The eye of the fire eye picks the brand, the brand is counterfeit and stands by the side

[ Zhonghua Wardrobe ] In today's miscellaneous, counterfeit, and knock-off goods, how to find out the best quality and low price, economical, durable and high-end products are particularly important in the good and bad brands. If you don't know how to choose a brand, small manufacturers and black-hearted businesses may confuse the market, use fake and shoddy, miscellaneous brand cottages to pretend to be big brands for sales, and profiteering. Therefore, before selecting a product, it is essential to choose the right brand and choose the brand. The brand determines the quality, picking the brand becomes a hurdle before everyone buys the custom furniture, let you decrypt all the way, teach you the eye of the eye, and the brand is counterfeit!

Undoubtedly, when buying a wardrobe , you must first see if the company's documents are complete. Regular professional custom wardrobes should have relevant business licenses, tax levels, enterprise codes and other relevant documents. When choosing, be careful not to shift some of the miscellaneous cards to the famous brand name due to the difference of words, and suffer unnecessary economic losses. Next, pay attention to the following steps.

The first step: look at the time of employment. When purchasing a wardrobe, it is advisable to set up a brand of 8~10 years. These brands have been established for a long time and have mature operation. They have a complete capital chain and business model, perfect after-sales service, and any problems in the future. Help you solve it. The brand of wardrobes that was established soon is not mature. Not only is product quality and positioning difficult to keep up with market demand, but also the capital chain is broken, and the situation of bankruptcy and transformation has caused the after-sales service to be completely unprotected. Therefore, when encountering a wardrobe brand with a short period of time, consider whether you can withstand such potential risks.

The second step: look at the status of the industry. The status of a brand in the industry often represents the brand's comprehensive strength and industry influence, as well as consumer awareness and reputation. The status of the industry also needs to be investigated by national authorities and recognized by most brands in the industry. It has considerable authority and authenticity, which is the biggest difference between the industry status and the general ranking list. As the executive chairman unit of the China wardrobe industry committee, it participated in and promoted the development of the wardrobe industry standards and promoted the development and progress of the Chinese wardrobe industry.

The third step: look at the scale of production. The larger the scale of brand production, the more advanced the production equipment, processes, control, and team, and the higher the product quality. The size of the factory building of the regional wardrobe brand is generally between 100-5000 m2, and the scale of the national wardrobe brand is generally between 10,000 and 80,000 m2. The (China) production base has a total area of ​​more than 150,000 m2 and has the most advanced automated production line in the industry. Secondly, production capacity is an important indicator for measuring brands. Brand enterprises with large production scale have the advantages of perfect production chain, excellent products, on-time delivery, fast delivery, etc., and can balance the relationship between orders and production capacity. Some wardrobes are sold on time, reducing the pressure on headquarters production, outsourcing orders to some local enterprises for processing, product quality is not guaranteed, there is no supervisor supervision and inspection, the products that arrive at your hand may be incomplete, there are details Hidden dangers on issues such as environmental protection.

The fourth step: look at the production area. According to incomplete statistics, there are currently more than 2,500 wardrobe brands in China. Among them, there are no more than 10 national brands, and they are basically Guangdong (Guangzhou). The concept of custom-made wardrobes was first introduced to the mainland by Taiwan, and was completely absorbed and integrated into the essence of some entrepreneurs in Guangdong. Guangzhou is the birthplace of China's wardrobe industry. The Guangzhou wardrobe brand also represents China's most advanced design concepts, the most reliable product quality and the highest quality service standards. Therefore, choosing the wardrobe brand in Guangzhou is more reliable and reliable.

In addition to following the above four steps, when friends check whether the custom wardrobe brand is formal or big, you can pass the following authoritative certificate:

First, to avoid formaldehyde pollution, the ten authority certification is the most authoritative. The ten-ring certification is the abbreviation of “China Environmental Labeling Product Certification”. It is certified by the Environmental Protection Center of the Ministry of Environmental Protection and is the most authoritative green and environmental certification. If a wardrobe enterprise and products have passed the 10-ring certification, it indicates that the company's products have reached a very high level of environmental protection, which can be called "green products", you can rest assured to buy. When encountering manufacturers to produce other unknown green product certifications, be sure to ask and verify carefully to avoid being fooled.

Second, look at the quality management system certification, quality assurance. All enterprises that have passed ISO9001 certification have reached international standards in the integration of various management systems, indicating that the company can provide customers with expected and satisfactory qualified products continuously and steadily. If the wardrobe brand you purchased does not pass this certification, you need to be alert.

Third, look at the verification of the National Federation of Industry and Commerce Federation Wardrobe and the Green Decoration Alliance. The National Federation of Industry and Commerce Joint Warting Committee is an elite alliance of the wardrobe industry, and the Green Decoration Alliance is a business license issued by the industrial and commercial administration department, a product quality certificate issued by a qualified testing unit or a test report conforming to national environmental protection standards, and passed ISO- 9000 quality assurance system certification, commitment to comply with the Alliance Declaration of the decoration alliance. If the wardrobe brand you purchased does not join the alliance, you should carefully consider the strength of the company, the environmental index of the product and the environmental protection concept of the product.

Fourth, look at the patent certificate. A good wardrobe brand has its own research and development products and patent certificates, which represent the product technology and excellent product quality of the customs, and is recognized by the state and recognized by the industry.

Fifth, look at the laser anti-counterfeiting mark. When shopping at the brand wardrobe store, if you look at the details of the product, you will find the ubiquitous brand anti-counterfeiting logo, and easily avoid the counterfeit trap.

6. Look at the contract and the shipper. If the merchant in the contract is guaranteed to supply the original factory, the logistics freight order must be requested. Nowadays, the cottage is everywhere, fake and rampant. If you can inquire about your order, you will certainly buy more confidence, don't worry about fake and shoddy. In addition, after the arrival of the goods, the original packaging paper has a brand logo and order number. Through the logistics list and wrapping paper, it can be distinguished whether it is processed by OEM.

Seven, look at the warranty card. The after-sales service of today's products is crucial, and it is one of the reasons why people choose to buy a large wardrobe . At present, most of the brand's overall wardrobe after-sales warranty cards are generally in the package of goods, and the other is directly provided by local stores. After receiving the warranty card, the information on the warranty card can be verified by telephone or online.

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