The Development of Internet Bookstore and Printing Industry Strategy Alliance 2

Under the circumstances of accelerating internationalization and liberalization, as well as time, technology, information, and market access, which are competitive advantages, the face of the variability of the environment, the rapid development of science and technology, and the flooding of information flow. In recent years, companies have adopted a cooperative alliance to gain competitive advantage, master market access, and compete for market territory. This has been a wave of business.

For the new trends of the 21st century: I. The world economic map divided by the economic complexes of North America, Asia-Pacific, European Community, and the Third World; Business organizations form large groups or cross-border companies; Biotechnology and awareness of environmental conservation; IV. Limited resources for the development of new resources; V. The emergence of new communication and transportation channels; Electronic technology leads to the integration of operational processes. Therefore, companies are faced with the above trends in the implementation of corporate reengineering, weight loss, flattening and other measures, but they also hope to gain competitive advantage in these moves toward the "cooperation" situation.

The term "strategic alliance" is generally considered to have started in 1989 and is reported by the American ADL consultant company. It is "more than two companies have the same motivation and consensus under the principle of equality and reciprocity, clear and positive goals and positioning, mutual trust and integrity, and establish long-term cooperative relations, and by cutting back on Ways to share the resources of the two sides in terms of technology, marketing channels, markets, materials, etc., and to achieve the strategic development goals of their respective companies, and strive for market advantages."

In general, high-tech industries will adopt strategic alliances because of their short product life cycles and rapid progress in technology. Of course, other industries also adopt different alliance methods depending on their product service characteristics or the amount of R&D R&D resources available. For example, Kodak and IBM Alliance, Motorola and Electro-Mechanics, Hewlett-Packard and Reed Personnel Services, IBM and Apple Computer, Domestic Alliance for Automated Strategic Construction, Siemens and Shuguangxing.... At present, strategic alliances are more inclined to the R&D aspects of access and technology, and there is still much room for development of other resources such as R&D, design, production, marketing, and services.

Advantages and problems:

The adoption of strategic alliances between enterprises has greater advantages over time in terms of timeliness risks and development than the way internal development within a single company

(1) The market can be quickly entered into the market using the cooperation between the two parties

(2) Reduce research and development or manufacturing costs

(3) Dispersed Risk

(4) Combine individual competitiveness with large corporate groups

(5) Creating income outside the industry, adding value added

(6) Acquire new technology marketing channels and resources quickly

(7) Promote R&D and Drive Industry Upgrading

(8) Apportionment costs

But there are still inevitable problems behind the alliance:

(1) It is difficult to grasp the trends and progress of experts because they are not in the company

(2) Apportionment of risk due to alliance investment

(3) To what extent should the company’s core technology be disclosed?

(4) Difficulties in integration due to different economies of scale of each alliance company

(5) The alliance must face the legal contract and decree on the fair trade law

(6) Whether the mutual understanding of the integrity and long-term cooperation is consistent

(7) The autonomy and strategy of each company

Wu. Network Bookstore and Printing Industry Strategy Alliance

In recent years, there has been an upsurge of strategic alliances around the world. This method of “reducing the length of oneself and shortening oneself’s shortcomings” can be said to have been implemented from ancient times to the present. However, the formal introduction of such practices by business groups began in this century. The economy began to flourish at the beginning, and the construction of industrial and commercial measures developed and a wave of strategic alliances emerged. In addition, the newly emerging e-commerce is an emerging and untapped market. How to create the most favorable resources in the card slot warfare for e-commerce to take the initiative will be a long-term investment war with strategic alliances. .

With the development of communication and communication technology, any industry can not ignore the rise of the global market, especially the gradual expansion of Chinese business forces to expand and promote the Chinese market has become a competition for food, regardless of the development potential of the Chinese market, even in the globalization Under the circumstances where market marketing imperceptibly underlines the homogeneity of industry, culture, economy, society, and politics, the awareness of localization is gradually rising. Various localities have begun to actively maintain their own local characteristics. Global localization is following the new dissemination of technology. The rise of proliferation.

The digital market is open, global, highly interoperable, and the rise and popularity of the Internet. Consumers sitting in front of the computer enjoy unlimited convenience because of the digital market, and at the other end, they face competition. The reshuffling of rules allowed the printing company to have the opportunity to directly face the consumers of its products, understand his feelings about the products, explore his needs, and listen to his opinions.

The procurement process and customer service in the entity company are the two highest operating costs, and they are also the most effective part of the cooperation in the digital market. The printing industry, publishers, and online bookstores establish a database for resource planning, supply management, and customer relationship management (CRM) operations in a strategic alliance with each other. Together with logistics alliances, a new business model is established. Integrated Suppliers "supplier integration", the main concept is to strengthen integration with major suppliers and use the concept of SCM with these suppliers to import. Successful supplier integration encourages strategic alliances between manufacturers and their suppliers. The single communication window before the cooperation never changes to the department-to-department communication, or the function-to-function communication. Under this strategic alliance, supply chain management has prioritized the concept of cooperative replenishment, such as CRP, simultaneous production, and electronic data exchange. And can cooperate with supplier demand planning.

In the cooperation of the alliance, support is provided for information flow-related technologies, personnel, facilities, etc., so that end-users can enjoy satisfactory service of information resources. Combining human resources, financial resources, material resources, and computer system resources that are in charge of management, integrate the organization and functions of each unit to create a common culture and actions, and strengthen the use of science and technology and the functions of consultation to back up the strategy of innovation services. Through market research and continuous communication with customers, the organization will be able to define service positioning and marketing strategies so that customers can enjoy high-quality information services. The coalition model mentioned in this article combines upper and lower enterprises to use computers and consumers to conduct transactions, which can bring lower purchasing costs and inventory to the company; less inventory-related products; lower production time; and create more efficiency and efficiency. Customer service drops; low marketing and sales costs increase the benefits of new sales opportunities.

Internet bookstores (global) receive orders from consumers and transfer orders and related information such as transportation methods, payment methods, packaging, methods, etc. to the printing company's host (local) that is closest to the consumer. The printing company uses it. After the graphic database created with the digital printing press completes the printing action, it is handed over to the logistics (local) to the consumers. The printing company can give the publisher the data of the scope, degree, and quantity used by the graphic database. The statistical clearing center (RCC) collects royalties and royalties from the printing plant based on the rights and liabilities. The business-to-business (B to B) business-to-business (B to B) business model is characterized by a large amount of transactions, an economic scale, better data circulation, better operational security, and even better marketing strategy. More economic benefits, reduce accompanying legal restrictions or problems.

At present, if it is necessary to place e-books directly on the Internet so that end-users can download and copy, not only the cost required is higher but the profit is reduced, and the issue of copyright is more complicated and difficult to deal with; even printed and printed The physical product is unsightly and durable, and it is difficult to replace it in terms of convenience, comfort and habit. The visual fatigue caused by online reading is far beyond the physical book; the speed of network transmission is still a limitation that needs to be exceeded. Faced with these various disadvantages and adopting the cooperation model between the printing industry and online bookstores, it may be better able to break through the current restrictions on the Internet.

As consumers place orders in online bookstores, they send them to the digital printing machine's archives in the printing center for printing and binding. This is in line with the delivery of back-end logistics to consumers, unlike traditions. The process of printing books is a flow of information between consumers, publishers, printers, and bookstores that are not physical objects.

(Figure 5)

Compared with the traditional publishing model, reducing the movement of physical objects in the process will reduce the loss of time, forms and costs, significantly increase the inventory turnover rate of books, and naturally allow profits to be shared with consumers and become repeated consumption. Attractive.

Lu. Conclusions and Suggestions

In the face of the impact of the new computer technology of the Industrial Revolution, most people chose to change their original pattern to adapt to the changing trends. Computer-related technologies are used more or less. Even traditional industries are no exception. The prototype adopts the POS system, which has been transformed into the 7-11 convenient supermarket with the largest market share in the logistics industry in accordance with the distribution and sales process of the logistics industry. This proves that even a traditional industry can go its own way.

This paper proposes a model for the adoption of strategic alliances in the printing industry, which will be used in conjunction with the current commercial e-commerce operation system and government policy planning “Internet Business Use Plan” to cater for the future trends of consumer consumption patterns and respect for relevant laws and regulations. Restrictions such as the power law find out this mode of operation. If it is in the future to overcome technical issues such as platform integration and font library unification, etc.; the law may be able to develop a new type of operation if it is more perfect for the right-making law and the consumer protection law is more complete.

Among them, the impact of Internet law, changes in consumer reading patterns, or psychological factors, the dissemination of new technology expansion plans, and the use of knowledge management plans are all worthy of further study.

The new technology is like a strong typhoon. Every earth citizen in the world is trapped in the wind by more or less. It is only in a different position in the typhoon. As a result, the more people in the periphery, the more people feel strong impact and try hard to catch up. Someone who seems to be in a typhoon eye seems to feel superficially in fact has been trapped in a strong typhoon wind wall range can not escape. In order to do this, it is only necessary to go beyond one's own road not only to be able to adapt to the times but also to be able to look far ahead and face greater challenges in the future without being eliminated.

柒.Resources

1. Deng Yuru, 1999/9/11, what is the best selling electronics store, E-commerce Times,

2. Helmut Kipphan, 1996, Direct Imaging in Theory and Practice-Computer to Press vs. Computer to print, p591

3. Yukihiro Kinoshita, translated by Li Jianyi, Future and Prospects of Electronic Printing, Printed Person, 1995, No. 9, 107, p88-913

4. Zhou Wenming, 1998, Printing Teaching Materials, Digital Printing, p1

5. Guohuang Chang, September 1990, International Collaboration - Technology