On August 26th, China International Home Textiles and Accessories (Autumn and Winter) Expo entered the third day.
China Textile Industry Association Wang Tiankai, assistant to the president in Textiles, Textile Industry Branch, executive vice president of the China Council for the Promotion of International Trade Xu welcome, accompanied by chairman of the China Household Textile Industry Association Yang Zhaohua and other show organizers responsible person, focusing I visited the booths of the companies in Hall 5.1 of this exhibition, such as Qianbaihui, Jinbaili, Minhui, Zhenbei, Hemei, Hexin, Ike, JAB, Walter, Yuanzhicheng and Jinhua.
What are the new characteristics of the development of home textile enterprises under the keywords of design, service, life and brand? Under the market changes of consumption upgrade, how should home textile enterprises respond actively?
Plastic brand, the key is consumer interaction
“We need to be the UNIQLO in the curtain industry to improve the cost performance and make the people affordable.†At the JBL Kimberly booth, Lu Jinzhou, chairman of Haining Jinli Li Textile Co., Ltd., said that although the current market environment is not ideal, the market for next year Full of expectations, at present, Kimberly-Clark focuses on the improvement of product quality in terms of pattern and craft.
"There has been such a sentence in the industry to describe our Kimberly-Clark: Buying velvet is going to find Kimberly-Clark, and I think that Kimberly-Clark will think of flannel in the first time." At this exhibition, Kimberly-Clark constantly broke through and introduced a high-end and elegant Live and locate the new Chinese-style Manfila and other unique sub-brands. However, Lujin Prefecture also said that there is currently no screaming consumer brand in the Chinese curtain industry.
In this regard, Wang Tiankai pointed out that brand building should focus on the establishment and dissemination of brand image, and the interaction between producers and consumers is the key. The current market demand for home textile products is there to meet people's new expectations for a better life.
Focus on promoting a new model of enterprise development
At the Zhenbei Group booth, Lu Wenlong, the chairman of Hangzhou Zhenbei Group Co., Ltd., introduced the FBC home Internet of Things ecosystem to Wang Tiankai and his party. In this system, the end customer only needs to click on the touch screen to select the fabric, input the corresponding size, then complete the one-stop order purchase from the sofa cloth to the curtains and window screens, and through the information means to open the production to consumption.
In addition to innovation in information technology, there are also many new development models. For example, the finished curtain products launched by Hexin also attracted the attention of a group of people; Guangdong Jinhua Textile has developed equipment for the cross-border in order to introduce more satisfactory embroidery curtain products.
In this regard, Wang Tiankai has fully affirmed, and said that while the new model of enterprise development is constantly emerging, it is necessary to increase the promotion of development results.
A small step in design service, a big step in brand promotion
“Traditional sales methods will definitely not work.†The new fabrics of the United States and Space are not only bold, but also distinctive. According to Shen Jianchun, general manager of Hemei Trade Co., Ltd., the company has been involved in the field of soft-packing design. Currently, it has opened a store in Shanghai for designers to select products. “It used to sell cloth, and now it is selling lifestyle. Transforming to a service-oriented company."
The thousands of products that focus on sofa cloth products are unique in terms of commercial channels, and the product samples are provided to designers. Designers use their products when bidding, which means that the services of designers should be in place. .
The Walter in the exhibition launched personalized customized products, focusing on the promotion of the designer brand “attitudeâ€. The sofas, curtains and cushion products of the oriental ink series are very design and taste.
In this regard, Wang Tiankai also deeply affirmed that he pointed out that with the improvement of China's consumption level, the importance of home design has been highlighted, and home textile enterprises have taken a step forward in design services, and the next step is to further promote the brand.
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