Taking advantage of the French Paris Home Furnishings (Autumn) Expo (MAISON & OBJET), the China Home Textiles Industry Association formed a home textile research group and rushed to Europe to conduct field exchanges and research with well-known home furnishing brands in the UK. China Textile Industry Association vice president, China Textile Association, Yang Zhaohua headed the delegation members have follow-up Guangzhou source Zhicheng Home Textiles Co., Ltd. Chairman Deng Jin source, Haining Textile Co., Kimberly-Clark chairman Lu Golden State, Sichuan Ma Bin, Chairman of Longyang Real Estate Co., Ltd., and Wang Jian, Chairman of Beijing Xinyada Household Products Co., Ltd.
From September 5th to 7th, local time, the delegation of the home textile delegation first came to the headquarters of the UK's overall home furnishing DESIGNERS GUILD (hereinafter referred to as DG). According to the person in charge, DG was founded by Tricia Guild in 1970 as the design director. It has become a world-famous lifestyle home. It has always been designed with innovative thinking and high-quality services. Mode. I learned from the exchange that she is a famous British design master and the only home designer who has received the Queen's honours. Her collection of household items is a designated product of the Royal British. Tricia Guild and her design team have created a number of exquisite fabric collections inspired by the admissions of the British Buckingham Palace, Windsor Castle and St. James Palace, so the fabric of DG has a deep classical feel, yet The world is now related to life.
The home textile delegation visited the DG headquarters exhibition
After a pleasant exchange, DG leaders also showed their latest season's popular fabric products to the home textile delegation. The tulip (TULIPA STELLATA FABRICS) and Casablanca (CASABLANCA) series attracted the interest of entrepreneurs.
According to the person in charge, the design of the tulip was inspired by the paintings of the Dutch golden age in the 17th century. The accumulated pigments, lightly colored colors, texture details and other effects were captured by the designer, with delicate brushstrokes and unique viewpoints. In the design, it inherits the Dutch golden age art style, vivid and skilled floral art, and also expresses the very talented tribute to the color application of the painter at that time, combined with the decorative satin with rich texture effect, reflecting this season. stunning digital printing fabrics.
The biggest feature of Casablanca is its decadent charm, which is reflected in this dazzling decorative style and texture. At the same time, complex geometric patterns and gradients are combined with beautiful shadow stripes, rich and vivid colors and innovative printing techniques are also reflected. Velvet, woven texture, printed and cut velvet fabrics form part of this collection.
Subsequently, the family textile delegation visited the DG warehouse. The person in charge said that they have a total of 68 people operating 7,000 square meters of storage workshops, forming a good warehouse management system. Not only that, DG's distribution system is also very strong, 70% of production is completed in Europe and sold worldwide. DG has 72 showrooms around the world, mainly in Europe, the United States, the Middle East, Asia, Australia, New Zealand and North America, with annual sales of 500 million RMB. DG employs approximately 250 people worldwide. The most important thing is the original design. There are only 12 designers at the headquarters, and about 150 original designs are launched each year. DG also has its own quality inspection center, strict testing products, the DG for the high quality is the most important.
Following the DG person in charge, the home textile delegation visited the DG flagship store on King's Road in London. The store covers an area of ​​more than 2,000 square meters and sells DG's full range of home products.
Finally, the home textile delegation visited the Design Centre, Chelsea Harbour in London's Borough, which is the "compass" of the fashion design world, leading the trend and style of global design inspiration. The design center is divided into 16 display areas, namely fabrics, curtains, carpets, furniture, decorative leather, wall decorations, outdoor textiles, outdoor furniture, lifestyle and technology, accessories, bathrooms, kitchens, hardware, tiles, paints, Lighting, with a total of 120 showrooms and more than 600 international brands, is the largest of its kind in Europe.
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