Gifts microwatts packaging in fashion
Shanghai Oida Gift Development Co., Ltd.
I personally feel that the gift market is now developing in two directions. On the one hand, it attaches great importance to the quality of gifts and emphasizes taste, dignity and atmosphere, such as craft gifts, fine ornaments, watches, pens and so on. This aspect of the gift is very beautiful in all aspects of design, manufacturing process is also outstanding, but unfortunately the price is also high above, only the real rich consumers will buy these high-end gifts.
On the other hand, it is aimed at the general consumer market. They do not need expensive and expensive gifts. One of the reasons is because the price of such gifts is too high and the ordinary consumer class cannot afford it at all. The other reason is the lack of demand in this area. . At this time, the appearance of beautiful, affordable gifts has become the focus of consumer choice, and for fashion-conscious white-collar family, its packaging is the top priority of this product. On the packaging, we demand that its color be more beautiful than the ordinary gift packaging, compete for the very precious consumer eyeball in the market, and let everyone be attracted by it in many products at a glance. Anyway, no matter what the gift, its packaging has left a deep impression on consumers.
Microwatt packaging should be both compact and compressive
Nanjing Lizhi Shang Gifts Co., Ltd.
I think that exquisite packaging design and vivid colors are important factors to attract consumers but not the key! Because in a certain theory, the first visual impact will stimulate consumer desire. But as far as I personally think, the greatest role of design is not to create commercial value, nor is it a competition in packaging and style, but an element of a proper social transformation process.
The company's product packaging requirements are the consumer's requirements for packaging! Because of the special nature of the gifts, the protective performance of the packaging for the gifts is very demanding. The ordinary carton we used before could not be guaranteed, but the corrugated boxes with better compressive performance, such as A and B, were used for the packaging of gifts. Too heavy. Later we adopted a miniature corrugated carton as a gift package. Because the miniature corrugated small and meet the pressure requirements.
Corporate perspective:
In the interview, the reporter learned that due to the attractive prospects of health products and gift markets, the special role of product packaging in the sales of health products and gifts has led businesses to pay more and more attention to product packaging. And for health products, gift packaging in the green packaging, lightweight packaging, printing color, fashion design put forward a variety of different requirements. The reporter believes that cartons manufacturers that produce health products and gifts are making unremitting efforts in this area. The packaging of health products and gifts is rapidly developing.
Health care packaging is to "health care"
Anqing Foreign Trade Packing Factory
Health care products have their own color box packaging, so for the packaging of health products, in order to better protect the color box from being crushed, the compressive strength becomes a more important issue. Carton factory in the production of health products box, the use of materials generally have to choose a good weight of the paper, and it is absolutely not acceptable.
In addition to the pressure resistance problem, due to the fact that gift packaging tends to focus on visual effects, the printing effect is relatively high. When carton manufacturers deal with the printing of gift packages, they should ensure that the quality of the ink is higher for better printing results.
Because health products and gifts are closely related to people's lives. Therefore, there are certain requirements for the use of adhesives for gift packaging and health product packaging. In order to comply with relevant hygiene standards, gifts, especially health supplements, must not contain toxic and harmful ingredients when used in adhesives. For this reason, the benzene content of the binding agent should be minimized.
Lightweight microwatts packaging welcome
Daxing Carton Co., Ltd.
Now manufacturers of health products are getting higher and higher in the microwatt carton packaging of products. In order to facilitate consumers to carry health care products, we will design a handy carrying handle on the box body. In order to increase the load-bearing capacity of the carton, the cardboard at the bottom of the box is not affixed to the box body, but the cardboards on the left and right sides of the box are integrated with each other, and the bottom bracket is folded after the indentation to form a bottom bracket, and a gap that is precisely designed at the bottom of the box body is designed. on. The ingenious aspect of this design is not only to ensure the stability of the entire packaging structure, improve the load-bearing of the bottom drag, but also bring convenience for the use of consumers and the recycling of packaging. After eating the health care products, the consumer can simply press the bottom of the box out of the gap to press the box into a flat cardboard, which is convenient and practical and saves space. At the same time, compared with closed cartons, such packaging is more suitable for display on shelves and greatly facilitates the logistics and storage of products. While improving performance while saving costs, it can serve two purposes.
Gift micro tile packaging design is valued
Shenzhen Meiye Product Packaging Design Co., Ltd.
Packaging design is very important in the microwatt packaging of gifts. The design of gift packaging is not simply a picture decoration. It must be a combination of certain product information transmission and visual aesthetic communication.
If the packaging of the gift should mainly fulfill certain material functions, then the packaging design should focus on completing certain aesthetic communication functions. The design of a gift box is actually an advertising campaign for gifts. Therefore, we must focus on concise, clear and unique advertising effects, which is an important feature of gift packaging design.
In the specific design, gift packaging should reflect the perfect integration of three aspects, namely, the integration of function and technology, the fusion of tradition and modernity, and the integration of creativity and practicality. It is based on the above three kinds of integration that the content of gift packaging has been enriched and improved in order to get consumer recognition.
Only a good ink can create a beautiful package
Shenzhen Runcai Printing Co., Ltd.
Now the packaging of health care products, more and more attention to bright colors and bright colors. Behind the elegant packaging, often condenses the printing factory many hard sweats. For example, in terms of ink, in order to be able to exhibit a long-lasting vivid color effect on a corrugated box, we often have to go through a number of screening ink formulations to get the desired color effect. The customer hopes that after our inks have been printed, we can maintain bright and vivid colors even after long-term exposure to the sun or long-term exposure to moist air. Such a long-lasting and beautiful packaging box can be loved by consumers, not only promoting consumption, but also effectively extending the shelf life, paving the way for the product to seize market opportunities.
Six-color offset printing enhances printing effect
Shunde Guangdong Carton Factory
Last year, Nestlé launched a special gift, Nestlé Ice Coffee Gift Box, with a special Nestle cool shake cup. This gift coffee is packed in miniature corrugated carton. If such packaging adopts the technology of two-sided carton, it will inevitably increase the cost. The miniature corrugated packaging is relatively inexpensive and can also carry the cup inside, which provides better cushioning.
Because this kind of packaging is a special gift box, in order to make it easier for consumers to see the internal products and the cool cups presented, the carton factory has specifically adopted the design of open skylights in die cutting technology, and the die-cut lines are also streamlined. The packaging looks more beautiful and popular. At the same time, in order to enhance the glorious effect of gifts, manufacturers take six-color offset printing on the printing, and coated with varnish on the outside, making the visual effects more impact and fashion sense gifts.
Expert click
Beijing Institute of Printing Professor
It is now required that the outer packaging of health products and gifts be brightly colored and accurately printed. This has become the most basic and fundamental requirement for product packaging. Nowadays, the user's requirements for packaging have already broken through the limitations of this limitation, and they have begun to turn to higher and newer requirements. Regardless of the shape or the materials and processes used, more and more perfect requirements have been put forward. Manufacturers' requirements for packaging are actually consumers' requirements for packaging. Now many manufacturers will do a market research before the new packaging is launched. Only the consumer's approval is the final requirement of the manufacturer.
The packaged products for health products and gift markets adopt carton packaging. From the perspective of green packaging, carton packaging is different from non-degradable packaging materials such as plastics, and has the characteristics of recyclability and environmental protection. Green packaging should generally have five aspects: First, implement packaging reduction. Packaging should meet the requirements of protection, convenience, sales, etc., and should be used in the minimum amount. The second is that the packaging should be easy to reuse or easy to recycle. Through the production of recycled products, incineration and utilization of heat energy, composting to improve soil and other measures to achieve the purpose of reuse. Third, packaging waste can degrade. In the end, it does not form permanent waste, so as to achieve the purpose of improving the soil. Fourth, packaging materials should be non-toxic and harmless to humans and organisms. Packaging materials should not contain toxic elements, germs, heavy metals; or these contents should be controlled below relevant standards. Fifth, packaging products from the collection of raw materials, materials processing, manufacturing products, product use, waste recycling and regeneration, until the final processing of the entire life of the whole process should not cause harm to the human body and the environment, Throughout the above, we can see that carton packaging is very Good green packaging.
There are even manufacturers on the market now considering whether it is possible to pack carton boxes, use one box, and develop other uses based on the main purpose of packaging products. Nowadays, there are many people who use more beautifully designed gifts and health care products. The carton of the product is a storage box.
Judging from different products and different sales periods, some high-quality products already occupy a certain position in the minds of customers, so the daily-style and gift box-type packages are very different. The daily sales of some products, manufacturers will try to simplify the packaging, reduce the cost of packaging, not only reduces the input costs of manufacturers, but also will reduce the cost of consumer purchases, is truly a double benefit. If the same product is used to present gifts to relatives and friends, the packaging of the gift box will be specially designed, which will allow the consumer to see at a glance what packaging the product is.
Another is the introduction of new products, which have more requirements for the design of the packaging, and some of the details of the problems are also the same as above, bright colors, light packaging, etc. In addition, we must pursue the packaging Novel and unique, the unique shape of the carton, the most attractive to consumers.
There is also a package of anti-counterfeiting performance, it is indeed more important, usually manufacturers will find someone to design anti-counterfeit signs, anti-counterfeit packaging performance, there is a special organization to do this type of security-oriented changes in appearance and material changes, exquisite, fine carton is Outer packaging, changes in the requirements of the shape, material, and process.
Technical links:
Meet customers, perfect your health products, gift packaging
In the packaging of gifts and health products, customers often require corrugated cartons to be waterproof, rust-proof, and flame-retardant. This is something that ordinary corrugated cardboard does not have, and therefore requires further processing. The following introduces several types of waterproof corrugated cardboard and processing methods.
Source: China Report Hall Market Research Report