Creative food packaging design

The story of “buy 椟 椟 ” 珠 珠 珠 珠 珠 珠 珠 珠 珠 珠 珠 珠 珠 珠 珠 珠 珠 珠 珠 珠 珠 珠 珠 珠 珠 珠 珠 珠 珠 珠 珠 珠 珠 珠 珠 珠 珠 珠 珠 珠 珠 珠 珠 珠 珠 珠The original box can be replaced by today's noun “packaging”. The bead can be called “product”, and “buying 椟 珠 珠” is not so much a failure to buy a bead (consumer), but rather a packaging and packaging designer. The success of this article will introduce you to the creative food packaging design.

Packaging design is a tool to promote sales, novel and beautiful, and design first-class packaging, which can make consumers pay attention, make consumers interested, and enhance consumers' desire to purchase. Therefore, industrial and commercial enterprises not only need to study the basic functions of packaging, but also need to study the packaging design strategy.

Taking the current clothing packaging as an example, today's shirts, suits and other clothing packaging designs are also rich and colorful. A lot of clothing packaging and brand dressing combined, with the brand image gradually infiltrated into everyone's impression, whether it is to create famous brands, or to consume famous brands, they must be marked with a deep traditional culture, showing a distinct era characteristics. Combined with the packaging trademark, such as red bean clothing, both the brand image and the beautiful packaging, in order to occupy a certain market share at home and abroad.

The famous "7-second law" of the American marketing industry has clearly told us that consumers will decide the willingness to purchase goods within 7 seconds. The first impression directly determines the consumer's interest in the product, and then triggers the function, quality, and The price and other concerns, because this is an eyeball economy era. At the same time, under the current consumption upgrade trend, people are no longer sensitive to price, but instead pursue more quality and emotional experience. They are more willing to pay for the brand premium, paying for the sentimental and cultural personalized packaging design, because this is a Differentiation needs dominate the era of market consumption.

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