Many people always ask: Why is Panerai so hot ?
1. Panerai is an Italian brand. The Italians are good at marketing methods and rely on Panerai's impressive appearance to quickly win the market.
2. Panerai is considered to be a "different" street brand.
3. The Panerai logo is capable of recognizing 360 degrees from 10 meters away at a glance, which is very personal.
Although some people say that Panerai is just like the goods, its second-hand market prices are equally strong.
In 2005, Panerai PAM203, Angelus eight-day movement steel watch, the highest auction record was as high as 800,000.
In 2011, Composite materials eight-day chain PAM339, was sold for about 320,000 Hong Kong dollars, almost triple the price.
In 2012 Sotheby's Hong Kong Spring Auctions auctioned a bronze watch PAM00382 produced in 2011, with a bid of about 210,000 Hong Kong dollars.
This Panerai RADIOMIR 3646 antique watch second-hand Panerai is an old watch that a man in Cheshire, England, found his father left. He did not expect the auction house to take a high price.
The watch was sold for 510,000 yuan, and it was a Panerai with no logo or any logo on the surface. It started production in 1938. The watch has a large stainless steel pillow case, a luminous stud, a linear lug, a mechanical movement that is welded to the case, and a manual winding. The wide and long waterproof strap is well preserved.
The Panerai Radiomir Egiziano watch, produced in 1956, was sold for 120,000 euros.
There is also a limited edition PAM00021 of the 1938 Radiomir series that was sold for 100,000 Euros.
Some people may say that Panerai can have such achievements in the second-hand market, nothing more than that each of its watches are limited edition. Of course, this is also Panerai's marketing strategy, which is part of the reason why it has a good market in the second-hand market.
But this is also the charm of Panerai. After many people started Panerai addiction, they would choose the "sell and buy" method. If you have a hot model such as 111/005/000, you can sell a good price if you change hands in the second-hand market, and then start a new one .
Furthermore, we have to understand Panerai's development process .
In 1860, Giovanni Panerai founded the Panerai Workshop. At that time, Panerai's main business was distribution. In addition to acting as agents for Vacheron Constantin, Patek Philippe, Longines, Jaeger-LeCoultre, Rolex and other brands, it was also engaged in the maintenance of watches and clocks and the wholesale of movement parts.
In the early twentieth century, Panerai began to provide and maintain various military instruments for the Italian Navy.
In 1916, Panerai became an Italian royal supplier for many years, and according to military requirements, Panerai developed the luminous substance Radiomir . This invention has also become the first element of Panerai's success, and because of this invention, Panerai has received more orders for military instruments from the Italian Navy, and the cooperation between the two has become increasingly close.
In 1936, with the help of Rolex, Panerai provided 10 "Radiomir" prototype watches to the Italian Navy . This "Radiomir" is similar to Rolex's first waterproof and dustproof "Oyster" Oyster watch.
In 1940, the Luminor watch was launched. This watch is characterized by being able to withstand the long-term test of the harshest conditions underwater.
In 1980, a watch designed to withstand the pressure of 1000 meters under the sea was designed, and a titanium diving prototype watch was launched.
In 1997, Richemont Group included Panerai.
Because of this history, many people buy Paneraito is a military affair, this is a charm that makes men feel bloody, of course, it is also irresistible.
No matter what the reason you choose to start Panerai, as long as you like it, you don't care about others.
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