With the new NBA season lit NBA fire, the passion of the fans have also been reactivated. Recently, the first Chinese basketball equipment brand Pick another surprising move, met with Houston Rockets Carl Landry and Minnesota Timberwolves Kevin Love two NBA players signed.
At this point, Peak global player in the NBA has covered Kidd, Battier, Artest, Mutombo, Vujacic, Sonny, Darnell and other 9 people, setting other competitors unmatched new record. It also marks the Olympic Games closer cooperation with the NBA to further strengthen the NBA's emotional ties with Chinese fans, in order to better promote NBA and basketball culture in China and laid a more solid foundation.
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After signing the popular superstar Shane Battier and NBA superstar Jason Kidd, seven members of the "Pick Team" came to China this summer and became fans cheering events and carnival enjoyment, and lasted six months of basketball caravan movement More passion of basketball echoed the whole of China.
In this regard, some people in the industry believe that Peak has always been based on the basketball professional sports brand, spare no effort to promote the public basketball culture in China, there is no lack of generous masterpiece, but based on the NBA and deep plowing, but also marks the Chinese sports brand in To achieve a leap in the course of going to the world, but also the historical evidence of the integration of Chinese and foreign basketball culture, for the Chinese business culture embarked on the world stage provides a good opportunity.
In this way, it also makes Pick's sales success into the top three national sports brands in China. "Peak and the NBA's official and star cooperation is based on both the professional and resource matching highly agree that our previous cooperation is very happy, so more confidence in the cooperation later, I believe that through hard work, Peak will become China in the field of basketball in the world Strong brand. "Olympic general manager Xu Zhihua said.
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