registering a collective trademark in the name of the Municipal Toy Association will unify the enterprises in the industrial cluster into a “brand†owned by the Association, and at the same time form an entity in the name of the Association to manage this collective trademark. They will use the ongoing national "original design toys" contest to collect "good name" for the Yangzhou plush toy trademark. After the results of the competition are revealed, the collective trademark application for registration will be quickly initiated, and the regional brand of the Yangzhou Governor's Plush Toy will be launched.
The comrades of the industrial and commercial department believe that after the successful registration of the collective mark of Yangzhou plush toys, the product quality and brand image value of related companies in the region can also benefit from it. This will not only broaden market demand, but also establish consumer confidence and enhance product competitiveness.
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