Recently, the "2017 Science Early Education Conference" hosted by Microvision Culture Media (Beijing) Co., Ltd. was hosted by the Science Early Learning Committee of the Children's Development Research Center of China's Care for the Next Generation Working Committee. The highly anticipated 2016-2017 "Top Ten Most Science and Early Learning Temperament Audiovisual Programs" was finally unveiled at the conference. The "Building Blocks for Baby World" program is well-known. At the same time, the launching ceremony of the video building chain construction of "Building a Baby Baby World" was also successfully held at the conference.
"Building Block Baby World" is China's first cartoon variety show for infant science early education. It is supported by the Institute of Psychology of the Chinese Academy of Sciences. It is recommended by the Science Popularization Working Committee of the Chinese Psychological Association. The leader of the science early education of high-end early education institutions in the United Nations ----- The building blocks baby developed the program content and hired the CCTV production team to cooperate with the recording. On June 2, 2017, he officially landed on the Card Cool Children's TV and met with hundreds of millions of parent-child families in the form of daily broadcast.
It is reported that the program is divided into a daily broadcast version and a weekend version. The daily broadcast is broadcasted at 9:50 am Monday through Friday, 8 minutes each; the weekend version is 9:50 every Friday, 5 minutes per episode. The program will focus on the principles of scientific early education advocated by the building blocks, to help low-school families solve various early childhood problems, and to present a scientific and implementable early education method as the core of creation, with the lively and lovely building blocks baby cartoon image as The protagonist of the show, through the design of a variety of interesting and easy to understand small story plots, to create a cartoon drama program for families aged 0-6.
As a leader of science early education in China, Building Block Baby has gathered a group of well-known domestic infant psychology experts who have provided scientific support for the production of "Building a Baby Baby World". The program invited Professor Qi Minglang, the secretary-general of the China Association for the Study of the Workers' Committee, to serve as the general counsel. Professor Zhang Wei, Professor Mei Jian and Professor Ji Xiaocheng served as consultants and was the recommended video program for the Science Early Education Committee.
At the 2017 Science Early Education Conference, the video building chain of "Building a Baby Baby World" was officially constructed, which marked that "Building a Baby Baby World" has crossed the traditional one-way distribution stage and successfully moved towards a richer and more diversified mode. According to Ms. Zhou Lifen, the producer of the program, "Building a Baby Baby World" is not only a good program for children aged 0-6, but also can bring happiness and knowledge to the baby. It is based on science early education. The video program is the forerunner. Through multi-channel and multi-dimensional high-quality content, it will bring a professional scientific early education new knowledge to the whole society and build a benign new environment for early education.
Ms. Zhou Lifen said that the video communication chain is definitely not a simple channel accumulation. If it is only so, then any TV program can be said to have established a communication chain. The communication chain constructed by "Building a Baby Baby World" is to re-combine all channels, deepen the characteristics of the channel, and present a three-dimensional, cross-time propagation matrix. Under the premise of focusing on the amount of communication, it will be interactive and malleable. Fully integrated in the content, covering multiple platforms from TV big screen to mobile small screen, truly distribute the whole platform of a program.
Launching Ceremony of Video Communication Chain Construction of "Building Blocks Baby World"
In the channel of communication, "Building a Baby Baby World" is mainly divided into TV, video websites, social media and offline terminals. On June 2nd, "Building Block Baby World" officially landed on the card cool children's TV and met all the audience in the form of daily broadcast, providing a new form of scientific early education for millions of families across the country. On the other hand, "Building Block Baby World" and Iqiyi reached a strategic cooperation and successfully launched the iQiyi Children's Channel. In 2016, it created more than 200 million page views, and it is expected to accumulate 1 billion times by the end of 2017.
In the field of social media, "Building a Baby Baby World" also has a long-term layout. The WeChat platform has opened a number of accounts such as building blocks, parental online and building blocks, and the world has more than 1 million fans. Directly launch the program to the mobile small screen, with video and more knowledge of parenting, to provide more channels for parents to obtain comprehensive scientific early education information. At the same time, it has carried out MCN strategic cooperation with Sina Weibo, becoming a high-quality content provider and obtaining 10 million promotion resources.
In addition, it also cooperates with platforms such as Xiaomi Box to put the program into the digital box, providing more choices for family-based parent-child viewing. Finally, the building block baby 120 national offline stores as a precise science early education traditional communication form, "Building Block Baby World" program is also being launched, allowing more children to contact the building block baby's big image and science early education in the early education center idea.
"Building a Baby Baby World" pioneered the distribution chain of low-school video programs. Based on high-quality scientific early education videos, relying on the multi-platform multi-form communication and offline traditional forms of communication as the carrier, the concept of scientific early education and correct parenting is passed on to the family and family in the country.
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