Men's products should pay attention to female emotions in packaging design

Man's taste is tuned in the critical eye of a woman. When men shop with a woman, his eyes will become picky. They are still psychologically dependent and balanced. When buying men's products, women tend to be more innate because their visual touch and sensitivity to olfactory stimuli are greater than those of men. At the same time as stimulating males' unconscious motivations, they naturally promote “reasonable purchases” of men.
In recent decades, changes in the role of women have largely changed women's current social status, but women have not escaped the tradition. They are still the psychological dependence and balance of the male family. In real life, women make more or influence the purchasing decisions of men and women.
People’s perceptions and feelings about themselves are self-awareness, and people always buy products that contribute to self-awareness. Men in the society always want to play a traditional role of affirmation, success and wealth, and for this role to be recognized by the people around him, he will try to make all external decoration suitable for this role. As a result, men become a work of art, a work of art that attempts to arouse other people's emotional reactions and sensations, and men can use various kinds of consciousness to reflect, such as: visual (appropriate wear, accessories, etc.), hearing (correct accent speech, or Appropriate use of sound), sense of smell (perfume, etc.), touch and taste, to trigger emotional reactions, so as to determine a fixed image in the minds of people around them. Part of these emotional stimuli can only be applied to the individual's closest friends and are usually only used for female partners. Most men from time to time deliberately make themselves into a work of art to give someone a good impression.
The purchase of male personal items is seen by men as a social extension of family behavior. Pursue your own social role by purchasing desirable personal items. The companionship of a female partner will enable him to better determine his social role. Women's buying opinions are also often carefully considered by men. Therefore, men's buying behavior requires women to accompany them in most cases, and they will also listen to women's purchase opinions of men's personal products. In this case, a male can not have to spend a lot of time and effort on purchasing inappropriate personal items after hearing a good feeling evaluation and then implementing his purchasing behavior, so that he can get the minimum psychological risk and the greatest role. Satisfaction.
Men's personal products as a commodity can be said to be a stimulus in itself. The purchase of consumer products is a response made by consumers to the stimulation of commodities, and it is also an act. The purchase of commodities can basically be divided into cognitive stage, emotional stage and behavior stage. The stage of recognition is the stage that reflects all kinds of information of products to consumers; and the stage of emotion stage aims at enabling consumers to further study the interest of products and produce the desire to possess; the stage of behavior is the consumers' attention, interest, desire to produce, and evaluation. Memory, try to make sure that the purchase process. In the process of contact between consumers and goods, the containers and packaging of goods will undoubtedly become the first link of emotional communication between consumers and goods.
In the whole purchase process, it can be divided into two aspects of rationality and irrationality, and the potential of rational use is approximately zero in the emotional stage. Irrational purchase is the impulse generated by the subconscious consciousness of consumers. The subconscious is the storeroom where the consumer's past experiences, ideas and desires. One's consciousness has the ability to choose, while the unconscious does not have the ability to choose. Human consciousness has the dominant right over subconsciousness, that is, the subconscious must do it according to the order of consciousness—unconditional acceptance, preservation of consciousness, any plan and purpose. The relationship between consciousness and subconsciousness is interrelated and interacting. Consumers' subconscious actions are deeply hidden in their innermost heart. They need to be reflected by external stimuli to make consumers have a general tendency. In the first session, container packaging's modeling structure, image color, layout materials and other means stimulate the subconscious mind of consumers to make a good impression.
The purchasing motivation of consumers directly affects the purchasing behavior of consumers. The conscious motivation before men purchase is that the rational purchase motivation (such as the product's variety, model, size and other product-related parameters) is greater than the subconscious irrational motivation (the product's fragrance, color, shape, etc.), while women often have more than a subconscious motivation. Conscious motivation. Women's emotions are easily affected by the product's unique packaging, fragrance, color and other supporting factors. In the purchase of male personal items, women's sensitivity to visual sensation and olfactory stimuli of male products is often greater than that of males. While stimulating male subconscious motivation, the subconscious stimulating of females also helps men to buy too rationally.
In the current market for male personal items, male consumers can generally obtain the basic use of the product from any brand offered. Merchants are often able to provide male consumers with a little extra fun or comfort from using the product. The occasional appearance of entertainment as a by-product of the design of packaging containers may also be deliberately added at the design stage. For packaging containers, businesses usually focus on men's emotional appeal for male personal packaging containers, but due to the influence of women on men's buying behavior and women's unique and strong emotional awareness, the product's shape, fabric, and color are The structure, material, color, and image of packaging containers should take into account the emotional requirements of women to achieve the resonance of both men and women at the time of purchase.
Man's taste is tuned in the critical eye of a woman. When men shop with women, his eyes will become picky.
However, in terms of consumer psychology, women value the relative value of prices more than men, and many details of price setting will be noticed by women. Men also pay attention to this in women's advice. The subconscious “word of mouth” of women makes her love the products introduced by others, and she prefers example examples to stimulate her desire to purchase. Therefore, the sale of male personal items should also pay attention to the female purchase group.
In short, men's shopping process is often accompanied by women, so in the design of male personal products such as modeling and packaging, under the premise of men's own design, should be a little more interesting to stimulate the emotional needs of women to make it better Purchase process.